mmediately, well Justin Tadlock was working with a release candidate and he published a tutorial on how plugin developers can work with it or start at least experimenting with it on the developer block.</p>\n\n\n\n<p>It&#8217;s called Registering Block Templates via our plugins in WordPress 6.7, and it&#8217;s definitely worth getting to know that feature now because now it can be issues, bug reports can be found out, so definitely get into it when you&#8217;re interested in that.</p>\n\n\n\n<p>He has an example on where you do custom post types and custom fields for a book custom post type and then shows how to create the single book and then the archive book template and as well as the custom templates that you can offer for changing the single post book or something like that.&nbsp;</p>\n\n\n\n<p>So there will also be, on September 10th 15:00 UTC, that&#8217;s 9:00 AM Eastern and 17:00 European Central.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> It will be 11 Eastern?</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> 11 Eastern, yes. I make that mistake. All the time zones, the pain of my existence. So 11 Eastern, 8:00 AM Pacific, and 5:00 PM in Central Europe. There&#8217;s a developer hangout, a first look at the template registration API. You can RSVP wire the WordPress online meetup group and if you get the chance to look at the tutorial, you can also bring your questions.</p>\n\n\n\n<p>So I like that combination of, okay, there&#8217;s an API in Gutenberg, we have a developer block post about it on how to use it and then we offer developer hours to it. So that&#8217;s a great way to roll out a feature that a lot of people have waited for and to integrate it into their plugins.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> It&#8217;s a full package and I definitely need to look into it because that&#8217;s very interesting, especially if you&#8217;re registering custom post types in some sort. And then imagine you have whatever plugin you&#8217;re using, if you&#8217;re using a plugin to register post types and then the plugin is able to provide you with a template or various templates.</p>\n\n\n\n<p>Or if you have specific templates, you can already tie that template to the post type when you register them, you can just go into the editor, no other files included, no chat theme where you need to throw in any other template, template files essentially and just start editing from there. I think that&#8217;s a pretty nice feature.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> It&#8217;s a pretty feature, yeah, it&#8217;s something that hasn&#8217;t been done in WordPress before and it was not so easy for plugin developers to get it right in the first place, even with classic themes. So this is definitely a move forward and could entice some of the plugin developers that haven&#8217;t been migrating to the block editor yet entirely to rethink that piece because it&#8217;s probably easier to do it now without having to create custom blocks or anything.</p>\n\n\n\n<p>I read through the tutorial, it seems to be pretty straightforward and especially when you are already familiar with block themes and patterns and all that. Definitely.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Yeah, that&#8217;s definitely on my to-do list for next week to check that out because that&#8217;s a really interesting thing. Also for other grade to provide additional templates for whatever you needed, have custom ideas, so that&#8217;s actually pretty neat.</p>\n\n\n\n<p>Or maybe even just blank templates registering, so let&#8217;s say you add a post type and then have a checkbox somewhere that says add templates to site editor and then you check the box, save it, and then go directly to the site editor and have an empty template there without having to go through this template creation process within the site editor. It just takes away a couple steps, but it makes it so smoother.</p>\n\n\n\n<p><em>Birgit Pauli-Haack: </em>Absolutely.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Then creation for the post types. So that would be pretty gassed.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> And you probably could even find out what&#8217;s the overall header and footer and so you don&#8217;t have an empty template, you just have a template with the rest of the site already filled in. Might be something to think about. Yeah, so that&#8217;s the big, new feature right now it&#8217;s the first iteration of the API, so any feedback would be absolutely helpful if there are bug reports, put them in the GitHub issue.</p>\n\n\n\n<p>If you want to discuss it with other people, go to the developer hours and discuss it and then we&#8217;ll figure out or they figure out if there are some additional iterations necessary or feature requests. Also join us in the outreach channel to discuss some of the things. Moving on on the 19.1, do we have more?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> I think that&#8217;s it.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> That&#8217;s it?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Don&#8217;t see anymore.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Documentation</h3>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> All right. I had one thing in the documentation part because&#8230; Right. The interactivity API has additional documentation and it&#8217;s more on the basis of fundamentals. So it explains three core concept of the interactivity API in more depth, so people who had problems to figure out what the interactivity API is for and how it&#8217;s actually works can consult the new pages in the documentation and hopefully, get more clarity on it.</p>\n\n\n\n<p>Excellent. So thank you so much, Jessica for going with me through the two changelogs for two plugins.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">What’s in Active Development or Discussed</h3>\n\n\n\n<p>I have one more thing and that is what it&#8217;s an active development and that touches on the collaboration effort on WordPress, so more people can comment in line on the block editor about content and I share the issue with that. That&#8217;s issue 59445, 59445 if you want to grab it.</p>\n\n\n\n<p>Of course. The link is in the show notes, but the issue was just updated with some mock-ups on how this is supposed to work. There&#8217;s also a PR 60622 that you can definitely put into your playground and experiment with it, but the mock-ups are really nice. You can have in line comments per block and then see also in the site bar, it&#8217;s an overlay to the side bar who has with the comments for that particular block. That&#8217;s neat. Check it out. If you want to test the PR, it&#8217;s not merged yet. You would need to use the playground and punch in the number six, oh&#8230; What was it?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Somewhere in the middle. Six, oh something.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> 60622, and then I&#8217;ll share the link in the show notes directly to the playground, the space where you can with the PR installed so you can test it. But it&#8217;s definitely something I&#8217;m really excited about because when you&#8217;re working on a&#8230; You can take away the Google Docs commenting thing and not just edit or write directly in the block editor and have additional people comment on it. That&#8217;s really cool.</p>\n\n\n\n<p><em>Jessica Lyschik</em>: Yeah, that&#8217;s definitely an interesting thing too. I would be interested if it&#8217;s actually possible that two people can already see a block post.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> Yeah, that&#8217;s part of it. Yes.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Yeah, I guess so. It would make sense. You can do it asynchronously, but I think doing it, seeing someone just like in a Google Docs, seeing someone editing stuff and then you can comment on it. I think that&#8217;s in a very interesting way forward to work with WordPress.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> The core contributors are working on so many things and just this section, our podcast almost points out some of the things that would be interesting to get an early view on it to get feedback on it or even figure out if that fits in your workflow for concentration or even in development. All right, we are at the end of the show.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> Already?</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> Yeah, already is good. We have talked about quite a few things today. Thank you so much for your time. Is there anything that you would want to talk about that you didn&#8217;t get a word in kind of thing? Because I&#8217;m rambling on.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> No, I think I mentioned the default theme.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> Yes.</p>\n\n\n\n<p><em>Jessica Lyschik:</em> I think that&#8217;s probably also one of the interesting things for 6.7 or what&#8217;s currently going on in the WordPress core contribution world.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> September 10th, 15:00 UTC, the next developer hour is happening on the template plugins. That&#8217;s just a little reminder for those that listen to this end. As always, the show notes will be published on <a href=\"http://gutenbergtimes.com/podcast\">GutenbergTimes.com/podcast</a>.</p>\n\n\n\n<p>As mentioned, this is the 106th episode, and if you have questions or suggestions or news you want us to include, send them to <a href=\"mailto:Changelog@GutenbergTimes.com\">Changelog@GutenbergTimes.com</a>. That&#8217;s the <a href=\"mailto:Changelog@GutenbergTimes.com\">Changelog@GutenbergTimes.com</a>.</p>\n\n\n\n<p>So thank you all for listening and welcome all the new listeners that we gathered in the last four weeks. Thank you, Jessica. If people want to get in touch with you, how can they reach you or find you online?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> So I guess easiest is Twitter or X, if you call it. I would still call it Twitter anyway.</p>\n\n\n\n<p><em>Birgit Pauli-Haack:</em> You do?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> It&#8217;s Jessica Lyschik, just my full name on there, or find me on Slack @Jessica. That&#8217;s probably where you can reach me the easiest.</p>\n\n\n\n<p><em>Birgit Pauli-Haa</em>ck: That&#8217;s WordPress Slack?</p>\n\n\n\n<p><em>Jessica Lyschik:</em> WordPress Slack, yes, exactly.</p>\n\n\n\n<p><em>Birgit Pauli-Haack: </em>Wonderful. That&#8217;s it. Until the next time. Goodbye.</p>\n\n\n\n<p><em>Jessica Lyschik</em>: Bye.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 01 Sep 2024 16:44:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:14;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:150:\"Gutenberg Times: Data Views, new Block themes, Accessibility Block Twenty-Twenty-Five theme, Template registration for plugins — Weekend Edition 302\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=29550\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:109:\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:31722:\"<p>Hi there! </p>\n\n\n\n<p>Wow, going on vacation and coming back to all the great content, and features built around the WordPress Block editor felt quite overwhelming. And I am afraid that it might happen to you, too, when you look at this Weekend Edition. Marvel on all the great content creators that share their knowledge, their creativity, and their time to contribute to WordPress.</p>\n\n\n\n<p>So, Summer is over, and we are heading into the last four months of the year. For many, that&#8217;s the busiest time of the year. I wish you all the luck and perseverance for your art of building websites. And to my American friends, Happy Labor Day weekend! </p>\n\n\n\n<p>To all others, have a wonderful weekend!</p>\n\n\n\n<p>Yours, 💕<br /><em>Birgit</em></p>\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Table of Contents</strong></p>\n\n\n\n<ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#0-word-press-release-information\">Developing Gutenberg and WordPress</a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#wordpress-minor-and-major-release-schedule\">WordPress Minor and Major release schedule</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#gutenberg-plugin-releases\">Gutenberg Plugin releases</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#default-theme-twenty-twenty-five\">Default Theme Twenty-Twenty-Five</a></li></ol></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/data-views-new-block-themes-template-registration-for-plugins-weekend-edition-302/#3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor</a></li></ol>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-word-press-release-information\">Developing Gutenberg and WordPress</h2>\n\n\n\n<p><strong>Justin Tadlock</strong> posted this month&#8217;s roundup of updates in <a href=\"https://developer.wordpress.org/news/2024/08/10/whats-new-for-developers-august-2024/\"><strong>What’s new for developers? (August 2024)</strong></a>. and highlighted the Learn WP redesign, the offline mode and PWA support for Playground, and loads of extra block supports. You also find seven updates relevant to plugin developers and seven topics important for theme builders and developers. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Mid-August core contributors met in an informal Hangout sharing in demos what they have been working. Read all about it in <strong>Hector Prieto</strong>&#8216;s summary and watch the recordings: <a href=\"https://make.wordpress.org/core/2024/08/16/hallway-hangout-recording-lets-chat-about-whats-next-in-gutenberg-august-2024/\">Hallway Hangout recording: Let’s chat about what’s next in Gutenberg (August 2024)</a></p>\n\n\n\n<p>List of demos and their GitHub Issues: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/63689\">New tabs block</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/64119\">New accordion block</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/62906\">Image gallery lightbox</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/64570\">Custom Fields UI</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/pull/63335\">Free-form cropping tool</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/53322\">Status update on Data Views</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/64197\">Status check on Zoomed-out mode</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/57478\">Status check on the Grid Layout</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/54336\">Updates on Background Image block supports</a></li>\n</ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Joen Asmussen</strong> posted the <a href=\"https://make.wordpress.org/design/2024/08/26/design-share-62-aug-12-aug-23/\">Design Share #62 (Aug 12-Aug 23)</a>, about the ongoing work on the WordPress Design team. In the post you find images or videos and associated GitHub links to learn more about the following topics:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Systematizing typography styles in the admin&nbsp;UI</li>\n\n\n\n<li>Text-Wrap Controls</li>\n\n\n\n<li>Small Placeholders</li>\n\n\n\n<li>Styling States in the Style Book</li>\n\n\n\n<li>WordPress.org: Sign-in</li>\n\n\n\n<li>“Add New”</li>\n\n\n\n<li>Image Cropping</li>\n\n\n\n<li>Font Library in Classic Themes</li>\n\n\n\n<li>Expand&nbsp;<code>ItemGroup</code>&nbsp;for greater flexibility and a more consistent UI</li>\n\n\n\n<li>Update&nbsp;<code>Modal</code>&nbsp;animation</li>\n\n\n\n<li>Update&nbsp;<code>ToggleGroupControl</code>&nbsp;appearance</li>\n\n\n\n<li>Five for the Future refresh</li>\n</ul>\n\n\n<div width=\"100%\" class=\"ng-block-bfae05108d0a3747 wp-block-newsletterglue-separator ng-block\"><div><div><div class=\"ng-block-td\" align=\"center\"><hr /></div></div></div></div>\n\n\n<h3 class=\"wp-block-heading\" id=\"wordpress-minor-and-major-release-schedule\">WordPress Minor and Major release schedule</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tonya Mork updated us on the next maintenance release, <a href=\"https://make.wordpress.org/core/2024/08/19/wordpress-6-6-2/\">WordPress 6.6.2</a>. Release Candidate 1 is scheduled for Sept. 4, and the full release is planned for Sept. 10. The minor maintenance release will patch several CSS specificity, styling, and user experience issues related to the Block Editor.</li>\n</ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/core/6-7/\">WordPress 6.7</a> release squad is complete. WordPress 6.7 Beta 1 is scheduled for Tuesday, October 1 (only a month away)! If you want to follow along, consult the <a href=\"https://github.com/orgs/WordPress/projects/210/views/1\">Project Board for Editor Tasks</a> with iteration issues for each feature. Release Candidate 1 and Field Guide will be released on October 12th, 2024. Final release is scheduled for November 11, 2024<br /></li>\n\n\n\n<li><strong>Anne McCarthy</strong> invites you to collaborate on <a href=\"https://nomad.blog/2024/08/29/join-me-in-testing-block-bindings-api/\"><strong>testing the Block Bindings UI</strong></a> and provides you all the tools via Playground blueprint and shows you how to use the feature in an accompanying video. </li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gutenberg-plugin-releases\">Gutenberg Plugin releases</h3>\n\n\n\n<p>In the past three weeks, two new version of the Gutenberg plugin were released:</p>\n\n\n\n<p>In the release post, <a href=\"https://make.wordpress.org/core/2024/08/14/whats-new-in-gutenberg-19-0-14-august/\"><strong>What’s new in Gutenberg 19.0? (14 August)</strong></a>, <strong>Jorge Costa</strong> highlighted</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/core/2024/08/14/whats-new-in-gutenberg-19-0-14-august/#ui-to-connect-blocks-and-custom-fields\">UI to connect blocks and custom fields</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/08/14/whats-new-in-gutenberg-19-0-14-august/#dataviews-get-a-new-view-configuration-ui\">Quick edit is now available on the new Pages list</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/08/14/whats-new-in-gutenberg-19-0-14-august/#it-is-now-possible-for-users-to-show-or-hide-filters\">Show or hide filters in Data Views</a></li>\n</ul>\n\n\n\n<p><a href=\"https://x.com/jyolsnaje\"><strong>Jyolsna JE, </strong></a> new editor at <em>WPTavern</em> has more details in <a href=\"https://wptavern.com/gutenberg-19-0-introduces-two-new-experimental-features\"><strong>Gutenberg 19.0 Introduces Two New Experimental Features</strong></a> </p>\n\n\n\n<p>Yes, WPTavern has an editor again. Jyolsna JE  has been in the WordPress news space for quite a while as editor for the WP Content newsletter, WordCamp Kerala organizer, and contributor on the documentation and translation teams. Jyolsna JE started publishing on the WPTavern on August 14, 2024. <a href=\"https://wptavern.com/blog\">You can catch up on her articles here</a>. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>First time release lead, <strong>Artemio Morales</strong> highlighted in his post <a href=\"https://make.wordpress.org/core/2024/08/28/whats-new-in-gutenberg-19-1-28-august/\"><strong>What’s new in Gutenberg 19.1? (28 August)</strong></a> two significant updates: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/core/2024/08/28/whats-new-in-gutenberg-19-1-28-august/#plugin-template-registration-api\">Plugin Template Registration API</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/08/28/whats-new-in-gutenberg-19-1-28-august/#image-caption-styles\">Image Caption Styles</a></li>\n</ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://x.com/jyolsnaje\"><strong>Jyolsna JE</strong></a> at WPTavern, also covered this release in <a href=\"https://wptavern.com/gutenberg-19-1-introduces-plugin-template-registration-api\">Gutenberg 19.1 Introduces Plugin Template Registration API</a>. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Jessica Lychik </strong>and I dug a little deeper into the changelog of those two releases and recorded the <strong>Gutenberg Changelog episode 106</strong>. You&#8217;ll also learn more about the WordPress outreach channel for extenders, what it&#8217;s all about and how much we appreciate product builders coming and discuss quirks, bugs, and approaches to working with block themes in a no-code, low-code basis as well as developers creating plugins for the block editor. The episode will land in your inbox over the weekend. </p>\n\n\n\n<img width=\"652\" height=\"186\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/Screenshot-2024-08-31-at-13.08.29.png?resize=652%2C186&ssl=1\" alt=\"\" class=\"wp-image-29869\" />\n\n\n\n<p class=\"has-accent-color has-light-background-background-color has-text-color has-background has-link-color wp-elements-44545c1be248d85a6508375132087a4f\">🎙️ Latest episode: <a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-106-gutenberg-19-0-19-1-wordpress-6-7-outreach/\">Gutenberg Changelog #106 – Gutenberg 19.0, 19.1, WordPress 6.7 and Outreach channel</a> with special guest Jessica Lyschik</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"default-theme-twenty-twenty-five\">Default Theme Twenty-Twenty-Five</h3>\n\n\n\n<p>The development of the Twenty-Twenty-Five theme is in full swing. <a href=\"https://x.com/carolinapoena\"><strong>Carolina Nymark</strong></a> and <a href=\"https://x.com/juanfraa\"><strong>Juan Aldasoro</strong></a> as the co-lead developers on the project.  Here are the resource links, should you be interested in the progress of the theme, or even available to contribute patterns and templates. </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wednesdays at&nbsp;15:00 UTC, there are weekly Slack meetings in the&nbsp;<code>#core-themes</code>&nbsp;channel <em>(You need a Slack account and a WordPress.org account to participate) </em></li>\n\n\n\n<li>Most recent <a href=\"https://make.wordpress.org/core/2024/08/30/default-theme-chat-summary-august-28-2024/\">Default Theme Chat Summary, August 28, 2024</a></li>\n\n\n\n<li>GitHub Repo <a href=\"https://github.com/WordPress/twentytwentyfive/\">WordPress/twentytwentyfive</a> (<a href=\"https://github.com/WordPress/twentytwentyfive/archive/refs/heads/trunk.zip\">Download Zip file</a>)</li>\n\n\n\n<li><a href=\"https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lVY0M3OXJWTG5OSzhHSXhjVGF3SGRhWTRZUXxBQ3Jtc0tuX1c1RVZ3NWk1WE5GY0laaTU2V2h5aVZpVzZOUHRJaklJcWx0SzlXT1NraTlKSHFqMDljRUF6Q0ZJWTgzVEZDTVJLUy1aWWpqcC05b0JiNFNnTzVBSnRkZTF1Wk82RXM5OG9hWlNJWUJObVlSZ2JZOA&q=https%3A%2F%2Fwww.figma.com%2Fdesign%2FdzGCSntVch4EQdVERTqyVK%2FTwenty-Twenty-Five%3Fnode-id%3D1-3384%26t%3DcPAp5fnPHM1joE8F-0&v=ZfpQt0U64zI\">Figma space</a></li>\n\n\n\n<li>Or <a href=\"https://playground.wordpress.net/#{%22landingPage%22:%22/%22,%22steps%22:[{%22step%22:%22installTheme%22,%22themeZipFile%22:{%22resource%22:%22url%22,%22url%22:%22https://github-proxy.com/proxy/?repo=WordPress/twentytwentyfive&branch=trunk%22},%22options%22:{%22activate%22:true}}]}\">check it out on a test site via Playground</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/08/15/introducing-twenty-twenty-five/\">Introducing Twenty Twenty-Five</a> with the design</li>\n</ul>\n\n\n\n<img width=\"652\" height=\"408\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/Cover-1536x960-1.jpg?resize=652%2C408&ssl=1\" alt=\"\" class=\"wp-image-29870\" />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</h2>\n\n\n\n<p><strong>Troy Chaplin</strong>, long-time WordPress developer and designer from Ottawa, Canada,  has been working on an accessibility plugin for the WordPress block editor, called <a href=\"https://github.com/troychaplin/block-accessibility-checks\"><strong>Block Accessibility Checks</strong></a> to help content creators make sure their content is accessible, and meets Web Content Accessibility Guidelines (WCAG). The super early version includes the following checks:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>core/button has text and a link</li>\n\n\n\n<li>core/image checks for alt tag, also adds an option to confirm the image is used for decorative purposes, which is not an a11y concern</li>\n\n\n\n<li>core/table checks for header row on each table</li>\n</ul>\n\n\n\n<p>For now, the plugin is available on GitHub. Chaplin plans to submitted it to the WordPress plugin repository, once it is more stable. If you like to test it, use the <code>/developer</code> branch as it includes the <code>/build</code> directory.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>With the site editor, content creators gain more power and control over their site&#8217;s design and theme. This power also comes with an additional need to learn a new concept: WordPress templates, and their relations to your post and pages. Longtime educator and WordPress expert, <strong>Bud Kraus</strong> helps you <a href=\"https://www.godaddy.com/resources/skills/making-sense-of-wordpress-templates\"><strong>make sense of WordPress templates</strong></a>, in his post on the <em>GoDaddyPro</em> blog. You&#8217;ll learn the basis of WordPress themes, and what each block theme template is used for. Kraus also covers WordPress template hierarchy as well as how to find the template used and how to make modifications.</p>\n\n\n<div width=\"100%\" class=\"ng-block-3de20a56e9c0a7e2 wp-block-newsletterglue-separator ng-block\"><div><div><div class=\"ng-block-td\" align=\"center\"><hr /></div></div></div></div>\n\n\n<p>On WPMinute, <a href=\"https://x.com/mattmedeiros\"><strong>Matt Medeiros</strong></a> put together a comprehensive guide to uncloak the building blocks of a WordPress site <em>(pun unintended)</em>. In <a href=\"https://thewpminute.com/understanding-gutenberg-blocks-patterns-and-templates/\"><strong>Understanding Gutenberg Blocks, Patterns, and Templates</strong></a>, he explains the differences between blocks, patterns, and templates, and how they can be used to create and manage website content more effectively. Medeiros demystifies each component, offering practical insights and examples to help users understand their individual roles and how they work together within the Gutenberg editor. The guide is aimed at aiding WordPress users in leveraging these tools to enhance the customization and functionality of their websites.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Speaking of Block themes, the <strong>WordPress Theme repository</strong> houses now <strong><a href=\"https://wordpress.org/themes/tags/full-site-editing/\">909 Block Themes</a>.</strong> You can find a theme in nostalgic DOS monochrome computer design, or a theme for a construction company, a digital agency, your photo collection, or for your friendly neighborhood cricket club. I am intrigued by the purpose-driven designs. What is our go-to theme nowadays?</p>\n\n\n\n<img width=\"652\" height=\"333\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/Screenshot-2024-08-29-at-15.52.54.png?resize=652%2C333&ssl=1\" alt=\"\" class=\"wp-image-29811\" />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://x.com/jeremyanderberg\"><strong>Jeremy Anderberg</strong></a>, WordPress.com, highlighted four <a href=\"https://wordpress.com/blog/2024/08/27/new-wordpress-themes-august-2024/\"><strong>new block themes for August 2024</strong></a>. You can browse the hosting company&#8217;s theme directory. <a href=\"https://wordpress.com/themes/free\">All 32 free themes</a> are also available for download to use on a site hosted somewhere else. You can find the download links on the respective theme&#8217;s page by scrolling to the bottom and looking for the download box.</p>\n\n\n\n<img width=\"652\" height=\"105\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/Screenshot-2024-08-29-at-16.13.18.png?resize=652%2C105&ssl=1\" alt=\"\" class=\"wp-image-29814\" />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Fränk Klein collected examples of sites in his post <a href=\"https://wpdevelopmentcourses.ck.page/posts/full-site-editing-in-the-real-world-7-websites-built-using-block-themes\">Full-Site Editing in The Real World: 7 websites built using block themes</a> and provides some background to their implementation strategies. </p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</h2>\n\n\n\n<p><a href=\"https://x.com/olawanle_joel\"><strong>Joel Olawanle</strong></a>, wrote for Kinsta blog, about the <a href=\"https://kinsta.com/blog/wordpress-theme-core-concepts/\"><strong>Core concepts to understand in WordPress theme development</strong></a> and covers essential theme files (<code>style.css</code>, <code>index.php</code>, <code>functions.php</code>), the template hierarchy, and child themes. You&#8217;ll learn theme customization, best practices for development, including coding standards, security, and performance tips, ensuring you can build and optimize effective WordPress themes. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>On <em>GutenbergMarket</em>, <a href=\"https://x.com/jkoussertari\"><strong>James Koussertari</strong></a> published <a href=\"https://gutenbergmarket.com/news/a-comprehensive-guide-to-building-wordpress-block-themes\"><strong>A Comprehensive Guide to Building WordPress Block Themes</strong></a> as a central resource which collates the best articles &amp; tutorials on the web. &#8220;Plus, a sprinkle of my own insights, golden nuggets &amp; workarounds.&#8221; <a href=\"https://x.com/jkoussertari/status/1642885174596714496\">he wrote on X.</a> </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><em>WebDevStudios</em> has released a new collection of WordPress block themes designed to enhance website customization and improve user experience. The themes are tailored to provide seamless integration with the WordPress block editor, allowing for greater flexibility and easier content management. Details on their approach, links to the theme and its demo site and code repository on GitHub all can be found in the article by <a href=\"https://x.com/LisaSabinWilson\"><strong>Lisa Sabin-Wilson</strong></a>,  <a href=\"https://webdevstudios.com/2024/08/26/webdevstudios-wordpress-block-themes/\"><strong>Embracing the Future: How WebDevStudios Is Leading with WordPress Block Themes </strong></a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In his video <a href=\"https://www.youtube.com/watch?v=cqaRzk-INaU\"><strong>WordPress theme json units and spacing scale</strong></a>, <a href=\"https://x.com/elliottrichmond\"><strong>Elliott Richmond </strong></a> explains in roughly five minutes how to handle preset for spacing, and how to adjust the user interface for client projects. </p>\n\n\n\n<p>Richmond has published over ten quick tutorial videos on how to work with WordPress theme.json. You can catch the other videos via <a href=\"https://www.youtube.com/playlist?list=PL837DkQZeKd6epnvczWwh7Qye3l33lDeR\">his playlist on YouTube</a></p>\n\n\n\n<p><strong>&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Keeping up with Gutenberg &#8211; Index 2024&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly. The previous years are also available: <strong><strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/\">2020</a>&nbsp;|&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2021/\">2021</a></strong>&nbsp;|&nbsp;<strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2022/\">2022</a></strong></strong>&nbsp;|&nbsp;<strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/gutenberg-index-2023\">2023</a></strong></p>\n\n\n\n<p>In this week&#8217;s <a href=\"https://www.youtube.com/watch?v=CSukzeeIjb8\"><strong>Developer Hours: Building WordPress themes with the Create Block Theme plugin</strong></a>, <strong>Tammie Lister</strong> and I explored how to use the Create Block Theme plugin to make block theme development easier. Tammie Lister, core committer, theme maintainer, and contributor to Gutenberg, joined us to explain how it works and talk about the new features. Whether you’ve used the plugin before or created your own block theme, you won’t want to miss this chance to see how it can improve your workflow.</p>\n\n\n\n<a href=\"https://www.youtube.com/watch?v=CSukzeeIjb8\"><img width=\"652\" height=\"367\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/developer-hours_-create-block-theme-plugin-youtube.webp?resize=652%2C367&ssl=1\" alt=\"\" class=\"wp-image-29872\" /></a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor</h2>\n\n\n\n<p><strong>Joe Velasco</strong> wanted to share with you that <a href=\"https://josvelasco.com/i-use-real-wordpress-block-plugins-only/\"><strong>&#8220;I use real WordPress block plugins only&#8221;</strong></a>. He took a closer look at plugins that offer blocks and found some have not really subscribed to the concepts of the block editor: They are &#8220;disguised as shortcodes&#8221; or &#8220;blocks with non-native settings&#8221;. He goes on and describes what &#8220;real WordPress blocks&#8221; deliver. And Velasco also quotes Carsten Back, who stopped creating &#8216;real&#8217; blocks and works within block variations, as he only needs to keep track of the relevant pieces and leave updates of core/blocks to the core contributors. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Justin Tadlock</strong> explored the newest feature: Plugin developers can now <a href=\"https://developer.wordpress.org/news/2024/08/29/registering-block-templates-via-plugins-in-wordpress-6-7/\"><strong>register block templates via plugins in WordPress 6.7</strong></a>. In WordPress 6.7, plugin developers now can register block templates directly through their plugins. This simplifies the site-building process for users by giving them ready-made layouts and configurations. Tadlock explains how this is done using the <code>register_block_template()</code> function, with a practical example to illustrate the process. Custom templates can be created for different post types, allowing for more flexibility in content presentation. This update aims to enhance the capabilities of the WordPress block editor, making it easier and more intuitive to use.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>You can also join <strong>Justin Tadlock </strong>and <strong>Nick Diego</strong> at the next<a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/303059268/\"><strong> Developer Hours on September 10 at 15:00 UTC</strong></a> to discuss the feature and how to use it. </p>\n\n\n\n<img width=\"600\" height=\"338\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/dev-hours-2024-09-10.webp?resize=600%2C338&ssl=1\" alt=\"\" class=\"wp-image-29848\" />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In his post on the WordPress Developer Blog, <strong><a href=\"https://developer.wordpress.org/news/2024/08/15/how-to-extend-a-wordpress-block/\">How to extend a WordPress block</a> Nick Diego</strong> published a handy guide for anyone looking to enhance existing WordPress blocks. It covers what block extensions are and why they&#8217;re useful, teaches you how to use the Block API filters to tweak settings and components, and gives step-by-step instructions on creating new block variations. </p>\n\n\n\n<p>You&#8217;ll also learn how to add custom controls to the block inspector for more flexibility. Plus, there&#8217;s a complete example to follow, showing the whole process from start to finish. The mix of code snippets and clear explanations makes it easy for developers of all levels to dive in and start customizing.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>JuanMa Garrido </strong>published his first post on the Developer Blog, <strong><a href=\"https://developer.wordpress.org/news/2024/08/27/using-data-views-to-display-and-interact-with-data-in-plugins/\">Using Data Views to display and interact with data in plugins</a>.</strong> He talks about using Data Views in plugins to manage and display data. It starts by explaining what Data Views are and how they improve plugins by handling data efficiently. </p>\n\n\n\n<p>There&#8217;s a step-by-step guide on setting everything up, along with interactive examples to show how to fetch, display, and update data. The post highlights benefits like better code management and user interaction, and it includes useful code snippets. To wrap up, Garrido summarizes the advantages and suggests further reading. It&#8217;s a handy guide for developers wanting to boost their plugins with Data Views.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Back to the basics, was the goal for the <a href=\"https://www.youtube.com/watch?v=U3Zs3NOTLt4\"><strong>Developer Hours: Hello, Blocks! – An Introduction to Block Development</strong></a>. <strong>Ryan Welcher</strong> and<strong> JuanMa Garrido</strong> explained how blocks are structured and defined within WordPress, giving you a foundational understanding of block.json, attributes, block supports, and more. You will learn the differences between statically and dynamically rendered blocks, along with the pros and cons of each. Finally, we introduced tools that will help you quickly start creating your own custom blocks.</p>\n\n\n<div width=\"100%\" class=\"wp-block-newsletterglue-showhide ng-block\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"toolbelt-video-wrapper\"></div>\n</div>\n</div>\n\n\n<p><strong><a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Need a plugin .zip from Gutenberg&#8217;s master branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. </p>\n\n\n\n<p>Now also available via <a href=\"https://playground.wordpress.net/?blueprint-url=https://gutenbergtimes.com/wp-content/uploads/2020/11/playnightly.json\">WordPress Playground</a>. There is no need for a test site locally or on a server. Have you been using it? <a href=\"mailto:pauli@gutenbergtimes.com\">Email me </a>with your experience</p>\n\n\n\n<p><img alt=\"GitHub all releases\" src=\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\" /></p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Questions? Suggestions? Ideas? </em><br /><em>Don&#8217;t hesitate to send <a href=\"mailto:pauli@gutenbergtimes.com\">them via email</a> or</em><br /><em> send me a message on WordPress Slack or Twitter @bph</em>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">For questions to be answered on the <a href=\"http://gutenbergtimes.com/podcast\">Gutenberg Changelog</a>, <br />send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Featured Image: &#8220;<a href=\"https://www.flickr.com/photos/45416094@N02/6758331079\">Wooden Blocks</a>&#8221; by <a href=\"https://www.flickr.com/photos/45416094@N02\">limecools</a> is licensed under <a href=\"https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=openverse\">CC BY-NC-SA 2.0</a>.</p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\n\n\n\n<p class=\"has-text-align-left\"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n<form class=\"wp-block-newsletterglue-form ngl-form ngl-portrait\" action=\"https://gutenbergtimes.com/feed/\" method=\"post\"><div class=\"ngl-form-container\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\"><br />Type in your Email address to subscribe.</label><div class=\"ngl-form-input\"><input type=\"email\" class=\"ngl-form-input-text\" name=\"ngl_email\" id=\"ngl_email\" /></div></div><button type=\"submit\" class=\"ngl-form-button\">Subscribe</button><p class=\"ngl-form-text\">We hate spam, too, and won&#8217;t give your email address to anyone <br />except Mailchimp to send out our Weekend Edition</p></div><div class=\"ngl-message-overlay\"><div class=\"ngl-message-svg-wrap\"></div><div class=\"ngl-message-overlay-text\">Thanks for subscribing.</div></div><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"26f81bd8ae\" /><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"yes\" /></form>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 31 Aug 2024 16:45:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:15;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"Do The Woo Community: Investing in the Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=85468\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"https://dothewoo.io/investing-in-the-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5104:\"Episode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>BobWP:<br />Hey, it&#8217;s Bob WP, and welcome to Woo Bits, a part of Do the Woo, a podcast for WooCommerce builders.</p>\n\n\n\n<p>Today, I have a short show with a partial update on the upcoming Do the Woo 4.0, tentatively being released in March. Now, I know this may be a bit premature, but I wanted to share one element of what&#8217;s going on here with Do the Woo, coming in the new year, and that is contributor support.</p>\n\n\n\n<p>In a recent Dev Chat, I joined the conversation around supporting contributors in the space. Towards the end of the conversation, I let a bit of the cat out of the bag regarding what we are doing with Do the Woo with our next big version in March 2023.</p>\n\n\n\n<p>This is what I revealed: I can’t really give away a lot of details at this point, as I’m still working them out. But moving into the next phase of Do the Woo, we are looking at a bigger investment in the community. The podcast has been one way to support the community. Other behind-the-scenes activities also play a part in this through conversations and connections. But another piece of Do the Woo will be focused on helping to sustain contributions in the space.</p>\n\n\n\n<p>It’s a challenge. I think one of the things that I’ve learned as I’ve listened to a lot of guests and had conversations with many different people is that the funds are there. In the podcast, I talked about how Carl mentioned companies have it, and I work with a lot of different sponsors, or I speak to potential sponsors or new people coming into the space.</p>\n\n\n\n<p>We have a number of sponsors here, and many of these new companies entering the ecosystem want to put their dollars to the best use to fit their own goals, but they don’t know where to start. They want to support the community, and they’re still trying to understand the ecosystem. As a result, I think there’s a chance to build a different mindset here.</p>\n\n\n\n<p>What this means for Do the Woo is that we’ll be more of a conduit for some of these funds and companies who want to support the work of contributors. On top of that, Do the Woo will be putting money back in starting next year, and we’ll have it set to a pretty high standard through our sponsors, aiming to fill all the sponsor slots. At the same time, we will be supporting others who are making similar efforts.</p>\n\n\n\n<p>We’re not reinventing the wheel. I think it’s going to be an educational process, and it may evolve on our side as we progress over the next few months. However, I’m hopeful that, however this plays out, we can open some eyes and maybe show that there are ways to do this. Sometimes, some companies need a bit of a push or guidance.</p>\n\n\n\n<p>The conversation we had in the episode was a great start here at Do the Woo, and I think there’s a lot more to be said. I’m pretty excited about what we’re going to be doing, and I’m also excited about the direction the overall community is moving in, with both contributor support and, of course, elevating diversity as well.</p>\n\n\n\n<p>This is just a short Do the Woo update. I wanted to give you a little heads-up. I know there are a lot of details that still need to be worked out, and I’m sure you’re going to hear it from not just us, but others in the space. I’d like to thank our pod friends again at OS Training. Make sure to check them out at ostraining.com.</p>\n\n\n\n<p>If you are interested in learning more about becoming a sponsor partner here at Do the Woo and helping the community in 2023, go to dothewoo.io/partnership. This is a pretty serious commitment for companies out there. It’s a year-long commitment, but if you’re interested, definitely let us know.</p>\n\n\n\n<p>So that’s it for today, and until next time, keep on doing the Woo.</p>\n</div>\n\n\n\n\n<p><em><strong>NOTE</strong>: in this ever evolving ecosystem, here at Do the Woo continues to support the community but also is supporting our hosts who tirelessly volunteer their time here at Do the Woo. You can now support individual shows that in turn support the hosts. The hosts can use the funds for their own travel and contribution time, or donate them to their choice in the community.</em> (Updated March 2023).</p>\n\n\n\n<p>In this episode of Woo Bits, part of the Do the Woo podcast, the host discusses the upcoming release of Do The Woo 4.0, tentatively scheduled for March 2023. </p>\n\n\n\n<p>The new version will focus on supporting contributors in the WooCommerce community. The host reveals plans for a larger investment into the community, with the aim of sustaining contributions. The podcast will serve as a conduit for funds from companies wishing to support the work of contributors. </p>\n\n\n\n<p>Additionally, Do the Woo plans to reinvest money back into the community, setting a high standard through its sponsors. The host also mentions the importance of diversity in the community and encourages companies interested in becoming a sponsor partner to reach out.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 31 Aug 2024 11:30:43 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:16;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"Matt: Happy Birthday Stephen!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=124410\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"https://ma.tt/2024/08/happy-birthday-stephen/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:309:\"<p>I love a good birthday blog post, and <a href=\"https://writings.stephenwolfram.com/2024/08/five-most-productive-years-what-happened-and-whats-next/\">Stephen Wolfram has delivered the most epic for his 65<sup>th</sup> birthday</a>. I&#8217;m so honored that WordPress is one of the tools in his toolkit.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 30 Aug 2024 23:21:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:17;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"WPTavern: Gutenberg 19.1 Introduces Plugin Template Registration API\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=160727\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wptavern.com/gutenberg-19-1-introduces-plugin-template-registration-api\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2142:\"<p>Gutenberg 19.1 <a href=\"https://make.wordpress.org/core/2024/08/28/whats-new-in-gutenberg-19-1-28-august/\">has arrived</a>, introducing the eagerly anticipated plugin template registration API and updates to image caption styles. This Gutenberg version will be later incorporated into WordPress 6.7.</p>\n\n\n\n<p>The highlight of this release is the plugin template registration API. It addresses a long-standing issue developers have faced with conflicts between plugins and themes, particularly when dealing with custom post types, taxonomies, or virtual pages.</p>\n\n\n\n<p>This new feature allows developers to register block templates directly within their plugins, providing fully customizable default content layouts. Till now, developers had to use multiple filters to register templates. By building on the Gutenberg block system, this update makes it easier for themes and users to adapt and personalize templates according to their design and functional needs.</p>\n\n\n\n<p>Justin Tadlock has published a <a href=\"https://developer.wordpress.org/news/2024/08/29/registering-block-templates-via-plugins-in-wordpress-6-7/\">detailed tutorial</a> on this feature on the Developer Blog and will host a <a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/303059268/\">Developer Hours Session</a> with Nick Diego on September 10, 2024.</p>\n\n\n\n<p>This release also tones down the intensity of the caption background, improving the image caption styles.&nbsp;</p>\n\n\n\n<p>Other notable changes in this version include:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved data view extensibility</li>\n\n\n\n<li>Better defaults for the zoom out view</li>\n\n\n\n<li>Added border support for core blocks</li>\n\n\n\n<li>Applied elevation scale to Modal, Popover, and Snackbar components.</li>\n\n\n\n<li>Fixed wp-config anchors to make wp-env compatible with WordPress versions older than 5.4.</li>\n</ul>\n\n\n\n<p>The community’s response has been enthusiastic, with feedback such as “Really like this feature”, “Great one, that I am looking for !” and “Literally the greatest news I&#8217;ve heard in years (and I had a baby last year)”</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 30 Aug 2024 18:58:07 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:18;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:24:\"Matt: Burning Man So Far\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=124335\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://ma.tt/2024/08/burning-man-so-far/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2955:\"<p>This is my 9<sup>th</sup> Burning Man; I started coming in 2013. It&#8217;s incredible how much it has changed and evolved in that time. I love seeing all the technology and engineering advances every year. In my time it has gone from more fire and flashlights to LEDs with rainbow and color everywhere. </p>\n\n\n\n<p>I drove in on Sunday, my first time driving in. Logistically, it&#8217;s been smooth so far regarding access to power and water, and of course, I set up a Starlink. <img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/263a.png\" alt=\"☺\" class=\"wp-smiley\" /> It&#8217;s also been a Goldilocks year with the weather and wind.</p>\n\n\n\n<p>I swear this will be my last Burn with Micro-USB, which I consider my personal nemesis. <a href=\"https://us.ultimateears.com/\">Ultimate Ears has finally upgraded their Booms to USB-C</a> (thank you <a href=\"https://www.linkedin.com/in/hanneke-faber/\">Hanneke</a>!) but Micro USB came back to bite me unexpectedly this year.</p>\n\n\n\n<p>Burning Man is heaven for photographers; the dust makes everything look dramatic. I wanted to return to my &#8220;PhotoMatt&#8221; roots and shoot this year, so I resurrected back my big camera, a <a href=\"https://kenrockwell.com/nikon/d5.htm\">Nikon D5</a>, and I&#8217;ve gotten some incredible shots. <a href=\"https://burningman.org/about/10-principles/\">Burning Man has a principle of Radical Self Reliance</a>, which I tried to practice, but the XQD reader I brought isn&#8217;t working. The D5 has a USB port you can connect to, but it&#8217;s the one I consider the most cursed of all USB ports: Micro USB B Data.</p>\n\n\n<div class=\"wp-block-image\">\n<img width=\"400\" height=\"300\" tabindex=\"0\" src=\"https://i0.wp.com/ma.tt/files/2024/08/74274e25-bd00-400e-8a38-a318259ef37f.jpg?resize=400%2C300&ssl=1\" alt=\"\" class=\"wp-image-124339\" /></div>\n\n\n<p>No one likes that connector. </p>\n\n\n\n<p>People often ask me what Burning Man is like, it&#8217;s hard to answer because it&#8217;s very much &#8220;choose your own adventure.&#8221; People can and do have radically different experiences. For me, this year has had highlights that included seeing the most amazing whirling dervish with live music, talking to people coding visualizations on art pieces, and doing dishes! This year I&#8217;m camping with <a href=\"https://www.instagram.com/maxacamp/\">Maxa</a> and my work shifts are with the kitchen team. Maxa is legendary for the love and care they put into food, so it&#8217;s been amazing to see the effort that goes into making meals for 100+ people three times a day in extreme conditions. As you can imagine, this generates a lot of dishes and I&#8217;ve made it a personal goal to be the best dishwasher ever, scrubbing every nook and cranny while trying to conserve water.</p>\n\n\n\n<p>If I can get a cable or card reader to download photos, <a href=\"https://www.tumblr.com/photomatt\">I&#8217;ll post them on my Tumblr</a>, so keep an eye out for updates.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 30 Aug 2024 03:33:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:19;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"WPTavern: Registrations Open for WordPress Accessibility Day 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=160652\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://wptavern.com/registrations-open-for-wordpress-accessibility-day-2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2618:\"<p>Registrations are now open for<a href=\"https://2024.wpaccessibility.day/\"> WordPress Accessibility Day 2024</a>, scheduled for October 9-10, 2024. This nonprofit, free, 24-hour global event is on a mission “to demystify website accessibility for WordPress developers, designers, content creators, and users so that they can build websites that work for everyone.”</p>\n\n\n\n<p>Initially <a href=\"https://make.wordpress.org/accessibility/2020/05/07/announcing-the-first-wordpress-accessibility-day/\">launched in 2020 </a>by the WordPress Core Accessibility Team, the event is now organized by the Accessibility Team alongside dedicated volunteers from the WordPress community. This year&#8217;s <a href=\"https://2024.wpaccessibility.day/about/organizers/\">event is led by</a> a team of three Board of Directors—Amber Hinds, Bet Hannon, and Joe Dolson—supported by eight Team Leads and 19 Organizers.</p>\n\n\n\n<p>The conference is pre-approved for continuing education credits for the International Association of Accessibility Professionals Web Accessibility Specialist (WAS) and Certified Professional in Core Competencies (CPACC) certifications.</p>\n\n\n\n<p>Lainey Feingold, renowned for her role in negotiating the first web accessibility agreement in the U.S., will be the <a href=\"https://2024.wpaccessibility.day/announcing-lainey-feingold-as-our-2024-keynote-speaker/\">keynote speaker</a>. Her keynote address, “Accessibility is a Civil Right: The Digital Accessibility Legal Landscape for the WordPress Community,” will explore the current legal landscape of digital accessibility from a human rights perspective.</p>\n\n\n\n<p>The <a href=\"https://2024.wpaccessibility.day/schedule/\">full schedule is out</a>, with over 20 presentations on a single track. The event will be live-streamed with live captioning and American Sign Language (ASL) Interpretation. Those who miss it can watch it later on the <a href=\"https://www.youtube.com/channel/UCes9XCUZd51CAigbBEGlfNg\">WP Accessibility Day YouTube channel</a> and on their website with captions and full transcripts.</p>\n\n\n\n<p>The event will be hosted virtually on Zoom, where <a href=\"https://2024.wpaccessibility.day/register/\">registered participants</a> can enjoy 24 hours of insightful talks on WordPress and accessibility. Attendees will also receive virtual swag and have the opportunity to win prizes.&nbsp;</p>\n\n\n\n<p>WordPress Accessibility Day is sponsored by <a href=\"https://knowbility.org/about\">Knowbility</a>, and interested community members can donate to the event through the <a href=\"https://wpaccessibility.day/donate/\">website</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Aug 2024 17:35:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:20;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"Do The Woo Community: Monolithic CMS Products and Open Source CMSs and DXPs with Dan Drapeau\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=85423\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://dothewoo.io/monolithic-cms-products-and-open-source-cmss-and-dxps/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:28701:\"<div class=\"wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9acf640b7ba38a84a982fc35d618387f\">This show is sponsored by&#8230;</p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-7 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\">\n<img width=\"1650\" height=\"1650\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2021/03/avalara-logo-_dtw.png?resize=1650%2C1650&ssl=1\" alt=\"\" class=\"wp-image-75400\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-8\"><strong><a href=\"https://www.avalara.com/us/en/products/enterprise.html\" target=\"_blank\" rel=\"noreferrer noopener\">Avalara</a></strong>:  providing cloud-based and scalable global tax compliance that is hassle-free, safe and secure plus topped off with enterprise-class security.</p>\n</div>\n</div>\n</div>\n</div>\n\n\n\nEpisode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Here is the corrected transcript with the requested modifications:</p>\n\n\n\n<p>Karim:<br />Hello and welcome to Scaling Enterprise WordPress and Open Source. I&#8217;m Karim Marucchi, your host from the Scale Consortium, and today we&#8217;re going to have a great episode talking specifically about how enterprise stakeholders and the customers we work with have been navigating the challenges of comparing monolithic CMS products with WordPress and open source CMSs and DXPs. Today, we have a very special guest with us, Dan Drapeau. Dan.</p>\n\n\n\n<p>Dan:<br />Hey, Karim. I&#8217;m Dan Drapeau. I&#8217;m an independent consultant specializing in DXP advisory services. I&#8217;ve worked extensively with a wide array of digital experience platforms, content, and commerce platforms, starting from an engineering and architecture perspective and then evolving into platform strategy advisory. As the industry has shifted, I&#8217;ve expanded my expertise to include CDPs and personalization. In late 2023, I launched my brand, DXP Catalyst Consulting, to help guide organizations through their digital transformation journeys. I&#8217;ve been working in the CMS/DXP space for about 12 years, starting at NorthPoint Digital, then moving to EY for several years, and later taking on a tech director role at Blue Fountain Media in New York before landing at Vynamic.</p>\n\n\n\n<p>Karim:<br />Okay, well, that&#8217;s quite a background in helping enterprises figure out what to use, so we&#8217;re going to tap into that. In your experience, how are they approaching procurement?</p>\n\n\n\n<p>Dan:<br />Sometimes, let&#8217;s say the sponsor might be a CIO or CMO, they might suggest, &#8220;Hey, we need to do a DXP evaluation. This is the vendor I&#8217;ve worked with in the past, so I have a preference for this one.&#8221; It&#8217;s a challenging task for procurement to start from there. They can pull up a Gartner or Forrester document and look at the leading DXPs, but that doesn&#8217;t tell the whole story. Of course, there are open source solutions, and you can&#8217;t really compare an open source solution—or really, let&#8217;s talk about an open source CMS—to a DXP, right? It&#8217;s comparing apples and oranges. So that&#8217;s where procurement faces challenges initially, just trying to move forward with this type of conversation.</p>\n\n\n\n<p>Karim:<br />In my experience as well, you&#8217;re right. The stakeholder usually comes to the conversation already thinking, &#8220;I&#8217;ve either worked with Product X before or I want to work with Product Y going forward.&#8221; So they&#8217;re coming with these preconceptions. Are they asking procurement for alternatives, or are they bringing a set of alternatives? How is that working? Are procurement departments aware of what alternatives exist?</p>\n\n\n\n<p>Dan:<br />I&#8217;m not sure if procurement departments are always in the know. I think there could be a variety of factors. It could be a CIO leading the charge to select a new enterprise solution for the company, and they might already be working with an outside agency and getting counsel on this. But yes, it’s certainly possible. In many circumstances, they come in saying, &#8220;We want to go with Adobe,&#8221; and then it&#8217;s up to procurement to find a couple of other selections if the company is truly trying to go at this alone.</p>\n\n\n\n<p>Karim:<br />Are you finding, in working with your customers, that sometimes these stakeholders ask RFP writers or proposal writers in their departments or even consultants to write it for a specific platform, as in &#8220;I just want to work with this platform,&#8221; or are they more open-ended? Before we even get to procurement, how are they approaching procurement when they do this? Are they approaching it with an open mind mostly, or do you see that most of the time they’ve already decided, &#8220;Let’s write it in this way&#8221;?</p>\n\n\n\n<p>Dan:<br />It’s a mix. Sometimes I’ve seen outside agencies or consultancies write an RFP or RFI on behalf of the customer, and it might be tilted toward a particular vendor. I think if an organization is doing this alone, there tends to be more of an open mind in terms of writing the RFI, so it doesn’t benefit a single vendor.</p>\n\n\n\n<p>Karim:<br />That aligns with my experience as well, where you can sometimes tell if it’s been done with the help of an outside agent, as opposed to if they’ve hired someone like yourself who is independently thinking, &#8220;Let’s go talk about what your gap is.&#8221; Okay.</p>\n\n\n\n<p>Dan:<br />And oftentimes, the RFI might not come out that well if a company doesn’t have the experience to put these types of documents together, especially in the DXP/CMS world.</p>\n\n\n\n<p>Karim:<br />Right, exactly. So now let’s turn to the scenario where they have written this RFI or RFP, and it’s geared toward wanting an all-in-one solution—a procurement solution that is one vendor. What are the challenges for procurement? How would procurement deal with that if suddenly someone says, &#8220;What about open source?&#8221;</p>\n\n\n\n<p>Dan:<br />I think they need to look more at the bigger picture here and really understand the requirements. Is a full DXP truly needed, where we’re talking about content management, analytics, personalization, email marketing, or do they really just need a CMS? Once you have a better grasp of the requirements, it’s easier to make comparisons. By having that full understanding, you can slice and dice things a little bit. So maybe you look at a couple of monolithic DXPs, but you could also consider individual CMS solutions or individual personalization solutions. It really depends on what’s in scope. I think that is pretty critical, and they also need to look at total cost of ownership. That’s a significant factor.</p>\n\n\n\n<p>Karim:<br />Of course, but I heard you say that if they’re looking at DXP or open source, there’s the same assumption that we’re dealing with in the open source world where they’re thinking it’s either DXP (meaning one system) or it’s open source. Now, in a lot of the marketing I’m seeing these days, the monolithic DXPs are bending over backward to try and use the word &#8220;composable.&#8221;</p>\n\n\n\n<p>Dan:<br />Yes.</p>\n\n\n\n<p>Karim:<br />So while they’re doing that, is that an opportunity for open source vendors to say, &#8220;Okay, let’s help you redefine DXP&#8221;? Instead of approaching it as an either/or, can they say, &#8220;No, this is the same as the monolithic; they’re just as composable&#8221;? How can the vendors approach that mindset of &#8220;It’s either DXP or I’m going to look into open source&#8221;?</p>\n\n\n\n<p>Dan:<br />The rise of composability has changed things a little. Like you said, you’ve seen some of the vendors offer more of a composable suite now, transitioning from a monolith. And again, when I look at a DXP, it’s like an ecosystem of technologies or capabilities—content management, commerce, and so on. There’s no reason there can’t be an open source composable DXP, right? There could be an open source CMS at the heart of it, but then you could integrate any other product that you might want. So I think that’s a good way to view it when you’re trying to make a selection.</p>\n\n\n\n<p>Karim:<br />Right. So you mentioned being able to choose your own, and when the all-in-one vendors are trying to market the fact that they are all-in-one, saying &#8220;You don’t need to worry about it, even if it is composable, we’ve got your back,&#8221; I remember from our conversations that when you start your process, you conduct a MarTech gap analysis, right? Tell us about that and how it could help stakeholders and folks within an organization figure out if they need to be on the track for a monolithic system or if they could think composable.</p>\n\n\n\n<p>Dan:<br />Sure. Oftentimes, I do the gap analysis when I’m working with marketing executives. Let’s say they’re defining a new digital customer experience and working with an agency on persona definition, journey mapping, UI/UX work to envision what it could look like. But when it comes to reality and actually trying to build a solution, there might be gaps in their MarTech ecosystem, and that’s where my service typically comes in. They might have a really old monolithic solution in place for a DXP, but there might be a scenario where they have an old CMS, but they’re missing capabilities for personalization, CDP, and other things they might need. That’s generally where I help. The output is typically either a platform strategy or optimizing their current architecture. If it’s a platform strategy, it’s important to understand where the gaps are and what capabilities we really need to look at because sometimes it’s not just CMS.</p>\n\n\n\n<p>Karim:<br />Correct. Right. So if they’re looking at a DXP rather than just content management, it’s really about system integration. How would you approach that in helping the stakeholder say to their procurement department, &#8220;I’d like to look outside of a monolithic&#8221;? Do you have advice for open source vendors on how they can help their customers talk to procurement about looking beyond the monolithics?</p>\n\n\n\n<p>Dan:<br />One thing I mentioned was really understanding the requirements. Again, do they need a DXP with a broad set of integrated capabilities, or do they need just a CMS or a best-of-breed solution? I think educating the client stakeholders is pretty important—making sure they understand the benefits and trade-offs of open source solutions and what composable architecture means, why taking a composable modular approach makes sense. Composable doesn’t only mean SaaS solutions; you obviously have to factor in open source here. Educating them on not just the total cost of ownership but also the flexibility you get is crucial. Case studies can be helpful in showing the value of open source and why they should consider it. Sometimes proposing a pilot or proof of concept can go a long way as well, but I don’t see that used too often anymore.</p>\n\n\n\n<p>Karim:<br />So that can help our customer stakeholders explain it to others within their departments, whether it’s marketing or IT, and so forth. But when they</p>\n\n\n\n<p>switch and say, &#8220;Right, I’m going to think of going to these two monolithic systems and a third option, I’d like to look at open source,&#8221; what our listeners would love to know is how they can tell procurement that this is worth doing. This is worth not only looking at monolithics where you’re going to talk to one vendor, but also at open source where you might have to talk to multiple vendors. I think you nailed it earlier when you mentioned total cost of ownership, but what other benefits or information do they need to give procurement? From what I’ve seen—and you tell me, you’re the expert—procurement is focused on schedule, ease of contract, and costs. So how do we get that information to procurement? How can our listeners approach their procurement professionals and help them understand why they should go through the extra effort?</p>\n\n\n\n<p>Dan:<br />Well, I think there can be some trade-offs when you’re looking at the monolithic solutions as well, such as vendor lock-in, which is a significant one. You just have so much more flexibility with open source solutions, and that’s a pretty important thing for the stakeholders to actually understand. And again, TCO is incredibly significant in justifying why an open source solution should be evaluated.</p>\n\n\n\n<p>Karim:<br />Okay, great. Have you run into any examples where they’ve been looking at solutions and had questions about how many vendors it takes or what the difference is between dealing with a monolithic and an open source platform?</p>\n\n\n\n<p>Dan:<br />Yeah, that topic comes up. There’s a lot to delve into when looking at the advantages and disadvantages of a monolithic DXP versus open source. I’m happy to dive into that if it makes sense here. So where to start? It’s one of my favorite conversations. I think one significant disadvantage of a monolithic solution is innovation lag. Monolithic solutions just don’t keep pace with rapid changes in the digital landscape. New features and capabilities take a long time to develop and release, which limits what the organization can do. I know we’re talking mostly about content management, but one example I like using is around commerce. If you’re a retailer and you’ve got a monolithic commerce solution, let’s say there’s a rise in voice commerce, augmented reality commerce, or conversational commerce. With that type of solution, how can you really compete in the market when your competitors might have a more modern architecture or solution and can adapt to trends and technologies more quickly?</p>\n\n\n\n<p>With a monolithic solution, there tends to be complex implementation, and upgrading is a huge undertaking. For example, with Sitecore, upgrading from version 8 to 9 or 9 to 10 is a big project. You don’t typically have that issue with open source solutions, with one caveat: older versions of Drupal. There tend to be high initial costs upfront with monolithic DXPs and just a lot of lack of flexibility. You’ve got vendor lock-in; it’s tough to switch providers. If you’re using a solution with built-in personalization, it may not be easy to leverage another personalization solution or vendor. You have a pre-integrated package, and scalability can be an issue with monolithic DXPs as well.</p>\n\n\n\n<p>Karim:<br />Let me back you up a second. When you mentioned the lack of innovation, that’s why they started switching their conversations from &#8220;We are monolithic&#8221; to &#8220;We’re really composable; you can plug things in and out,&#8221; and they start touting the fact that they have APIs. Are they exposing their entire system so you can plug into any part of it and use any other system? Because that’s how the marketing makes it sound. How extensive are these APIs?</p>\n\n\n\n<p>Dan:<br />It depends. There are still some monolithic solutions in the market. I mentioned Sitecore quite a bit because I’ve worked with it extensively, especially at Vynamic. They’ve got their XP product, which is a truly monolithic solution where you’ve got content management, personalization, email marketing, and analytics all bundled together. They’ve transitioned to a composable suite where they offer a number of other SaaS products that you can integrate. But there are trade-offs with that too, like having to deal with multiple interfaces. Some companies have shifted in that direction, but their customers haven’t, and their customers might still be using the monolithic solutions today because it’s a big investment to go from a single all-in-one solution to potentially needing to license four or five tools from the same vendor.</p>\n\n\n\n<p>Karim:<br />That can actually bring your cost of ownership higher and higher each time they &#8220;innovate.&#8221; So if it’s harder to innovate, that’s the negative. On the positive side, you do have one throat to choke on the vendor side. You have one way to handle things. Today, with Acquia, you can use Drupal and still have a one-vendor solution by bringing in one of their approved agencies and the way they’re structuring their projects these days. But besides that one example, if you do want to use WordPress and DXP-style functions, how do you decide where to go? How do you approach that conversation when you’re speaking to your customers?</p>\n\n\n\n<p>Dan:<br />Really understanding what capabilities they need and then exploring independent or best-of-breed solutions in each of those areas. DXP encompasses a lot, from content management through commerce, CDP, personalization, DAM, and more. There are many vendors with great solutions in each of those areas that are not part of a broader vendor-specific DXP. Once you understand what you’ve got with WordPress, but know you need a CDP and personalization capabilities, you can focus your search on what other solutions are out there and figure out how to integrate them within your solution, like WordPress. It’s easier in some cases, like with Drupal where Acquia exists, and they do have a number of products in their ecosystem, so it’s one throat to choke, right? It’s a single vendor. With WordPress, you have more flexibility and infinite choices to figure out what the right solution might be. You just have to do more exploration on your own.</p>\n\n\n\n<p>Karim:<br />So the negative being that you have to do a little bit more homework or come a little more prepared. But what I’m hearing is that there’s an opportunity for both open source vendors and for the customers within an enterprise organization, the stakeholders, to say, &#8220;I have some ideas about how I want to do things, and if I understand the major pieces I want to put together, then a good consultant or agency can help me fill in those gaps if I find the right one.&#8221; There’s an opportunity there, right?</p>\n\n\n\n<p>Dan:<br />For sure. I think in most cases, I would recommend that an organization go with an agency or independent consultant because it’s hard to do this on your own. Most companies don’t have the inside knowledge about every CDP vendor out there or what the right solutions are and how they all integrate. That’s a hard problem to solve.</p>\n\n\n\n<p>Karim:<br />Right. So Dan, we’ve talked about how to approach the stakeholders and how the stakeholders might want to approach procurement to talk about some of these things. Do you have any advice for agencies or WordPress hosting platforms on the best ways to show a procurement department that they can create the same type of solution as some of these monolithics? How can they compete?</p>\n\n\n\n<p>Dan:<br />Sure. I think it’s up to the agency and maybe the enterprise hosting provider to come in as a united front. In my experience, having these discussions with procurement departments, that has worked most effectively. So at least within the WordPress space, when we’re talking about enterprise hosting, typically you think of WP Engine, Automattic’s WordPress VIP, and Pantheon as great options. So, coming in as a united force is really the key approach I would take in that circumstance.</p>\n\n\n\n<p>Karim:<br />That makes sense. I’ve seen a lot of RFPs come across where they are specifically written for monolithic systems. Do you have any advice for agencies or hosts when it comes to answering these questions, especially when the answers might actually be split across both vendor and host?</p>\n\n\n\n<p>Dan:<br />Yes, actually. Branching off our topic of working as a united front, I think it’s the same in this circumstance. If I were an agency, I would lean on the vendor, like WP Engine, to answer the questions specifically around infrastructure. Then, as the agency, I would answer the questions from more of a services or integration perspective and be transparent. It’s a collective effort; it’s not an all-in-one solution or product that does everything.</p>\n\n\n\n<p>Karim:<br />Okay, Dan, thank you. That’s a really good answer. So, in answering these questions and trying to help procurement understand how best to look at these options, it sounds like being yourself, being honest, and going out of your way to explain the benefits of open source—not only the total cost of ownership but also the deep expertise that you’re going to get from multiple vendors—is key. It sounds like the key here is to highlight composability and the fact that you’re not monolithic. I think that’s what I’m hearing in this conversation. Could you share some insights on how the different agencies or vendors around WordPress and open source can roadmap their services or approach to dealing with these types of customers? How can they compete? If you could give us a wrap-up of how they can prepare to have these conversations, what kind of homework should they do?</p>\n\n\n\n<p>Dan:<br />Yes, I think roadmapping is key. If an agency is coming in with a solution like WordPress for content management, having a roadmap for where you might need to inject new functionality, like personalization, might make sense down the road. How are you going to address that within WordPress? You might select a specific tool and plan out how the integration would work, and also factor in prerequisite work, like having a personalization strategy. A lot of that logic</p>\n\n\n\n<p>needs to be sorted out in advance because, from a monolithic vendor solution perspective, they can just say, &#8220;We flip a switch.&#8221; Obviously, that’s not really the reality, but that’s how they would probably go about presenting it. So, with agencies and hosting providers, it’s more about presenting a thorough roadmap and maybe even an architecture of the direction you’re going to go.</p>\n\n\n\n<p>Karim:<br />Okay, so I asked from the point of view of an agency, but really that’s also what the buyer should keep in mind. At the end of the day, you do have the negatives of &#8220;It’s the Wild West; it’s very open; you have the entire MarTech 11,000+ that you could compose a solution from.&#8221; But the positives are that if you find the right partner, if you find the right consultant, such as yourself, to help with figuring out what your needs are and then find the right agency and the right platform, you can have solutions that don’t need to be re-platformed every three to five years. They can just develop because you are truly composable, and as you want to move from personalization X to Y or email platform W to Z, you can do that because you are truly composable when using open source as a hub. Is that fair?</p>\n\n\n\n<p>Dan:<br />For sure. Yes. I think with most monolithic solutions, one thing we touched on was the significant upgrades, and it’s really the case if they’re cloud-hosted. But that is a major problem, and you don’t have that flexibility to test out a new vendor or product very easily without an extensive amount of work. With open source and a composable framework, it’s a totally different story. With WordPress, you never have significant upgrade cycles, right? There are incremental updates, and I think normally the enterprise hosting provider handles those core updates for you, and you’re more on the hook for updating plugins and things like that. But the major pro is that you don’t have to deal with significant upgrade cycles. You can focus more on innovation and building out new functionality. That’s the key, most critical part for the business.</p>\n\n\n\n<p>Karim:<br />Great. Thank you. With that, I’d like to thank everybody for joining us and look forward to our next conversation. Please don’t forget to visit our page and get our podcast from wherever you get your favorite podcasts. This has been Scaling Enterprise WordPress and Open Source Software. I&#8217;m Karim Marucchi, and thank you for joining us.</p>\n</div>\n\n\n\n\n<p>In this episode of <strong><em>Scaling Enterprise WordPress and Open Source, The Buyer&#8217;s View</em></strong>, host <strong>Karim Marucchi</strong> is joined by <strong>digital experience platform (DXP) expert Dan Drapeau</strong> to explore the challenges and strategies involved in selecting the right CMS and DXP solutions for enterprise organizations. </p>\n\n\n\n<p>They dive into the complexities of procurement, the rise of composable architectures, and the benefits and trade-offs of monolithic versus open source platforms. </p>\n\n\n\n<p>Whether you&#8217;re navigating vendor lock-in, conducting a MarTech gap analysis, or considering the total cost of ownership, this episode offers valuable insights for making informed decisions in the rapidly evolving digital landscape.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>Procurement Challenges</strong>: Enterprise stakeholders often approach procurement with preconceived preferences for specific platforms, making it challenging for procurement teams to evaluate all viable options, especially when considering open source solutions.</p>\n\n\n\n<p><strong>Monolithic vs. Composable Solutions</strong>: Monolithic Digital Experience Platforms (DXPs) can lead to vendor lock-in and slow innovation. Composable architectures, including open source solutions, offer greater flexibility and adaptability to rapidly changing market trends.</p>\n\n\n\n<p><strong>Total Cost of Ownership (TCO)</strong>: While monolithic solutions may appear more integrated, the total cost of ownership, including long-term flexibility, innovation, and upgrade cycles, often makes open source and composable solutions more attractive.</p>\n\n\n\n<p><strong>Education and Communication</strong>: It&#8217;s crucial for stakeholders to educate their procurement teams on the benefits of open source and composable solutions. This includes understanding composable architectures, the flexibility of open source, and the long-term advantages over monolithic systems.</p>\n\n\n\n<p><strong>Role of Agencies and Consultants</strong>: Independent consultants and agencies play a critical role in helping organizations navigate the complexities of selecting and integrating the right DXP and CMS solutions. Partnering with knowledgeable experts can make the process smoother and more effective.</p>\n\n\n\n<p><strong>Innovation and Upgrade Cycles</strong>: Monolithic solutions often lag in innovation and require significant effort to upgrade, while open source solutions allow for incremental updates and continuous innovation without disruptive upgrade cycles.</p>\n\n\n\n<p><strong>Strategic Roadmapping</strong>: Agencies and vendors should focus on presenting clear roadmaps that outline how to integrate new functionalities within a composable framework. This helps in communicating the long-term benefits and flexibility of open source solutions to procurement and stakeholders.</p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Links to learn more or that were mentioned</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https://www.linkedin.com/in/dan-drapeau/\">Dan on LinkedIn</a></strong></li>\n\n\n\n<li><strong><a href=\"https://dxpcatalyst.com/\">DXP Catalyst Consulting</a></strong></li>\n\n\n\n<li><a href=\"https://www.acquia.com/\"><strong>Acquia</strong></a></li>\n\n\n\n<li><strong><a href=\"https://wpvip.com/\">Automattic WordPress VIP</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.sitecore.com/\">Sitecore</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.cxtoday.com/loyalty-management/gartner-magic-quadrant-for-digital-experience-platforms-dxps-2024/\">Gartner Magic Quadrant for Digital Experience Platforms (DXPs) 2024</a></strong></li>\n</ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Aug 2024 09:09:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:21;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Matt: People Wanted\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=124251\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"https://ma.tt/2024/08/people-wanted/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1334:\"<p>There&#8217;s an <a href=\"https://www.smithsonianmag.com/smart-news/shackleton-probably-never-took-out-an-ad-seeking-men-for-a-hazardous-journey-5552379/\">apocryphal</a> story about Ernest Shackleton putting an ad in the newspaper that read:</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.</em></p>\n</blockquote>\n\n\n\n<p>If you&#8217;ve read the book <a href=\"https://www.amazon.com/dp/0465062881\">Endurance by Alfred Lansing</a>, you know how that went. Pretty legendary. One of my most treasured possessions is actually a copy of <a href=\"https://www.baumanrarebooks.com/rare-books/shackleton-ernest/heart-of-the-antarctic/112302.aspx\">Ernest Shackleton&#8217;s Heart of the Antarctic book signed by every member of the shore party and Shackleton</a>.</p>\n\n\n\n<p>You may have heard the news that we&#8217;re going to <a href=\"https://automattic.com/2024/08/27/shipping-tumblr-and-wordpress/\">migrate Tumblr onto WordPress</a>. Automattic has put up a <a href=\"https://automattic.com/work-with-us/tumblr-migration/\">similar page calling for talented engineers of any gender who want to join the voyage</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Aug 2024 21:17:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:22;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"WPTavern: #134 – Chris Ferdinandi on ADHD, Focus, and Working in Tech\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=160182\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://wptavern.com/podcast/134-chris-ferdinandi-on-adhd-focus-and-working-in-tech\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:49593:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, ADHD, focus and working in tech.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today we have Chris Ferdinandi. Chris, a web developer with ADHD, has navigated both the human resources and web development landscapes. He&#8217;s here to share his unique experiences and insights on how ADHD has shaped his career and daily life, as well as offer practical strategies for managing ADHD in the workplace and beyond.</p>\n\n\n\n<p>We talk about the world of ADHD, exploring the challenges and advantages it brings, especially in a world designed for neuro-typical individuals. Chris talks about the abundance of ideas, risk-taking behaviour, and the lack of impulse control that can present both opportunities and obstacles. He candidly discusses how ADHD affects his ability to focus, regulate attention, and how it impacts emotions and impulse control.</p>\n\n\n\n<p>Chris refers to ADHD traits as superpowers, and embraces them whilst also acknowledging the real world difficulties. He discusses how ADHD individuals often struggle with hyper focus, and how interruptions can be particularly detrimental to their workflows. He suggests structuring workdays with blocked off meeting times to maintain focus upon tasks which need doing in the timescales required.</p>\n\n\n\n<p>We also touch upon other workplace accommodations, the importance of understanding ADHD subtypes, and navigating disclosure in professional settings. Chris emphasises the strengths that come with ADHD, and offers practical tips like starting small tasks, trying to regulate dopamine and taking breaks.</p>\n\n\n\n<p>Towards the end of the podcast, Chris invites listeners to engage with him and explore more resources on his website, which is linked to in the show notes, which you can find at wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>If you&#8217;re curious about how ADHD can turn challenges into career strengths, this episode is for you.</p>\n\n\n\n<p>And so without further delay, I bring you Chris Ferdinandi.</p>\n\n\n\n<p>I am joined on the podcast by Chris Ferdinandi. Hi Chris.</p>\n\n\n\n<p>[00:03:21] <strong>Chris Ferdinandi:</strong> Hey Nathan. Thanks so much for having me.</p>\n\n\n\n<p>[00:03:23] <strong>Nathan Wrigley:</strong> You are very, very welcome. Chris is on the podcast today, we just had a little chat actually about how we connected, and that&#8217;s a story in itself. We were going to do a different podcast episode, but we&#8217;ve ended up doing this one.</p>\n\n\n\n<p>The story today is going to be all about ADHD. I explained to Chris that I know what the acronym means, we&#8217;ll have question marks about the acronym&#8217;s appropriateness as well. But I actually don&#8217;t know how it applies to people&#8217;s lives. My knowledge of medicine and all of that is pretty poor in all honesty. So there&#8217;s a nice conversation to be had.</p>\n\n\n\n<p>Before we begin that conversation, Chris, I&#8217;m just wondering if you could just set out the stall, give us your two minute bio, who you are, what your relationship is with web development, and all of that.</p>\n\n\n\n<p>[00:04:04] <strong>Chris Ferdinandi:</strong> Yeah, absolutely. I&#8217;m a web developer, I have ADHD. I originally started off my life as a human resource professional, sometimes called personnel, depending on where you&#8217;re at. And I had a WordPress blog because I had really strong opinions on how HR worked, and what I liked about it, and what I didn&#8217;t, and I wanted to have a little bit more control over look and feel of that. So I taught myself web development, and eventually loved it so much that I made it my job.</p>\n\n\n\n<p>So WordPress literally kickstarted my career. But early in my career, I felt like I couldn&#8217;t get anything done. I was pretty sure I was going to get fired from my first job, and that kind of sent me down this whole rabbit hole of exploration, and learning about productivity and stuff.</p>\n\n\n\n<p>But since then, I&#8217;ve discovered a bunch of systems and strategies that work for me, that let me turn my ADHD into a superpower. One of the things I learned is that a lot of productivity advice for neurotypical folks just does not work for ADHD people. And yeah, so I&#8217;m here today talk about the joys and struggles of being a developer with ADHD.</p>\n\n\n\n<p>[00:05:03] <strong>Nathan Wrigley:</strong> Oh, it&#8217;s really interesting. I&#8217;m really pleased that you are willing to talk to me about this, and I do apologise if I put my foot in my mouth at any point. But we&#8217;ll try to get through it, and hopefully you&#8217;ll be able to educate me as the podcast episode goes on.</p>\n\n\n\n<p>My understanding of ADHD, as I said, is incredibly narrow. I really only know what the acronym is, and the broadest brush strokes of what that might mean. We use the term in the UK ADHD, that acronym, but I&#8217;ve also heard people say ADD. Do you just want to outline what the acronym stands for? And just flesh out a little bit how it applies to your life, and what it means for you, and how you might be different from somebody without ADHD.</p>\n\n\n\n<p>[00:05:42] <strong>Chris Ferdinandi:</strong> Absolutely. ADHD stands for Attention Deficit Hyperactivity Disorder. ADD stands for Attention Deficit Disorder. They used to be, like I think around the eighties, nineties, they were considered two different things. These days, in most medical literature, it is all ADHD, and then there&#8217;s a few different subtypes. One of them is inattentive, which is what you would normally think of as ADD. The other one is hyperactive, which is what I think most people think of as ADHD.</p>\n\n\n\n<p>For both of those, the name is actually bad. And I don&#8217;t mean like bad, like you shouldn&#8217;t use it, it&#8217;s like a bad descriptor of what ADHD actually is. Because people with ADHD don&#8217;t have a deficit of attention as the name describes. That&#8217;s what it seemed like when it was first identified and labeled, but it&#8217;s actually an executive functioning disorder. And so more typically what you find is folks with ADHD have trouble regulating their attention.</p>\n\n\n\n<p>We almost have too much of it, not a deficit, and sometimes it&#8217;s scattered in a million different directions. Other times it is hyper-focused on just one thing, to the detriment of all the other things around us.</p>\n\n\n\n<p>ADHD can manifest in a whole bunch of fun ways. One of them is that you have trouble kind of focusing on the one thing you&#8217;re supposed to be doing, either because you&#8217;re thinking about a million other things, or you&#8217;re thinking about the one thing that has really locked in your attention at that particular moment.</p>\n\n\n\n<p>Sometimes, if you have the kind of the hyperactive or impulsive subtype, you have an excess energy, so you might hear things like, oh, you&#8217;re a lot. In social situations, people might find you overwhelming, for lack of a better word.</p>\n\n\n\n<p>It also has a whole bunch of other seemingly unrelated side effects, that are all related to the way, biologically, an ADHD brain is different from a neurotypical brain.</p>\n\n\n\n<p>So my brain does not produce as much dopamine as a typical person&#8217;s might. That&#8217;s where the difficulty regulating my attention comes from. But it also has some other interesting side effects, like dopamine is related to your ability to perceive time. So a lot of folks with ADHD suffer from something called time blindness, where you literally do not perceive time as it accurately occurs.</p>\n\n\n\n<p>You know, that whole like, time flies when you&#8217;re having a good time kind of thing, that is an ever present state for someone with ADHD. If you&#8217;re having fun, time goes really fast. If you&#8217;re not, it goes painfully slow. There is no like regular passage of time. And if you ask me how long something took, or how long something will take, I literally cannot tell you because I cannot accurately perceive time. So that&#8217;s really fun.</p>\n\n\n\n<p>Also common with ADHD is a difficulty sometimes regulating your emotions. So mild slights, or just like really minor things can feel very big, or you can have emotional responses to things that are outsised for the actual size of the thing that has happened to you. So minor setbacks can feel really big. A slight comment on a performance review can feel like a really big emotional dagger. You know, that can make certain work situations really difficult.</p>\n\n\n\n<p>The other, I think, big kind of hallmark for folks with ADHD is a lack of impulse control. There&#8217;s a tendency to just say whatever&#8217;s on your mind without having that filter first, that stops you from saying, hey, should I say this? Or you&#8217;ll get an impulse to do something, and you&#8217;ll just go for it without pausing to assess risk, or think through, if I do this, that will happen.</p>\n\n\n\n<p>All of these things are both blessings and curses, depending on kind of the situation and how you apply them. And so a big part of what I do professionally now is try to help other ADHD folks understand how to reduce the negative impacts of some of these things, and also pivot some of these things into benefits. It&#8217;s like that whole thing where like, every strength a person has can also be a weakness if applied poorly, and vice versa. So yeah, I help folks channel some of these things that challenge them, into things that can really help them in their career.</p>\n\n\n\n<p>[00:09:25] <strong>Nathan Wrigley:</strong> You mentioned there that you obviously have this, but it sounded like you categorised it into two different variants. There was, I can&#8217;t remember the exact wording, but you said that there was two.</p>\n\n\n\n<p>[00:09:35] <strong>Chris Ferdinandi:</strong> So there&#8217;s technically three subtypes. The first is inattentive, which is what most folks think of as, historically as ADD, where you have trouble regulating your attention, but you don&#8217;t have the hyperactivity. There&#8217;s hyperactive or impulsive, where you tend to have bad impulse control and a lot of energy, but you&#8217;re not necessarily inattentive. You don&#8217;t have trouble regulating your attention, you just can&#8217;t control your impulses.</p>\n\n\n\n<p>And then there&#8217;s the most commonly diagnosed type, which is combined, where you have both. And that&#8217;s what, historically, was just called ADHD. The thing with the inattentive subtype, so hyperactive or impulsive by itself is relatively uncommon, the inattentive subtype is less commonly diagnosed, but I am increasingly of the belief that it&#8217;s not actually less common.</p>\n\n\n\n<p>I&#8217;m hearing of a lot of people who are diagnosed with that subtype as an adult. And one of the theories is that, because it doesn&#8217;t come with the hyperactivity as well, it&#8217;s harder to recognise in people and diagnose, especially when they&#8217;re children. Historically, it&#8217;s been described as more common in women, but I am also learning of a lot of adult males who are being diagnosed with the inattentive subtype.</p>\n\n\n\n<p>I have a theory that it&#8217;s just, because you don&#8217;t have that like hyperactivity that makes it like a little bit more obvious that you are not like everyone else, it&#8217;s potentially less commonly diagnosed. To the outside it can appear like the person is just lazy, or not trying hard enough, when really there&#8217;s a lot more going on under the hood other than that.</p>\n\n\n\n<p>[00:11:01] <strong>Nathan Wrigley:</strong> I want to keep going down this exploration route of what ADHD is, if that&#8217;s all right? And there&#8217;s a couple of questions around this. The first one is, is it possible to sort of have episodes of ADHD? And what I mean by that is, is this a constant partner in your life? Are you always in this state, or do you have periods of time where it backs away a little bit, and then comes on a little bit?</p>\n\n\n\n<p>[00:11:22] <strong>Chris Ferdinandi:</strong> It&#8217;s a great question. So the answer is, yes, it&#8217;s ever present, but the degree to which it manifests, or the ways in which it affects my life are variable. So I will have days, weeks, months, where I feel very on, very productive, because remember the issue is not that I don&#8217;t have enough attention, it&#8217;s that I have trouble regulating it.</p>\n\n\n\n<p>So there will be periods where my attention is highly regulated in directions that are professionally or personally beneficial. Really focused on a big coding project I have going on, or we&#8217;ve got some big project going around on the house and it&#8217;s all I can think about.</p>\n\n\n\n<p>There will be other periods of time where I feel like my brain is in a million different directions. Sometimes in the ADHD community, folks will describe this as like I have bees in my head, because it literally just feels like you&#8217;ve got like a swarm of stuff bouncing all over the place, like a busy beehive.</p>\n\n\n\n<p>Or I will find myself hyperfocused on a thing that&#8217;s not the thing that&#8217;s most important for me to be thinking about right now. Just as an example, let&#8217;s say you were really excited about buying like an RV or a caravan, and if you&#8217;re a neurotypical person, that might be a thing you think about and you&#8217;re downtime, and you do some research nights and weekends, and you&#8217;re really excited about it, right?</p>\n\n\n\n<p>But, me, as an ADHD person, I might spend the full eight hours of my working day just obsessing about this. And anytime I try to pivot to doing work, that&#8217;ll be the thing I keep coming back to. And I find myself Googling it, and watching YouTube videos, and digging into like caravan, van life, TikTok, and just not able to focus on the other things.</p>\n\n\n\n<p>And I use that example because that&#8217;s a real thing that happened to me a couple of years ago, where I had a project, and then you end up in this really bad position where now you&#8217;re rushing to get a thing done last minute, and you don&#8217;t have as much time as you would have, if you had just focused on what you were supposed to, I guess is maybe the right phrase here. But it&#8217;s one of those things where your body literally will not let you.</p>\n\n\n\n<p>The caveat here is I am also currently not on ADHD medication. I am actively looking into getting some specifically because of stuff like this, because it can be a real hindrance to getting the things done in your life that you need to get done.</p>\n\n\n\n<p>[00:13:28] <strong>Nathan Wrigley:</strong> Can I ask, when did you first have intuitions?</p>\n\n\n\n<p>[00:13:32] <strong>Chris Ferdinandi:</strong> Oh yeah, no, I was diagnosed as a kid. This was in the eighties when the only thing that they really had for treatment was Ritalin. And it was often over-prescribed because it was relatively new, and dosing was this mysterious dance. And they didn&#8217;t even really understand why it worked for folks with ADHD. My parents decided not to medicate me.</p>\n\n\n\n<p>At the time, the primary thing was just like, oh, this person&#8217;s really hyper. That was like the main thing, and there wasn&#8217;t as much of an understanding around a lot of the other ways in which it impacts your life. There was also a lot of, both weird stigma, and also denial that it existed, because a lot of times it was predominantly prescribed in boys. There was a lot of folks who were like, oh, they&#8217;re just throwing this at any boy who shows a little bit of energy, and that&#8217;s just how boys are and, you know, just all the like gender stereotype kind of stuff around it.</p>\n\n\n\n<p>So it&#8217;s only been in the last five or six years I started digging back into ADHD, and discovered that a lot of things I thought were just weird personal quirks of mine, like responding overly emotionally to things that probably weren&#8217;t that big of a deal, or not having any idea how long, how much time had passed. It wasn&#8217;t until very recently that I realised, oh, these are ADHD things too, this is not just me. But yeah, so I was diagnosed as a kid, but never really treated for it.</p>\n\n\n\n<p>[00:14:46] <strong>Nathan Wrigley:</strong> Okay. And it is a medical diagnosis, I&#8217;m guessing. It&#8217;s not something that you could ascribe to yourself.</p>\n\n\n\n<p>[00:14:51] <strong>Chris Ferdinandi:</strong> So yes and no. It is a medical diagnosis, and if you ever wanted to explore getting medication for it, it does require an actual diagnosis from a physician. In the United States it requires a psychiatrist, those are psychologists who can actually write medical prescriptions. I know in the UK the process is a little bit different.</p>\n\n\n\n<p>It&#8217;s a whole thing, but I have found from a lot of folks, because I know, I&#8217;ve heard from friends in your region of the world, that it can be kind of a lengthy process to get seen and get diagnosed. In the interim, there are self-assessments that you can do, and I actually have a link to those. If you head over to adhdftw.com/wp-tavern, I put together a whole bunch of resources around stuff we&#8217;re going to be talking about in this episode.</p>\n\n\n\n<p>And one of those is, do I have ADHD? It&#8217;s got a link to two self-assessments, one for people who identify as men, one for people who identify as women. The reason there are two different quizzes is because it often manifests differently in women, and the test for women accounts for that, and make some adjustments to the way it rates certain questions, just to get around that whole women are often underdiagnosed thing.</p>\n\n\n\n<p>The reason I mention this is, you can&#8217;t get medication with a self-diagnosis, but if you take the quiz and you learn that you might have ADHD, because it won&#8217;t say that you do, but it&#8217;s say that you might, right, strongly indicates that you might have it. That can at the very least give you some better understanding of who you are as a person.</p>\n\n\n\n<p>Like for me, learning all of these other things that I thought were just weird personality quirks were ADHD related, and then learning some tools and strategies that other folks with ADHD have implemented to work with them, made a huge difference for me, both in terms of my understanding of myself, my self-esteem, my ability to be productive and functional.</p>\n\n\n\n<p>So yeah, it&#8217;s one of those, I would never tell someone you don&#8217;t need a medical diagnosis, but I would say that, as a first step, completing a self-diagnosis exam is a great way to kick off this journey if you think you might have ADHD. I can at least point you in the right direction and get you some information about yourself that might be helpful.</p>\n\n\n\n<p>[00:17:01] <strong>Nathan Wrigley:</strong> This is a peculiar question, and if it doesn&#8217;t land, I apologise. If I find myself infected with Covid, it&#8217;s all bad. I see that as a bad thing. I had days, and days, and days, months, and years without Covid, I got Covid. A period of time where I&#8217;m feeling bad. Do you have a relationship with your ADHD where any of it is viewed as positive in your head? Are there bits of it that you think, I&#8217;m actually kind of grateful that this is in my life?</p>\n\n\n\n<p>Because, for everything that we&#8217;ve talked about thus far, it&#8217;s easy to dwell on, it&#8217;s all negative. But there are aspects of what you described where, I suppose if you&#8217;ve got the right framing in your head, you might be able to forgive yourself, and for periods of time at least anyway, think, oh, that worked well for me. And again, I&#8217;m sorry if that landed wrong, but I hope you understand the tenor of the question, yeah.</p>\n\n\n\n<p>[00:17:46] <strong>Chris Ferdinandi:</strong> This honestly almost feels like a softball question for me, Nathan. You&#8217;re setting up the reason I&#8217;m here. I am exceedingly ADHD positive. As I mentioned, my parents did not treat my ADHD as a kid, but I didn&#8217;t have a lot of that, oh, you&#8217;re so lazy, you just need to apply yourself more. Like I didn&#8217;t get a lot of that negative self internalisation that some folks with ADHD often have.</p>\n\n\n\n<p>My parents very much encouraged me to just follow my whims, and explore my creative side. And so I firmly believe that, while ADHD absolutely creates some interesting personal challenges, they&#8217;re not inherently worse personal challenges than someone neurotypical might have, they&#8217;re just different.</p>\n\n\n\n<p>Everybody has some things they&#8217;re really good at and some things that they absolutely suck at, and a whole bunch of stuff in between. And my set, as an ADHD person, just happens to be different than yours as a neurotypical person. And a lot of the challenges with having ADHD are not specifically related to the ADHD, but related to moving about in a world, in a work environment, that was designed around the preferences of neurotypical folks.</p>\n\n\n\n<p>[00:18:52] <strong>Nathan Wrigley:</strong> Oh, I see. Okay.</p>\n\n\n\n<p>[00:18:54] <strong>Chris Ferdinandi:</strong> So, for example, I&#8217;m drowning in ideas, I have more ideas than I could ever use in a lifetime. They just come falling out of my head. Some of them are terrible ideas, but I have more ideas than I can explore.</p>\n\n\n\n<p>One of the other aspects of the impulse control thing, right? So in certain contexts that can be a very bad thing, but folks with ADHD are also a lot more likely to take risks, not just in a negative way, but in a positive way. They&#8217;re a lot more likely to be entrepreneurial. They&#8217;re a lot more likely to pursue hard things because they don&#8217;t stop to think, oh, this could be really hard and it&#8217;s not going to work out for me. And what if this happens, and that happens, and that happens? They just go for it. Sometimes they fail, sometimes they don&#8217;t.</p>\n\n\n\n<p>The lack of impulse control also means that I am often, usually the most honest person on any team that I&#8217;m working on. And in certain contexts that can mean that I put my foot in my mouth, but it also means that my managers, and my clients, and the people that I work with also know I&#8217;m the person that they can come to when they want a genuine and honest reaction to something, and not just like a yes man, bs kind of, oh yeah, that sounds great kind of response.</p>\n\n\n\n<p>Actually, I wrote an article recently about the whole, if ADHD folks talk to neurotypical folks the way neurotypical folks sometimes talk about ADHD, and I&#8217;m not saying you did this Nathan, so please don&#8217;t take this personally. Like, we would say things like, oh, it&#8217;s so sad that you can&#8217;t just live in the moment, that you&#8217;re always like thinking about the future, and thinking about consequences for things.</p>\n\n\n\n<p>If you embrace it, there can be a real freeness that comes with ADHD. It absolutely can create challenges. And even if the world was structured around my preferences, and not neurotypical folks preferences, I still exist in a society with other humans, right? And like I do things that irritate the heck out of my partner and she&#8217;s neurotypical. But even if she wasn&#8217;t, I am certain some of my ADHD quirks would also irritate her. Because I have some students who are ADHD with ADHD partners, and their ADHDness sometimes gets on each other&#8217;s nerves too. So I&#8217;m not trying to say it&#8217;s all sunshine and roses, but every challenge that ADHD presents, there is a subsequent strength that you can tap into.</p>\n\n\n\n<p>[00:21:01] <strong>Nathan Wrigley:</strong> Yeah, I think on the website you describe it as superpowers, which we&#8217;ll get into in a minute. But the analogy that&#8217;s coming into my head, and this may be terrible, but this is what I&#8217;m thinking of, so I believe that I don&#8217;t have ADHD, my attention and my energy levels can kind of be regulated in the same way that, if I go to a, we call it a tap, I think you call it a faucet. I can regulate that, I can turn it whichever way I like, whereas it feels to me, maybe yours is kind of more like really full on, or maybe switched off, it&#8217;s less granular. That&#8217;s the way I&#8217;m imagining it in my head.</p>\n\n\n\n<p>[00:21:33] <strong>Chris Ferdinandi:</strong> That feels very accurate for me, yes. And the other thing too is like, so to belabour this analogy, if I turn on the tap and I don&#8217;t want to, it tends to be like a really old and corroded tap, you need to turn extra hard to get going, and it&#8217;ll start as just a little bit of a trickle, and you need to like really wrench it and then it turns into a torrent.</p>\n\n\n\n<p>I don&#8217;t want to make it sound like, if you have stuff to do when you don&#8217;t want to do it, you can never do it, it&#8217;s just it&#8217;s substantially harder. And most folks with ADHD who function have learned tips and tricks that they use to get themselves doing things that they&#8217;re not particularly interested in.</p>\n\n\n\n<p>[00:22:11] <strong>Nathan Wrigley:</strong> Well, I think that&#8217;s where we should go next. So you&#8217;ve obviously, throughout your life, you&#8217;ve encountered a variety of different problems, and perhaps it has been compounded by ADHD. And so the second part of this podcast, beginning now I guess, is to go through some of those. I can&#8217;t really ask questions around this because I don&#8217;t know what the things would be worth exploring.</p>\n\n\n\n<p>So what I&#8217;ll do is just say, tell us, just give us your wisdom, tell us some of the things that you&#8217;ve discovered over the years, and how they might fit into the work life of somebody that would be listening to this podcast. They&#8217;re probably at a desk, they&#8217;re probably on a computer, you know, they&#8217;re coding away, or they&#8217;re creating plugins, blocks, themes, those kind of things. And yeah, I&#8217;ll just unleash you and say, tell us what you&#8217;ve discovered.</p>\n\n\n\n<p>[00:22:50] <strong>Chris Ferdinandi:</strong> Yeah, so there&#8217;s a handful of things. The big thing with any sort of creative work, whether it&#8217;s coding, design, the arts of any sort is that, getting into a flow is really important. I think anybody who&#8217;s done deep coding work, or design work can recall that feeling, where you are really focused on the thing you&#8217;re doing and time seems to be zipping by, and you&#8217;re in a really productive state, you feel like all cylinders are hitting.</p>\n\n\n\n<p>For ADHD folks, that tends to manifest as our hyper focus, where we are extremely fixated on that one thing. Getting into it can either be really easy, if it&#8217;s a thing you&#8217;re very passionate about, to the point that you literally, you cannot help yourself, or it can be really challenging.</p>\n\n\n\n<p>Even if it&#8217;s something you&#8217;re interested in, sometimes your body just doesn&#8217;t want to cooperate. I think the game, or the end goal, if you&#8217;re someone who&#8217;s doing creative professional work as a person with ADHD, is to get into that hyper focus around meaningful work.</p>\n\n\n\n<p>And if you&#8217;re having a day where that just clicks, it&#8217;s awesome, but if you&#8217;re not, there are a few things that are acutely, well, there&#8217;s a few things you can do, but there&#8217;s also a few things that can really ruin that for you, even if you&#8217;re naturally in that state. For example, because ADHD brains have trouble regulating their attention, interruptions are much more costly and painful for us than they are for neurotypical folks.</p>\n\n\n\n<p>I think a lot of folks who have been in the flow before know that feeling of getting broken out of it, and how like frustrating they can feel, and how it can take a little bit to get back into it. Much worse for someone with ADHD. So like midday meetings, for example, open offices where someone can just randomly pop over to your desk. Those are really, really detrimental.</p>\n\n\n\n<p>I wrote an article over at ADHDftw/wptavern. But I wrote this article on what I call the temporal dead zone, which is this period where, you&#8217;ve just finished a task and you have a meeting that&#8217;s starting sometime in the next 30 to 60 minutes, a lot of ADHDers will just avoid starting any additional work before that meeting, because if they do and they get into a hyper focus, they&#8217;re going to get interrupted. And that&#8217;s either going to be really painful, or you&#8217;re going to forget entirely about the meeting, and you&#8217;re just going to not show up.</p>\n\n\n\n<p>And then the meeting ends, and then there&#8217;s this other lengthy period of you getting refocused into your work . And so like midday meetings can just completely ruin a day for someone with ADHD.</p>\n\n\n\n<p>So I like to structure my days where I have meeting days and completely blocked out, please don&#8217;t book my time, kind of days, because it&#8217;s absolutely destructive. I will pause for a second, Nathan, just in case you have questions because I will ramble without stopping.</p>\n\n\n\n<p>[00:25:32] <strong>Nathan Wrigley:</strong> Yeah, I do actually have a question there, and it doesn&#8217;t necessarily relate to that, but I do take the point that you&#8217;re making. You&#8217;re sort of portioning up your week a little bit so that you allow yourself to be, I don&#8217;t know, in a day where interruptions can happen, or in a day where you just, I cannot be interrupted and I know that that will work better for me.</p>\n\n\n\n<p>But there was something that you said there, which I just wrote down. I scribbled it down as you were saying it, you said, so you were talking about this 60 minute, or 30 minute window where you wouldn&#8217;t want to start something, and you said, because the interruption would be painful. And I wondered what you meant by that. And what I&#8217;m meaning is, I&#8217;m associating pain with an actual, physical harm. Does it manifest on that kind of level? Is it a almost like a pain, or is it just extreme discomfort? What did you mean?</p>\n\n\n\n<p>[00:26:13] <strong>Chris Ferdinandi:</strong> Yeah, it&#8217;s a cognitive pain that, I&#8217;m trying to think of a good analogy here. The best way I can describe it is, if you&#8217;ve ever felt like an intense longing for something, or someone that you couldn&#8217;t have, it feels a lot like that. If I&#8217;m deeply focused on a thing, and then you rip me away from that thing, my brain will remain focused on that thing, frustrated that it can&#8217;t do anything with that thing.</p>\n\n\n\n<p>Especially if you couple that with challenges regulating your emotions, it can even, in certain contexts, cause like irritability, or like being short with people when you don&#8217;t mean to. Yeah, so it can be a real challenge, and a lot of ADHD folks will kind of avoid putting themselves in that position, they know what&#8217;s going to happen, right? Like you&#8217;ll just start to ramp up into the work, and then you&#8217;ll get ripped away from it.</p>\n\n\n\n<p>[00:27:03] <strong>Nathan Wrigley:</strong> So it&#8217;s almost like you&#8217;ve been deprived of something that you are absolutely keen to get on with. So for me, a task given to me by anybody, I could put it down, pick it up, put it down, pick it up, I&#8217;d probably feel, on some level, a little bit frustrated if I was in the zone, as I describe it to myself.</p>\n\n\n\n<p>But this is a more intense feeling of longing, and then that longing gets broken, and so you feel deprived, and possibly a bit annoyed. Again, I&#8217;m not trying to put words in your mouth but, am I about in the right ballpark?</p>\n\n\n\n<p>[00:27:30] <strong>Chris Ferdinandi:</strong> Yeah, definitely.</p>\n\n\n\n<p>[00:27:31] <strong>Nathan Wrigley:</strong> Okay. Gosh, that&#8217;s fascinating. Okay, so we&#8217;ve talked about the portioning up of the week. Was there anything else that you wanted to cover?</p>\n\n\n\n<p>[00:27:38] <strong>Chris Ferdinandi:</strong> Yeah, so I talk about this concept of kind of following your ADHD flow, or working with your natural state a fair bit with some of the folks that I work with around this. And you&#8217;re going to have weeks, you&#8217;re going to have days where you&#8217;re a bit more like on than others.</p>\n\n\n\n<p>So you will have days where you&#8217;re just naturally, deeply focused and phenomenally productive. And then you&#8217;re going to have days where you&#8217;re not, getting yourself into the flow of work is a little bit harder than others.</p>\n\n\n\n<p>And I&#8217;ve had fellow ADHDers, and I&#8217;ve also been guilty of this myself, describe these days where you sit in front of the computer trying to will yourself to work, and then eight hours later you feel like you&#8217;ve gotten almost nothing done, but you&#8217;ve also been at a desk the entire time. And so it just feels like a complete waste of a day because you didn&#8217;t do any work work, you didn&#8217;t do any not work work, you did nothing, and it&#8217;s a really bad feeling.</p>\n\n\n\n<p>Depending on your life history, your experiences with ADHD up to this point, any other life trauma you have, it can even start to create this really like negative internal feelings of self for some people. You know, especially if you&#8217;re one of those folks that grew up undiagnosed and were just told that you&#8217;re lazy, and this shouldn&#8217;t be that hard, and see how easy that was, it can really make you feel terrible inside.</p>\n\n\n\n<p>And so one of the things I&#8217;ve learned is that trying to fight that is a path to failure. When you&#8217;re in that kind of mood, no amount of just staring at a screen is going to work for you. So there&#8217;s a few different things you can do that will help.</p>\n\n\n\n<p>One of them is, a lot of traditional productivity advice talks about picking your biggest task first, so you get it out of the way, or like eating the large frog first is how I&#8217;ve sometimes heard this described, which is disgusting analogy. It&#8217;s what I&#8217;ve heard. And because ADHD brains have a lot of inertia, right, getting you moving, the big task will just overwhelm you, you won&#8217;t get anything done.</p>\n\n\n\n<p>So what I often tell people is pick the smallest, easiest, most insignificant task first. Doesn&#8217;t even necessarily have to be work related, right? So it could be like, I have this phone call I&#8217;ve been putting off, it&#8217;s only going to take 15 minutes, just make it. Let me respond to some emails, to talk coding stuff for a second, right? There&#8217;s this thing I need to fix, it&#8217;s literally just one line of CSS. Let me go in and make that change, and push it, so that I&#8217;ve done something. That creates a spike of dopamine that gets your brain moving in the right direction. And the next task that you do, that can be a little bit bigger, or another small task, kind of furthers that. So that can help you.</p>\n\n\n\n<p>All of what ADHD management comes down to is really dopamine regulation, right? You could do things like consume some caffeine, coffee, tea, soda. If you have a prescription for ADHD medication, and you take it intermittently, that would probably be a good day to take your ADHD medication, because the whole point of ADHD medication is to increase dopamine production, or stop your brain from absorbing what it does make, so that more of it floats around in your head.</p>\n\n\n\n<p>One other thing that works really well for me personally is doing physical tasks. So exercise will spike your dopamine, and being outside in the sun will as well. So if you can exercise outdoors, you get the double whammy. I&#8217;ve decided in old age I&#8217;m going to start gardening. That&#8217;s become my midlife crisis, and for me that usually involves moving lots of heavy rocks around and ripping out weeds and doing stuff like that. So I get a two for one, which is great. And then my yard looks nice, so it&#8217;s a win, win, win. Or even just doing like rote, zen-like tasks around the house, like folding laundry, doing dishes, vacuuming. Anything where you turn your brain off for a little bit can be really, really, helpful.</p>\n\n\n\n<p>But the idea is you want to step away from the thing that you&#8217;re not able to do, because you&#8217;re not, staring at it for X number of hours isn&#8217;t going to get it done. You need to go do something completely different. It&#8217;s almost like turning your brain off and back on again, right? Like the old, like the computer thing. It&#8217;s just continuing to try to work through the pinwheel, isn&#8217;t going to do it for you.</p>\n\n\n\n<p>[00:31:27] <strong>Nathan Wrigley:</strong> A question following on from that is, if you are in an environment like I am, where I&#8217;m a freelancer, I&#8217;ve got real autonomy over my day, so should I wish to go and garden, that&#8217;s fine. I can do that and I can make it all up. But if I&#8217;m sitting in an environment where I have a boss, and I say to the boss, I just got to do something else for a bit. In a neurotypical world that&#8217;s, no, no, no, you are here, you arrive at nine o&#8217;clock, you punch in the card, and you are going at five, and in between those hours you&#8217;re there, that&#8217;s your desk and these are your tasks, now carry on.</p>\n\n\n\n<p>So I presume there&#8217;d have to be some relationship there. An explanation to the employer would be a good idea. I don&#8217;t know what I&#8217;m trying to get to there, but do you understand what I&#8217;m meaning?</p>\n\n\n\n<p>[00:32:10] <strong>Chris Ferdinandi:</strong> Absolutely, yeah. There&#8217;s a few different paths you can take here. So, work from home, remote work has been a huge boon for a lot of folks with ADHD and other neurodivergent kind of conditions, because it lets you work when, where, and how works best for you. Sometimes, I know employers have been really keen on spyware on computers and stuff, to track when you&#8217;re at your desk and that sort of thing.</p>\n\n\n\n<p>But setting that aside for a minute, there&#8217;s two paths you can take. One of them is you make your own accommodations and you ask for forgiveness, not permission. In certain employer contexts I have done that, and my feeling on that is that, if you&#8217;re getting the work done, or you&#8217;re taking accommodations for yourself that allow you to be more productive and function better as an employee, and you&#8217;re not messing up anybody else&#8217;s work output, I have no moral or ethical issue with that.</p>\n\n\n\n<p>For example, if taking 20 minutes away from your desk means that you can come back and be more productive throughout the day, that&#8217;s actually better than not doing that. The other option, one that I have also done very successfully at different employers, is to disclose that I have ADHD and ask for different accommodations at work.</p>\n\n\n\n<p>The UK has laws around this, the US has laws around this. In many countries, employers are allowed to, are required rather, to provide a reasonable, quote unquote, reasonable accommodations for, or I think in the UK they call it reasonable adjustments, for workers with disabilities or health conditions. In America this is guided by the Americans with Disabilities Act.</p>\n\n\n\n<p>So it&#8217;s helpful if you have a professional diagnosis. In some countries it may be required. In the US it&#8217;s actually not because we have medical disclosure laws that prohibit an employer from requiring an official doctor&#8217;s note to say, you have to do this. So you can ask for accommodations without the official diagnosis. That is the employer&#8217;s discretion if they&#8217;re reasonable, it&#8217;s a whole complicated system.</p>\n\n\n\n<p>But there are like a bunch of things you can ask for that potentially help you. For example, you could ask for a work from home, or partial work from home arrangement, so that you can avoid the distractions of an office. You could ask for a private, quiet space to work in, if you&#8217;re in an open office environment. You could ask for meeting free days, or asynchronous standups to avoid interrupting you mid hyper focus or midday.</p>\n\n\n\n<p>Some folks find that they don&#8217;t work best nine to five. Like for me, my peak performance happens between ten and two, and six and ten. And so I schedule my work around those buckets of productivity. And depending on how your employer is set up, you might be able to ask for irregular work hours.</p>\n\n\n\n<p>If there&#8217;s particular types of work you find interesting, you could ask to have more autonomy over the tasks that you choose to work on, or shorter meetings, or fewer meetings, or more frequent breaks. Again, over at a ADHD FTW, I have a whole bunch of information on asking for accommodations at work, including suggestions of things you could ask for, and stuff you can do if you don&#8217;t feel ready to do that.</p>\n\n\n\n<p>The one caveat here that I just, I really want to acknowledge, I am a cisgendered, heterosexual white man, and I feel like I have an immense amount of professional privilege that means, when I say to my employer, hey, I have ADHD, and it would be really helpful if. I don&#8217;t feel like I have a bunch of other stuff that puts me under scrutiny already from my employer.</p>\n\n\n\n<p>I have talked to friends and students who are in the LGBTQ community, or are in a minority, or are women, and they have told me that they feel less comfortable sometimes disclosing their ADHD at work. Because they already feel like they&#8217;re under more scrutiny from their employer, and they don&#8217;t want something else that causes the employer to look at their work with more scrutiny than the employer might their peers.</p>\n\n\n\n<p>So I just want to put that out there as like the, I understand the privilege of being able to just say, hey, I have this thing that makes it harder for me to work sometime, and I want to tell you about it, person who pays me to do work. There&#8217;s obviously a bit of a, depending on your work culture and your work environment, there can be a risk there.</p>\n\n\n\n<p>I generally recommend, if you&#8217;re going to disclose, like I&#8217;ve even seen some job applications that ask if you have a disability, and I recommend not disclosing that ahead of time. Let them interview you, let them determine if you would be a good fit first, and then tell them, and ask for accommodations. Because every work environment is going to be a little different, and the accommodations I need in one office environment are very different from the accommodations I might need in another, depending on the work culture there. I don&#8217;t think it benefits you to pre disclose that information.</p>\n\n\n\n<p>That said, I did once do that. I was in an interview where the interviewer asked me if I, when working on a big project, if I preferred to have multiple, throughout the day check-ins, or if I&#8217;d like to go off and do work for a few days, and then come back and like reconvene. And, Nathan, it probably won&#8217;t surprise you to learn that I favour the latter, because interruptions are very bad for me.</p>\n\n\n\n<p>In the context of saying that, I didn&#8217;t want to seem like I was a hermit who didn&#8217;t like talking to my coworkers. So I was like, I have ADHD and interruptions affect me badly. And the interviewer, she was like, oh, I have ADHD too, and so does our coworker Josh, and so does Mike, the guy who&#8217;s the manager for this role, we all have it, we all work that way, that&#8217;s great. And I got a job offer like three days later. So that time it worked out really well.</p>\n\n\n\n<p>So like a lot of this is trusting your gut, playing things by ear, assessing your personal needs and your work environment in their own context, because it&#8217;s one of those things too where ADHD symptoms are a bit of a spectrum. Not everyone has all of the symptoms, not everyone has all of the symptoms all the time. And so your individual ADHD experience, and needs, are almost certainly likely to be different from mine.</p>\n\n\n\n<p>[00:37:45] <strong>Nathan Wrigley:</strong> I think I&#8217;ve probably asked all of the different questions that I wanted to ask, but it&#8217;s been really fascinating just, first of all, learning about what it is because, as I said at the top, I really did have a great big void there. So I&#8217;ve got an inkling that I&#8217;ve a better understanding, so thank you for that. But also, during the second part, a much greater understanding of what might be remedial things that you can do to introduce productivity if you like, or enhancements to your life, should you have ADHD.</p>\n\n\n\n<p>Before we go, Chris, I wonder if you have a moment just to tell us a URL, I mean, I know you&#8217;ve mentioned a few so far already, and we&#8217;ll put those in the show notes. But, you know, if somebody wanted to contact you, I don&#8217;t know if you&#8217;re comfortable sharing email addresses, or Twitter handles, or whatever it might be. So over to you with that.</p>\n\n\n\n<p>[00:38:28] <strong>Chris Ferdinandi:</strong> Yeah, absolutely. So if you go to ADHDFTW.com/wptavern, with or without dashes, you can spell it like eight different ways, it&#8217;ll all get you there. I have put together a whole bunch of additional articles and resources that dig deeper into some of the stuff we talked about. I feel like we went pretty deep, but you can go so much deeper on some of this stuff. So I&#8217;ve got a whole bunch of additional resources for folks. If they want it, you can also find my contact information, my email address is chris@gomakethings.com, but you can find that and my social media handles over at the website as well.</p>\n\n\n\n<p>If you think you have ADHD, you do have ADHD, and you want to talk about that, or kind of explore some of the challenges, some of the things you feel are working really well for you, you just want to talk about it, I&#8217;m always happy to chat ADHD stuff with folks. So please do feel free to get in touch and reach out. And I also publish every weekday a short email with a tip, or trick, or idea that can help you unlock your ADHD superpowers. So you can sign up for that over at ADHDFTW.com as well.</p>\n\n\n\n<p>[00:39:29] <strong>Nathan Wrigley:</strong> Chris Ferdinandi, thank you so much for chatting to me about this really, genuinely interesting subject. I really appreciate it.</p>\n\n\n\n<p>[00:39:36] <strong>Chris Ferdinandi:</strong> Thanks for having me, Nathan. This was great.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://mastodon.social/@cferdinandi\">Chris Ferdinandi</a>.</p>\n\n\n\n<p>Chris, a web developer with ADHD, has navigated both the human resources and web development landscapes. He&#8217;s here to share his unique experiences and insights on how ADHD has shaped his career and daily life, as well as offer practical strategies for managing ADHD in the workplace and beyond.</p>\n\n\n\n<p>We talk about the world of ADHD, exploring the challenges and advantages it brings, especially in a world designed for neurotypical individuals. Chris talks about the abundance of ideas, risk-taking behaviour, and the lack of impulse control that can present both opportunities and obstacles. He candidly discusses how ADHD affects his ability to focus, regulate attention, and how it impacts emotions and impulse control.</p>\n\n\n\n<p>Chris refers to ADHD traits as superpowers, and embraces them while also acknowledging the real-world difficulties. He discusses how ADHD individuals often struggle with hyper-focus, and how interruptions can be particularly detrimental to their workflows. He suggests structuring workdays with blocked-off meeting times to maintain focus upon tasks which need doing in the timescales required.</p>\n\n\n\n<p>We also touch upon other workplace accommodations, the importance of understanding ADHD subtypes, and navigating disclosure in professional settings. Chris emphasises the strengths that come with ADHD, and offers practical tips like starting small tasks, trying to regulate dopamine, and taking breaks.</p>\n\n\n\n<p>Towards the end of the podcast, Chris invites listeners to engage with him and explore more resources on his website which is linked to in the show notes which you can find at <a href=\"https://wptavern.com/podcast\">https://wptavern.com/podcast</a>, where you’ll find all the episodes.</p>\n\n\n\n<p>If you&#8217;re curious about how ADHD can turn challenges into career strengths, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://adhdftw.com/wp-tavern/\">ADHD For The Win article mentioned in the podcast</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Aug 2024 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:23;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Gravatar: Level Up Your Profile: 3 Cool New Features for Your Link-in-Bio\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=2094\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"https://blog.gravatar.com/2024/08/28/level-up-your-profile-3-cool-new-features-for-your-link-in-bio/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2850:\"<p>We&#8217;ve got some exciting updates that&#8217;ll make your profile page pop. Get ready to showcase your personality like never before with these fresh features:</p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Make a Splash with Header Images</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/08/image-8.png\" alt=\"\" class=\"wp-image-2103\" />\n\n\n\n<p>First impressions matter, right? Now you can add a custom header image to your profile. Whether it&#8217;s a stunning landscape, your latest artwork, or a snapshot of your pet rock collection &#8211; let it reflect your vibe.</p>\n\n\n\n<p><strong>Where to find it:</strong> Head to your <a href=\"https://gravatar.com/profile\">Profile Editor</a>, click on &#8216;Design&#8217; and then &#8216;Header&#8217;. Click, upload, and boom – instant profile makeover!</p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Reorder Your Sections (Finally!)</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/08/image-1.png\" alt=\"\" class=\"wp-image-2100\" />\n\n\n\n<p>You asked, we listened! Now you&#8217;re the boss of your profile layout. Drag and drop sections to create the perfect flow. You can reorder Links and Verified Accounts, too. Your profile, your rules.</p>\n\n\n\n<p><strong>Where to find it:</strong> In the Profile Editor, click on &#8216;Design&#8217; and then &#8216;Layout&#8217;. Grab, drag, drop – it&#8217;s that easy. Your perfect profile layout is just a few clicks away.</p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mobile Wallet, There&#8217;s My Card!</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/08/image-7.png\" alt=\"\" class=\"wp-image-2101\" />\n\n\n\n<p>Last but not least, we&#8217;re bringing your Gravatar profile to the real world with Mobile Wallet Cards for both iOS and Android. These digital business cards are always with you, making it easy to share your profile with others. Networking events will never be the same.</p>\n\n\n\n<p><strong>Where to find it:</strong> View your profile while logged in. Click on the &#8216;Share profile&#8217; button and look for &#8216;Add to Apple/Google wallet&#8217;.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Off Your Gravatar Glow-Up!</h2>\n\n\n\n<p>Time to put these new features to work! </p>\n\n\n\n<p>This comes fresh off the heels of <a href=\"https://blog.gravatar.com/2024/07/31/better-links-simple-messaging-developer-tools-and-more/\">Better Links &amp; Simple Messaging</a>, and the current offer of <a href=\"https://blog.gravatar.com/2024/06/26/link-your-gravatar-profile-with-a-free-custom-domain/\">free .link custom domains</a>.</p>\n\n\n\n<p>Drop a link to your revamped Gravatar in the comments. Let&#8217;s see those snazzy headers, perfectly ordered sections, and slick wallet cards in action!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Aug 2024 13:58:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:24;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"Do The Woo Community: From WordPress to Drupal, Insights and Innovations with Malcolm Peralty\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=85349\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:91:\"https://dothewoo.io/from-wordpress-to-drupal-insights-and-innovations-with-malcolm-peralty/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:48754:\"Episode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Certainly! Here is the revised transcript with corrected misspellings, grammar, punctuation, and speaker formatting:</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><strong>Courtney:</strong><br />Hello everybody, and welcome to another Open Talk in Open Source. I am Courtney Robertson. Robert&#8217;s not able to be with me today, but I have a fantastic guest lined up for us. Today we&#8217;re going to talk with Malcolm Peralty. Malcolm, have I pronounced your last name correctly?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />You did great, yep.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Okay, fantastic. So a lot of the WordPress community knows Malcolm or has encountered working with Malcolm in various places, but these days Malcolm is in the Drupal community too. So we&#8217;re going to first start out with learning a little bit about your background and WordPress. Before we get onto that, can you tell us a little bit about your background with WordPress? I looked up your profile before when I was doing my homework to come up with some questions for you, and I saw that your WordPress profile is from 2005. So that tells me you&#8217;re not new to this space. Tell me a little more.</p>\n\n\n\n<p><strong>Malcolm:</strong><br />So I originally started with WordPress back with version 0.72, which is kind of the first mainstream release of WordPress. I was not too long out of college at that point. I was all excited about PHP development. I did not want to reinvent the wheel and develop my own CMS, so I thought, well, geez, I need something. I have to publish online. I have all these things that I want to get out. I was using Blogger at the time and writing the rest of the code for my website myself. So my blog was on Blogger, and the rest of my website was PHP. Then I pulled in WordPress and said, wow, geez, I could do my whole website with this. I ended up as a full-time blogger writing about WordPress back around WordPress 1.0 on bloggingpro.com, which was actually in the WordPress newsfeed at the time. I did some podcasts with Charles Stricklin, co-hosted on the WordPress podcast with Charles Stricklin back in the day, and have done multiple different podcasts with Jeff Chandler. I worked as a project manager for 10up, doing support and marketing for Gravity Forms. I&#8217;ve worked with Canberra Creative as well as a few other WordPress agencies or multi-CMS agencies. Yeah, I&#8217;ve done a little bit of everything in the WordPress community. I&#8217;ve been very, very, very fortunate. It&#8217;s been a long career. We&#8217;re coming up on 20 years or so, which just seems outrageous, but it&#8217;s been amazing.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Yeah. So WordPress 1.0, goodness! I found it around version 2.4, so I was a little early into this, but my profile wasn&#8217;t made for a couple of years after that. I have to ask, you said that you realized you could build your whole website with WordPress. Those of us that have been in this space for a long time know that originally WordPress was just there for blogging purposes. There were no pages, no sidebars, no widgets. Those were all fancy new features that came much later along. When you began using WordPress to build your entire website, was it still when it was intended to be just for blogging? Were you much of a hacker?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, so I think the other pages that I had were individual blog posts that I had listed on those pages. So my about page was a blog post about me that I just had on a specific page. So I had it in the navigation, and I think I did that for all the pages of content back then. So that&#8217;s how I built out my website with a blogging tool.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Hilarious. I remember those days, how to register sidebars and add widgets, and do things that it wasn&#8217;t really originally intended to do. It&#8217;s good to talk with people from that era of time. I should look up some of those old posts about WordPress from that era. Oh gosh, the screenshots.</p>\n\n\n\n<p><strong>Malcolm:</strong><br />They&#8217;re brutal.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Yep. Wayback Machine is there for all of us, absolutely. So you and I last crossed paths at the first-ever WordCamp Canada. I think it was our second time meeting up. We met up originally, was it Buffalo I think?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yep, that&#8217;s correct. Two years ago in Buffalo.</p>\n\n\n\n<p><strong>Courtney:</strong><br />So Canada was, I think, a huge success. It was a great camp. Can you tell folks a little bit more about your time at WordCamp Canada and also what you specifically were doing there?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />So I kind of dip my toe in and out of WordCamps from time to time. I find it a great way to reconnect, especially in this post-COVID era. It&#8217;s really nice to see some friendly faces that I know I share an interest with. And so when I heard about WordCamp Canada, I was all over that. One of the things that I kind of jokingly did was submit a topic of wanting to discuss working remotely for American companies in Canada. I&#8217;ve been able to do that for the majority of my career, so I thought, I&#8217;ll submit this. I highly doubt they&#8217;ll take it because a lot of WordCamps typically are more engineering-focused, how you can do cool things with WordPress, they have beginner tracks, but typically those are how to start with WordPress from almost a technical perspective. Some of these social topics or more career-focused topics usually get a thumbs down, so to speak.</p>\n\n\n\n<p>And I think WordCamp Canada was one of the first times I saw that there was a very heavy kind of social track related to accessibility, inclusivity, employment, and globalization. So all of those topics were really kind of focused on and highlighted. And so they said yes to my presentation. It was a really nice opportunity to share the experiences that I&#8217;ve had, and I hope that someone out there will look at international employment opportunities in a new way and stop limiting themselves because my career would be half of what it is if I hadn&#8217;t kind of pushed myself to deal with the ins and outs of working for American companies for the majority of my career.</p>\n\n\n\n<p><strong>Courtney:</strong><br />I actually had a chance to be in the audience for that talk, which was great. And I was looking at it from the lens of I&#8217;m an American with many Canadian coworkers, and I like to understand some of the unique things that they might be facing that I just might not be aware of. What are some of the challenges that they&#8217;re facing in their line of work? And then also we&#8217;re allowed to, at my place of employment at GoDaddy, we&#8217;re allowed to side hustle with other things. And so if I were to ever contract somebody that is working in Canada, what things should I be mindful of that they&#8217;re facing? So I think it was a great talk even for those that were not able to be present. But I expect that the videos for WordCamp Canada will have been uploaded to WordPress.tv. I believe they&#8217;re all in the queue right now and just awaiting the publishing of a few of them. So do feel free, folks, to go check that out on WordPress.tv, look for WordCamp Canada and Malcolm, and I&#8217;m sure you&#8217;ll find it. So you took work at Acquia, which is outside the WordPress community completely. First of all, many folks in this audience, we&#8217;re the Do the Woo network here, and that means that people are keyed into what&#8217;s going on specifically with WooCommerce, which is a subset of WordPress. Acquia is so not WordPress. Can you tell us what Acquia is known for and what led you to consider work outside of the WordPress bubble?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, so Acquia is the Drupal mothership in the same way that Automattic is for WordPress. Dries, the founder of Drupal, is the CTO of the company. So it&#8217;s a slightly different role than Matt Mullenweg has at Automattic. But the two companies have so many parallels. They&#8217;re very similar in so many ways. So if you know anything about Automattic, you kind of inherently know stuff about Acquia. It&#8217;s a product-focused company based around Drupal, and I never expected to work there. That was a strange coincidence. A lot of my career has been strange coincidences in terms of timing and kind of being bold enough to say yes to things that other people might say no to. So the company I was working for at the time had been acquired. I was their WordPress expert. I think the role was something like web strategist or something like that.</p>\n\n\n\n<p>And they had been acquired and the writing was kind of on the wall. They were integrating multiple companies. They weren&#8217;t going to need multiple web people to help them out. I was doing the math and said, I&#8217;m not going to take a risk on my career and wait and see if I&#8217;m the one that survives the Hunger Games. I was talking to Ian Gupta, who I knew from way back in the day, and he had, not recently, but I was interested in getting my Agile certification. He had done that. He was in my contact list on LinkedIn. So I reached out and said, how did you find that? Next thing I knew, he was like, yeah, I&#8217;m working for Acquia now as a technical account manager. Would you ever consider working for Acquia? And I was like, I had never, but I would be open to that discussion. Through the interviewing process, the whole way through, I was like, they&#8217;re not going to hire me. They&#8217;re not going to hire me. I&#8217;m a WordPress guy for the most part, they&#8217;re not going to hire me. And so when the offer came in to actually hire me, I was kind of like, uh-oh, what have I done? This</p>\n\n\n\n<p>is very different from anything that I had done before. And I was a little worried, a little concerned, but I mean, for those that have had the opportunity to work for Acquia and enjoyed their experience or some of the other large WordPress organizations, in a way, Acquia has that same kind of mentality, that same kind of mindset, and it has continued to be an amazing experience.</p>\n\n\n\n<p><strong>Courtney:</strong><br />That&#8217;s great. It&#8217;s really exciting to be able to hear that. So in your role of technical account manager, my understanding of WordPress versus Drupal is that early on, in the before times, before we had sidebars and pages, Drupal traditionally led the way with more of the robust enterprise level of websites. They had a lot of inroads with higher ed and large-scale corporations, and WordPress was originally seen as though it&#8217;s just that blogging platform even after it could handle a full CMS. Is that still true for Drupal today? And what can you tell me about maybe where Drupal is going these days? I know a little bit about the Starshot initiative. I&#8217;ve read a little bit on what&#8217;s going on with that one, but what kind of users are selecting Drupal, and who&#8217;s the primary audience? We know that WordPress can do all of it, and WordPress is for everybody that wants to be able to publish. But do we still find that Drupal is primarily handling these enterprise-scale kind of websites?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />For the most part, that is still the expected use case for Drupal. That is changing and transforming because there are only so many enterprise companies that exist, which I think speaks volumes to the difference in market share between the two CMSs. I think Drupal is at around 1% of the web, where WordPress is at 30-some-odd percent of the web and 50% of the CMS usage, and Drupal is at like 2% of CMS usage. So very different goals and focuses. I remember early on when I started using Drupal in some project management work, the joke was, oh, if you wanted some quick and easy blogging system, you kind of tacked on WordPress inside a Drupal install. And that was the way you gave that functionality to people who didn&#8217;t necessarily have the technical chops or the ability to deal with the learning curve of Drupal. In terms of a cultural perspective, from my experience within the Drupal community, there&#8217;s still this assumption that WordPress is inferior in some way.</p>\n\n\n\n<p>It&#8217;s not really good because there&#8217;s still a concern that the security isn&#8217;t quite there or the robustness in terms of translations and these kinds of custom field-related things don&#8217;t really exist within WordPress core, and so it&#8217;s just not as good. Then the second opinion that I see a lot of is that Drupal and WordPress are so different that they shouldn&#8217;t even be directly compared. Why even have that conversation? A coworker of mine likes to say Drupal is like a data relationship system with CMS functionality, and WordPress is a blogging system with CMS functionality, right? So he sees it from a completely different angle. I&#8217;ve showed him Advanced Custom Fields, I&#8217;ve shown him WE LOT, I&#8217;ve shown him some of the functionality that can be added to WordPress relatively easily to give a lot of those similar feelings and functions that they&#8217;re used to in Drupal.</p>\n\n\n\n<p>I&#8217;ve actually been internally spending a little bit of time at Acquia pointing out some WordPress-related things from time to time to let everyone know that most of their knowledge is several years out of date. They&#8217;re still thinking WordPress is WordPress 2.0; they have no idea what&#8217;s happened in the last 3, 5, 7 years in WordPress. So their opinions are really skewed based on that historical memory of what WordPress was. I&#8217;m trying to bring them up to date with what it actually is today, and that&#8217;s been a really fun project. You mentioned Starshot, which apparently they&#8217;re going to call Drupal CMS, which I think is kind of a lame name because Drupal is a CMS. So calling Starshot &#8220;Drupal CMS,&#8221; I don&#8217;t understand that, but I&#8217;m not the decision-maker there. But its entire focus is improving Drupal from a skilled site builder perspective, which reminds me so much of what WordPress has done with Gutenberg, and I think it is the perfect direction for Drupal to go.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Yeah, I was reading a little bit about it on Dries&#8217; website. I&#8217;m still a diehard RSS reader, and as I was reading through the direction of that, what the WordPress community may know of Drupal is that you can integrate Gutenberg into Drupal. You can have the Gutenberg experience in the equivalent of a post editor. Maybe what the Drupal community needs to know is that we are working on core fields. The table will be gathering at WordCamp US with Scott Clark at the helm on that one for the Core Fields API. Because of the data views that are going on inside of when you go to edit your theme, setting up the configuration that&#8217;s necessary there, it&#8217;s becoming apparent that we need that to the point where it was called out at WordCamp US last year during Matt&#8217;s Q&amp;A. Oh, that Drupal has this core fields area.</p>\n\n\n\n<p>So I think it&#8217;s pretty interesting though for a few reasons. Basically, it seemed to me like there were almost three flavors in Dries&#8217; post about how one could select what variety of Drupal they would like to experience. Can you elaborate a little bit more on that? And on this, which was actually put forward as the strategy plan? I don&#8217;t know that I&#8217;ve ever seen a strategy plan as it relates. We see our big picture goals for the year-end WordPress, but I don&#8217;t think we&#8217;ve seen a strategy plan fully published in the WordPress space. Can you tell us more about those areas a little bit?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah. So I think this whole thing with Starshot reminds me of the &#8220;learn JavaScript deeply&#8221; call that Matt made for WordPress. This is a call to everyone to say, look, we realize that the transition right now for CMSs is, how do we empower marketers and site builders to execute on their goals? They&#8217;re driving the decisions about the CMS, they&#8217;re driving the choices. It&#8217;s not the IT team. They&#8217;re managing the updates maybe, but they&#8217;re certainly not driving the decision of what CMS to use. And so how can we appeal to that audience? Even today, it requires a fair bit of technical understanding to install and run a Drupal site. There&#8217;s no five-minute install like in WordPress. It requires an understanding of Composer, it requires an understanding of YAML files. It is not simple, easy, or fun. Then when you get into the interface, it feels a little bit clunky.</p>\n\n\n\n<p>It doesn&#8217;t feel super modern. If you compare it to Webflow and WordPress and modern Squarespace and Wix, while they&#8217;re not necessarily aiming for the same businesses, they are in a way aiming for the same end user, which is the site builder, the person publishing the content online. So there&#8217;s a couple of different pieces there. One is this thing called recipes, which is really cool to me. The idea that you could, at any point in the process during the installation or later on, pick and choose what functionality you want. So let&#8217;s say you want a marketing website with a form system and maybe a cool download section on your website. Maybe you think of some other features that you want in there. You want user-generated content on your website. With recipes, you&#8217;ll be able to select those things, and it will not just install the plugins, which are called modules in Drupal, but it&#8217;ll also help with the configuration.</p>\n\n\n\n<p>Then once I have my site fully configured and ready to go, I can download that as a recipe and share it out. Recipes can be as small as passwords expire in 90 days, or they can be as big as here&#8217;s a full CMS system with all of these things pre-configured for you—all these modules pre-selected, the theme ready to go, user settings, additional fields, all this stuff just ready to go out of the box with this little special recipe file. You can then add additional recipe files on top of that and mix and match to your heart&#8217;s content to build up your perfect version of Drupal. I think that is such a really interesting way to go. I can imagine how something similar to that would be useful in the WordPress space, especially for those that are running multiple hundreds of sites, or maybe even for GoDaddy to come up with kind of like this is the GoDaddy install of WordPress.</p>\n\n\n\n<p>So it&#8217;s not just the plugins and themes, but it&#8217;s even maybe the configuration options because out of the box, we all know that WordPress has some configuration options that we, by default, on autopilot, go and change because we know that&#8217;s not really how we want our site to be, right? We don&#8217;t want the permalinks to be like S equals 243. We want pretty permalinks, so we change that. We want our assets to be uploaded probably to year and month folders, so we go and change that. How nice would it be to have a way to just have those all set by default through this recipe system? And so that&#8217;s one of the many things that&#8217;s coming with this Starshot experience.</p>\n\n\n\n<p><strong>Courtney:</strong><br />I really like that. I think that in the WordPress space for the DIY crowd, I would say what we have in the hosting space, coming from working at GoDaddy and knowing that my competitors are offering similar, is a lot of use of AI for the onboarding wizard experience. So you say, I want to open a pizza shop, I want to open a cafe, or I&#8217;m opening up maybe a fashion boutique or something like that. Based upon what you indicate you want, it will walk you through and create a basic five-page site. You need to change the content to be your own. It will give you some free stock images that you&#8217;re permitted to use, but ideally, you would swap those out for your own. It will help guide you towards selecting the appropriate color</p>\n\n\n\n<p>scheme, etc. You could default to say, here is the font choice for my brand, here is the whatever.</p>\n\n\n\n<p>I think about that at the DIY level, that&#8217;s pretty cool. But agencies tend to not want AI to get in their way at the spin-up phase. What I like about Starshot is that the agencies that are building the sites for customers have a means of selecting that. Perhaps it could be made more GUI or easier even for agencies, but I think the first step is to understand what the agencies need. I think Drupal tends to historically be primarily agency folks. Unless you&#8217;re a developer that just wants to learn Drupal, I don&#8217;t know too many hobbyists that go to Drupal and learn all of Drupal to get up and going, though I could be wrong—happy to be wrong about that. But yeah, it looks to be pretty interesting to see where that&#8217;s going. I really like tuning in to read Dries&#8217; blog posts, like I said, but I also really enjoy when I get a chance to see his equivalent of the state of the word, his annual address to the community.</p>\n\n\n\n<p>As well as, I really enjoyed the video that I saw where Matt had invited Dries and Mike Little, co-founder of WordPress, to Automattic&#8217;s Grand Meetup. So Automattic, as a company, has an annual grand meetup where they invite everybody together. I thought that interview or that time was actually quite unique. I really love to hear from what other open-source projects are doing and how we can benefit each other in the open-source space. Sure, we have competitors. I could say, yes, I&#8217;m at GoDaddy and I know what my competitors are doing, but also my friends work at those places. As a whole, it&#8217;s on us to care for the shared customers and community. Included in that are things like, oh yes, we do make Drupal hosting available to our customers. And in the process of that, I think about issues like what&#8217;s going on in PHP and the push as PHP continues—it&#8217;s under both of our projects, right?</p>\n\n\n\n<p>So as PHP continues to push forward with how quickly they&#8217;re iterating upon the language compared to historically in the past, well, our customers are all going to face the challenges and the struggles of that. Working at a hosting company, it&#8217;s on my mind. I might think about it from the WordPress lens first, but certainly, it applies across the board. What do the other things that we offer that are also very PHP-based deal with, and how do we address those needs too? So that leads into the next question or the next topic. There are some of the overlapping roles of open source in both of our ecosystems. I&#8217;ve met several folks in the Drupal space. Some of them I&#8217;ve actually got lined up coming in the near future. AmyJune Hineline has overlapped in both WordPress and Drupal.</p>\n\n\n\n<p>AmyJune is one of the mentors of mentors. There is a mentorship program in the Drupal space, and I have several friends that have been a part of that in their early web dev learning journey. It&#8217;s more about learning to use and implement Drupal, whereas in WordPress, our mentorship program is primarily more around getting up and running as a contributor if you would like to be a contributor. We have a mentorship program specific to contributors to all of the teams. We both have really big user bases across both WordPress and Drupal. What are some of the other interesting challenges that you&#8217;ve seen? What role does Acquia have in that? For instance, with the WordPress mentorship program, we see a lot of Automattic staff primarily facilitating and leading that. What&#8217;s Acquia doing to help foster contribution to Drupal? What&#8217;s Acquia doing, or what is Drupal as a project also doing related to any kind of challenges in the open-source space?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, I&#8217;ll be honest, I haven&#8217;t really dived much into this yet. Primarily at Acquia, our focus is on the products and services we provide. While Dries and others talk about open source and are the lead drummers of that ideal, I think, like many of the bigger WordPress companies, there&#8217;s a lot of kind of closed or proprietary things that are happening that&#8217;ll probably never be spun off and freely given to the communities as open-source versions. That isn&#8217;t to say that there are no contributions to open source, and actually, TAMs are recommended to provide time back to open-source projects or help resolve issues with different modules. In my opinion, the open-source community across the board has really taken a backseat to profitability over the last couple of years, especially as the number of subscription-based themes, plugins, and services for both continues to grow. There&#8217;s less of that tinker, hacker, freedom fighter mentality of the early days that both of these CMSs used to have.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Yeah, that makes sense. I do aspire to bring some of the learnings of what&#8217;s going on both in one project to the other. One of those that&#8217;s on my radar right now, I&#8217;m actively working on the contributor dashboards for the WordPress project and how folks are being recognized—I’ll say it that way; I don&#8217;t want to say tracked. It&#8217;s more about are we recognizing the various efforts? One of the things that I really responded to a lot about Drupal is that Drupal has a means of logging your contribution efforts. It&#8217;s a bit of a manual process at this time, whereas some of the tooling that we&#8217;re looking at for contributor dashboards in WordPress would be rather automated—getting activity on how many Slack messages one might be sending that are in public channels, specifying that, or GitHub activity. Whereas there are folks doing a lot of hidden labor like reading posts, somebody might scoff about that.</p>\n\n\n\n<p>But for those who want to have a deep historical knowledge about the project, the act of reading posts and researching—there&#8217;s no way to automate tracking that activity. So Drupal has a really interesting way of doing that. I&#8217;ve thought about bringing something akin to that. For those that do more of that hidden type of work, wherever it is never going to be practical to get activity metrics, anywhere that we could get activity metrics, let&#8217;s build an automation for that. But if it does not make sense to do activity metrics, some means of logging that time in a more manual process—I feel like the more that we can continue to recognize the value of contributors in open source, the better we are as stewards of various open-source projects. I think we can serve as examples to how open source should be for other projects probably yet to come.</p>\n\n\n\n<p>So I&#8217;ve been doing some deep thinking around that lately in my specific day-to-day work. I&#8217;m excited to see where that one goes. Looking ahead, what do you think the future for Drupal with Acquia leading some of the major initiatives will look like? In WordPress, we see Automattic generally leads the way with what we are doing with Gutenberg, with the community team as far as events go, and we&#8217;re grateful for that ability, but we also see that there is a need for more organizations to step up and step in to facilitate some of that. How do you see that shaking out with Acquia in particular as it relates to Drupal? Do you see the same tensions in the community perhaps about the direction of the project?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Very much so. Again, there are mirror images of each other in so many ways. It feels like right now, especially the Drupal community is taking pages out of the modern WordPress playbook. I will say that with WordPress, there isn&#8217;t the same kind of marketing team with Drupal that some of the closed-source hosted enterprise CMS systems have. So in some ways, expansion for Drupal will come from trying to entice more people to work on the project. I think that we have a very similar percentage of third-party companies working on it, but I think we&#8217;re struggling. I think, just like the WordPress community is starting to as well, where a lot of the contributors are—no offense—they&#8217;re getting a little older. I had someone once say to me, the biggest mistake that Drupal&#8217;s made was turning away from being a CMS option for the local mom-and-pop shop.</p>\n\n\n\n<p>Because once that happened, young developers had a hard time getting started with Drupal, and the project lost some important continuance of fresh, young, and new ideas. I&#8217;m seeing that as I&#8217;m participating more and more in this community, they&#8217;re trying to go, oh shoot, we kind of shot ourselves in the foot here about the future of Drupal. How do we fix that before the old guard all sail off into the distance, so to speak? Making it more innovative, reducing the friction in using the software, I think, will be a big part of that. One of the major changes that I have a lot of enterprise customers lament is how quick Drupal is versioning right now. It&#8217;s just constant new versions coming out. I think there was only a year and a half between the first version of Drupal 10 and the Drupal 11 release that came out, which is incredibly fast for the Drupal community.</p>\n\n\n\n<p>For those that don&#8217;t know, there are still a lot of sites running Drupal 7 and have been running it forever and would love to just run it forever. But the goal now is, how can we iterate on Drupal in a way that it can innovate while maintaining some of that backward compatibility so that we don&#8217;t break things, so that we can release more often, and have upgrades more often, and just make that a seamless part of using Drupal? Again, that reminds me a lot of what WordPress has done. It&#8217;s a lot of versions—I think three to four a year. I don&#8217;t think Drupal&#8217;s going to iterate that quickly, but that is the goal. Again, it reminds me so much of what WordPress is doing. Then from an Automattic versus Acquia perspective, I think it&#8217;s very similar. We try to point the direction that we see based on the clients that we have in hopes that we as a company are helping lead the project well.</p>\n\n\n\n<p>But there are still definitely a</p>\n\n\n\n<p>lot of different voices with different interests and focuses as we move forward. I think there are a lot of people out there that don&#8217;t see the value in Starshot, that don&#8217;t see the value in appealing to the experienced builder, who think that it should remain a very developer-centric CMS platform because that provides the comfort and security that they&#8217;re used to. But I think there&#8217;s a diminishing market for that kind of CMS, and I think that this new project or this new direction is such a breath of fresh air.</p>\n\n\n\n<p><strong>Courtney:</strong><br />I would agree there. That kind of reminds me a little bit about the needs of the users, not just from the contributor space, but also from the user space, how the needs of the users of projects are evolving. It used to be that we were just asking for pages in WordPress or sidebars back when I remember that. That&#8217;s how I learned PHP—registering a sidebar to stick a widget in the side, and I had to learn a lot about PHP. I didn&#8217;t really have any mentors or anyone to help me through that experience. Oh boy, was that a challenge, especially when there weren&#8217;t nearly as many materials online for teaching me this as there are these days. So one of the hot issues that I see right now across these are areas like accessibility, the need for improving accessibility. You mentioned the hot-button word of backward compatibility and where that stands. I know that Drupal has had some differences compared to WordPress in pushing updates when we have releases and the cadence of the releases. It&#8217;s funny that in WordPress, folks so much lament, why does it take so long to get whatever? And also lament, oh my goodness, you&#8217;re shipping so many releases in a year. Meanwhile, Drupal&#8217;s like, oh, it&#8217;s only a year and a half. We could do it. And that&#8217;s making waves in a year and a half. I don&#8217;t know enough about Drupal to know if in that year and a half they&#8217;re shipping many features in that change. I also don&#8217;t know which versions are or are not backward compatible. Where do you see that shaking out in the different communities?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, so the learning curve for Drupal is steep. I&#8217;ve mentioned that before, but one of the reasons for that is there are some externalities that both CMSs have. Drupal depends on CKEditor for its editing experience. So when CKEditor 4 went end of life, Drupal had to upgrade to CKEditor 5. When Composer upgrades, Drupal needs to update to the new version of Composer. There are some other projects within Drupal that also push that along. Then of course, we have the upgrades of PHP, the upgrades of MySQL. So there are all these externalities that have to be managed through this process. So it&#8217;s not wholly on the CMS to determine when these releases happen in some ways, right? Because we want to continue that secure, performant, and accessible tool. In terms of accessibility, I will say a lot of people in the Drupal community have this strong belief that Drupal is much more accessible than WordPress.</p>\n\n\n\n<p>Again, I think it really comes down to the company that&#8217;s developing. With the additional things that you add on top of it, like WordPress core on its own is very accessible, but you add a really crummy theme and some crummy plugins, and guess what? You can&#8217;t use it anymore. And that&#8217;s very similar to Drupal. There are agencies that are not as good at accessibility, and when they develop a theme for Drupal to publish a site online, it&#8217;s not accessible. Or when they create a module for Drupal to add some functionality and they don&#8217;t do it in an accessible way, guess what? The admin panel is no longer accessible. There&#8217;s been some complaints about CKEditor not being as accessible as some people would like in terms of the version that&#8217;s integrated with Drupal. So again, there are always these ebbs and flows, and it really depends on these third parties. So I really dislike the conversation of is WordPress accessible or is Drupal accessible? And if we take it down to the core, the answer for both is yes, but as soon as you change anything or add anything, then the answer might be no.</p>\n\n\n\n<p><strong>Courtney:</strong><br />And the answer for a logged-in user that is in the edit interface as opposed to the front-end website visitor also could be vastly different about that too. And that&#8217;s just even with core for both of them. Yeah, so it&#8217;s something that I think we all could benefit from learning about for sure. So let&#8217;s skip ahead to what advice do you have for others in the community? Those who have been longtime contributors and are considering branching out like you have. I know some WordPress people that are itching to look beyond the WordPress experience itself. I am quite happy here. I think there&#8217;s a lot of learning to do, and I love to get into shenanigans where I learn from other open-source projects, and I hope that we can share our knowledge together and benefit all of our communities through that. But I know some folks that are looking to different shores, we&#8217;ll say. What advice do you have for them and how could they start preparing if they&#8217;re interested in jumping ship to somewhere like Acquia? Or leaving the standard CMS space for other kinds of flavors of web dev?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, I will say hopefully through this discussion, anyone, no matter which open-source project you&#8217;re on, especially if it&#8217;s a PHP, MySQL-developed CMS, you can easily transition from one to the other. And there are some amazing opportunities there. I would highly recommend if you are a WordPress developer or you&#8217;re a Drupal developer and you&#8217;ve been in that space for a long period of time, take a short break and go check out what the other is doing. You might be able to contribute some important refinements due to your experience. You might be able to identify a path that your CMS choice went down only to find a dead end, and you could save countless hours of tinkering by dozens of people by bringing that up. You might see features or functions or ideas that you could bring back to the tool that you favor. So there&#8217;s a huge amount of opportunity there, and especially right now with all of the transitions and changes that have happened in WordPress over the last couple of years and the ones that are being queued up for Drupal over the next little while, this would be a great time to just kind of peek in and see what the other is doing and take some learnings from that.</p>\n\n\n\n<p>Because while both CMSs typically target different types of customers, so to speak, I think that there&#8217;s a lot to learn from each other. There&#8217;s a lot of opportunities for time savings, and there&#8217;s, I don&#8217;t know necessarily that it&#8217;ll become one homogenous CMS someday, but I think that there are advantages that each has that each should be looking to incorporate into their own right. And so we should be hoping to see those kinds of opportunities and transitions. I will say from someone who&#8217;s been in the WordPress space primarily for the last 20 years, going to a more niche CMS means that there&#8217;s a little bit less competition in a way. So your opportunity for contribution, in a way, is larger, right? Your potential impact is larger, and sometimes the salaries are higher. So explore those things, explore those opportunities, and push yourself to learn new things. I know that if and when I ever come back to the WordPress community and work in WordPress again, the things that I&#8217;ll have learned through this process will be so valuable in that effort. So no new knowledge is wasted.</p>\n\n\n\n<p><strong>Courtney:</strong><br />Absolutely. What kinds of things right now, in a more timely fashion, we&#8217;ve talked about our Drupal community and the WordPress community and the learnings between them—what kind of things in open source, whether they be new open-source projects, any kind of dependencies—you mentioned PHP, MySQL—being aware of what these things that we depend upon in our open-source projects are doing, or any other kinds of trends, things that are on your radar that are more news related?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Yeah, I love full-site editing in WordPress. I remember when the idea first came out, people were saying that at some point, maybe WordPress would only have one base theme and we would all just install different block and patterns packs or style packs. I still believe that could be a long-term direction for themes in WordPress. I think that the Experience Builder in Drupal is potentially trying to develop something similar. I know Webflow has really kind of focused in on the freedom of design in an interesting way. I think being able to easily implement an idea on the web will empower so many people, and I&#8217;m really excited about that. Personally, one of the things that&#8217;s impacted me the most at work is there&#8217;s an open-source tool called Rooney, which allows me to scan Drupal websites and get an understanding of what&#8217;s going on with them.</p>\n\n\n\n<p>I&#8217;ve been able to start writing my own policies and profiles, which allows me to take data that I think is valuable or interesting about the Drupal install and the server configuration and the traffic and the logs, and parse that out in valuable ways for my customers. I wish I had that back in the WordPress world because being able to type in a command in the command line and get a really nice HTML report that I can then tease little details out of has just been—oh my goodness, it&#8217;s the chef&#8217;s kiss of my job in a way. So I really love that and would love to see someone take a look at that and maybe generate something like that for WordPress before I go back to that space. If I do someday, that ability to analyze, to take in all of these various data sources and turn them into graphs and charts and stats in a way that is useful and actionable—it&#8217;s so empowering and I hope to continue to see those kinds of tools get more time and attention. I&#8217;m actually trying to push Acquia to really spend some money—basically some people time—and say, hey, look, we&#8217;re actually going to sponsor this project because it&#8217;s</p>\n\n\n\n<p>so important internally to our team that we want to make sure that it never goes away and that it continues to be developed, supported, and grown. So Rooney is my thing that I think is really cool from a technical perspective.</p>\n\n\n\n<p><strong>Courtney:</strong><br />I think I might need a link for that. Thank you so much for the past 40 minutes or so here that we&#8217;ve been together. Is there anybody else that you think we should have on the show?</p>\n\n\n\n<p><strong>Malcolm:</strong><br />I have two quick suggestions. Brent Schultz from Third and Grove—he worked with me at 10up. He has a deep knowledge of both WordPress and Drupal from an engineering perspective, and I think that would be super interesting. Being a VP of a large multi-CMS agency, he can provide information on the keyword &#8220;composable architecture,&#8221; being able to take a bunch of different tools and combine them and create them into these custom solutions. I think he would be amazing for that. Then my second one was—I asked my boss this question: if I&#8217;m asked who should go on the show, who should I mention? He said Ron Northcutt, head of Developer Relations at Appsmith, would be great. He had a deep interest in trying to bring more e-commerce functionality into Drupal, something that is often pushed off to third-party tools. I think the conversation about the difference between why did WordPress think it was okay to have WooCommerce, but Drupal thought that having any kind of commerce functionality was the wrong approach when Drupal was supposed to be focused on big business and enterprise. And WordPress was supposed to be the mom-and-pop blogger. So I think that conversation would be a lot of fun as well to be able to listen to.</p>\n\n\n\n<p><strong>Courtney:</strong><br />I think that would be fantastic for a Do the Woo show of all places. Absolutely, yes. And one little bit of a plug back—Bob did not ask me to share this, but there is a new show on Do the Woo that is specific for WordPress in the enterprise. That one might be really interesting also for some of the Drupal folks to take a listen to because it is a lot of the top-tier Fortune 50 type of websites, the enterprise agencies behind those, sharing about their experiences and what they need in the WordPress interface and also the WordPress community as it relates to serving their customers. So I&#8217;ll make sure I share a link back for that one with you. Thank you so much, Malcolm, for being with us today.</p>\n\n\n\n<p><strong>Malcolm:</strong><br />Thanks for having me.</p>\n</div>\n\n\n\n\n<p>In this episode of <strong><em>Open Talk on Open Source</em></strong>, host <strong>Courtney Robertson</strong> sits down with <strong>Malcolm Peralty, a seasoned expert in both the WordPress and Drupal communities</strong>. </p>\n\n\n\n<p>With nearly two decades of experience in the open-source space, Malcolm shares his journey from starting with WordPress in its early days to his current role at Acquia, the &#8220;mothership&#8221; of Drupal. </p>\n\n\n\n<p>The conversation dives deep into the evolution of both platforms, the challenges and opportunities in open source, and the exciting future of content management systems. </p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>Malcolm Peralty&#8217;s Journey</strong>: Malcolm has extensive experience in the WordPress community, having started with WordPress back in its early versions. His career spans various roles, including blogging, project management, and support for major WordPress products.</p>\n\n\n\n<p><strong>Transition to Drupal</strong>: Malcolm transitioned from the WordPress community to working with Drupal at Acquia, highlighting the parallels between the two platforms and the opportunities that come from exploring different open-source projects.</p>\n\n\n\n<p><strong>WordCamp Canada Experience</strong>: Malcolm discussed his experience presenting at WordCamp Canada, where he spoke on working remotely for American companies while based in Canada, and noted the growing focus on social topics in WordCamps.</p>\n\n\n\n<p><strong>Acquia and Drupal&#8217;s Focus</strong>: Acquia plays a similar role for Drupal as Automattic does for WordPress, with a focus on product development. Malcolm’s role at Acquia involves bridging the knowledge gap between the Drupal and WordPress communities.</p>\n\n\n\n<p><strong>Drupal&#8217;s Evolution and Starshot Initiative</strong>: The Starshot initiative, now referred to as Drupal CMS, is aimed at improving Drupal for site builders, akin to WordPress’s Gutenberg project. This initiative focuses on making Drupal more accessible and user-friendly, particularly for non-developers.</p>\n\n\n\n<p><strong>Comparison Between WordPress and Drupal</strong>: Malcolm highlighted the differences in perception and use cases between WordPress and Drupal, noting that while Drupal is seen as more robust for enterprise-level websites, there’s a growing recognition of WordPress&#8217;s capabilities beyond blogging.</p>\n\n\n\n<p><strong>Recipes in Drupal</strong>: A key feature in Drupal&#8217;s future is the introduction of &#8220;recipes,&#8221; which allow users to configure and share pre-built site configurations, offering flexibility and ease of use, especially for agencies.</p>\n\n\n\n<p><strong>Open Source and Mentorship</strong>: Both WordPress and Drupal have strong mentorship and community support programs, though their focuses differ. Malcolm pointed out the importance of cross-community learning and contribution.</p>\n\n\n\n<p><strong>Challenges in Open Source:</strong> Malcolm discussed the challenges facing open-source communities, including the shift from a hacker mentality to profitability, and the need to attract fresh contributors as the original contributors age.</p>\n\n\n\n<p><strong>Future Directions for Drupal</strong>: The Drupal community is looking to reduce friction in using the platform and make it more appealing to a broader audience, particularly as it relates to maintaining backward compatibility and frequent updates.</p>\n\n\n\n<p><strong>Advice for Community Members</strong>: Malcolm encourages developers and contributors to explore other open-source projects like Drupal to gain new perspectives and ideas that can be brought back to their original communities, enhancing both personal growth and community innovation.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Links</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://peralty.com/about-me/\"><strong>Peralty &#8211; About Me</strong></a></li>\n\n\n\n<li><a href=\"https://peralty.com/2024/04/05/one-year-at-acquia/\"><strong>One Year at Acquia</strong></a></li>\n\n\n\n<li><a href=\"https://www.acquia.com/about-us\"><strong>Acquia &#8211; About Us</strong></a></li>\n\n\n\n<li><a href=\"https://dri.es/drupal-cms-the-official-name-for-drupal-starshot\"><strong>Dries &#8211; Drupal CMS, the Official Name for Drupal Starshot</strong></a></li>\n\n\n\n<li><a href=\"https://dri.es/introducing-drupal-starshot-product-strategy\"><strong>Dries &#8211; Introducing Drupal Starshot Product Strategy</strong></a></li>\n\n\n\n<li><a href=\"https://profiles.wordpress.org/phoenixfireball/\"><strong>Malcolm Peralty&#8217;s WordPress Profile</strong></a></li>\n\n\n\n<li><a href=\"https://canada.wordcamp.org/2024/speaker/malcolm-peralty/\"><strong>WordCamp Canada 2024 Speaker Profile &#8211; Malcolm Peralty</strong></a></li>\n\n\n\n<li><a href=\"https://canada.wordcamp.org/2024/session/working-in-wordpress-with-american-companies/\"><strong>WordCamp Canada 2024 Session &#8211; Working in WordPress with American Companies</strong></a></li>\n</ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Aug 2024 09:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:25;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"WPTavern: Remote Code Execution Vulnerability Patched in WPML WordPress Plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=160485\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"https://wptavern.com/remote-code-execution-vulnerability-patched-in-wpml-wordpress-plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1842:\"<p>The popular WordPress Multilingual plugin, WPML, which is installed on over 1,000,000 websites, has patched a <a href=\"https://www.wordfence.com/blog/2024/08/1000000-wordpress-sites-protected-against-unique-remote-code-execution-vulnerability-in-wpml-wordpress-plugin/\">Remote Code Execution (RCE)</a> vulnerability (CVE-2024-6386) that researchers have classified as <strong>&#8220;Critical,&#8221; with a CVSS score of 9.9</strong>. Users are strongly advised to update their websites to the patched version, WPML 4.6.13.</p>\n\n\n\n<p>Security researcher <a href=\"https://sec.stealthcopter.com/\">Mat Rollings</a> (stealthcopter) discovered and reported the vulnerability through the Wordfence Bug Bounty program, earning a bounty of $1,639.</p>\n\n\n\n<p>Wordfence’s István Márton explained: “The WPML plugin for WordPress is vulnerable to Remote Code Execution in all versions up to, and including, 4.6.12 via Twig Server-Side Template Injection. This is due to missing input validation and sanitization on the render function. This makes it possible for authenticated attackers, with Contributor-level access and above, to execute code on the server.”</p>\n\n\n\n<p>Matt Rollings dubbed this vulnerability “a classic example of the dangers of improper input sanitization in templating engines” and has shared more technical details about this vulnerability on his <a href=\"https://sec.stealthcopter.com/wpml-rce-via-twig-ssti/\">blog</a>.&nbsp;</p>\n\n\n\n<p>In the past eight days, researchers have earned $21,037 as bounties for reporting three critical plugin vulnerabilities: <a href=\"https://wptavern.com/critical-vulnerability-patched-in-givewp-plugin\">GiveWP</a>, <a href=\"https://wptavern.com/record-bounty-awarded-as-critical-privilege-escalation-vulnerability-patched-in-litespeed-cache-plugin\">LiteSpeed Cache</a>, and WPML.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Aug 2024 20:05:02 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:26;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"WPTavern: WordCamp Europe 2025 Seeks Organizers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=160466\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://wptavern.com/wordcamp-europe-2025-seeks-organizers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2652:\"<p><a href=\"https://europe.wordcamp.org/2025/\">WordCamp Europe 2025</a>, scheduled to take place from June 5 &#8211; 7, 2025, in Basel, Switzerland is <a href=\"https://europe.wordcamp.org/2025/call-for-organisers/\">looking for organizers</a> to make this flagship event a grand success. The planning phase of this event will start in September 2024. </p>\n\n\n\n<p>Organizers will be involved in weekly or bi-weekly meetings leading up to the event and will <a href=\"https://europe.wordcamp.org/2025/call-for-organisers/teams/\">work in teams</a> including Budget, Community, Content, and Design. </p>\n\n\n\n<p>The WordCamp Europe 2024 in Torino, Italy received prestigious <a href=\"https://europe.wordcamp.org/2024/wordcamp-europe-receives-patronage-from-the-european-parliament/\">patronage from the European Parliament</a>, granted by Roberta Metsola, President of the European Parliament. The event emphasized accessibility and inclusivity and was attended by 2,584 attendees from over 70 countries. The 2023 and 2022 events were heavily criticized by the community for <a href=\"https://europe.wordcamp.org/2022/diversity-at-wceu/\">lack of diversity</a> in speaker lineups and organizing teams but the 2024 version more than made up for it. </p>\n\n\n\n<p>WordCamp Europe 2025 looks to be on the right track when it comes to accessibility and sustainability. The <a href=\"https://europe.wordcamp.org/2025/venue/\">venue Messe and Congress Center Basel</a> are fully accessible for people with mobility challenges and prioritize environmental sustainability. However, the event coincides with Eid ul-Adha, a major Muslim holiday.</p>\n\n\n\n<p>The organizers have assured that: &#8220;While we cannot change the dates, the organizing team is committed to making WCEU 2025 more inclusive of attendees who are celebrating Eid ul-Adha. To do this, we will consult with the Diversity, Equity, Inclusion, and Belonging (DEIB) Working Group and attendees of the Muslim community to find initiatives that support them to feel welcome at our event during those dates.&#8221;</p>\n\n\n\n<p><strong>The last date for applying is August 31, 2024, at 23:59 CEST.</strong> While it is recommended that applicants be based within European time zones due to meeting schedules, any WordPress enthusiast from around the globe can apply. </p>\n\n\n\n<p>Though all WordCamp communications will be in English, knowledge of French or German is essential to apply for the local team. </p>\n\n\n\n<p>Those interested in hosting WordCamp Europe 2026 are encouraged to apply for the 2025 organizing team to gain valuable experience and insight into event logistics and organizational requirements.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Aug 2024 18:36:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:27;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"Do The Woo Community: Page Builders and WooCommerce with Anthony Tran\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=85351\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://dothewoo.io/page-builders-and-woocommerce-with-anthony-tran/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:43242:\"<div class=\"wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9acf640b7ba38a84a982fc35d618387f\">This show is sponsored by&#8230;</p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-9 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained\">\n<img width=\"525\" height=\"525\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2024/03/Airwallex.jpg?resize=525%2C525&ssl=1\" alt=\"Airwallex\" class=\"wp-image-80258\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-10\"><strong><a href=\"https://www.airwallex.com/integrations/woocommerce?utm_source=701Nn000009vJ0mIAE\">Airwallex</a></strong>: With <strong>Airwallex</strong> merchants are no longer forced to convert their foreign incoming payments into their home market currencies and they can use the funds to pay suppliers internationally.</p>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-11 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained\">\n<img width=\"500\" height=\"500\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2024/02/Omnisend-square.jpg?resize=500%2C500&ssl=1\" alt=\"\" class=\"wp-image-78802\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-12\"><strong><a href=\"https://your.omnisend.com/onlywoo_dothewoo\">Omnisend</a></strong>: Whether it&#8217;s for integration into your Woo product, or building sites for clients, <strong>Omnisend</strong> is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.</p>\n</div>\n</div>\n</div>\n</div>\n\n\n\nEpisode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Emma:<br />Welcome, everybody, to another exciting episode of <em>Do the Woo Biz Chat</em>, where we dive deep into the world of WooCommerce and everything that powers successful e-commerce businesses. We are, again, your hosts, Emma Young and Adam Weeks, and we are thrilled to have you here with us today. Hopefully, we can explore some exciting new trends, tips, tools, and anything to help elevate your site to new heights.</p>\n\n\n\n<p>Adam:<br />Thank you, thank you, thank you, Ms. Emma. Yes, that&#8217;s right. We are joined by Anthony Tran today. He&#8217;s the Marketing Director of Beaver Builder, one of the leading page builders in the WordPress ecosystem. He&#8217;s here to share his expertise on how page builders can revolutionize your WooCommerce site and enhance your customer experience. Anthony, welcome. We are so glad to have you here. We’ve met a few times, and it&#8217;s my pleasure to welcome you onto the show.</p>\n\n\n\n<p>Anthony:<br />Hey everyone, thanks for having me on the show.</p>\n\n\n\n<p>Adam:<br />It&#8217;s good to have you. Anthony, would you mind just sharing with us a little bit about your background, how long you&#8217;ve been at Beaver Builder, and what Beaver Builder is for those who may not know?</p>\n\n\n\n<p>Anthony:<br />Yeah, I&#8217;d be happy to. So I started my entrepreneurship journey in 2013. I left my corporate job and started a podcast. I was podcasting about digital marketing, and it evolved into creating my own WordPress web design agency. My wife and I were building websites using Beaver Builder in 2014, and that’s how we learned about it. After a couple of years doing the agency work, Beaver Builder was looking for a Marketing Director, and I thought, “Wow, this would be such an awesome opportunity with my marketing background using Beaver Builder.” I joined the team, I think, in 2019. So I&#8217;ve been with them for about five years, and it&#8217;s been a lot of fun. I’m happy to be here and happy to dive into WordPress, Beaver Builder, or wherever you want to take us.</p>\n\n\n\n<p>Emma:<br />That is the ultimate customer success story! You used it for a web agency, and now you&#8217;re the Director of Marketing. That&#8217;s awesome. Do you happen to know, by any chance, where the name Beaver Builder came from?</p>\n\n\n\n<p>Anthony:<br />Yeah, there’s a cool story behind it. Robbie has shared this on a mini-podcast, but basically, when they first created the business, it was called Fastline Page Builder. Not a great name, not great branding, but their agency was Fastline LLC, Fastline Media—sorry, Fastline Media. After their initial launch, it didn’t really take off at first. They had some customers who used it and liked the product, but they said, “Hey, maybe you can work on the brand name.” So Robbie and the guys had to brainstorm. They thought, “Let’s figure out what kind of animal builds something.” I think they came up with some really wacky names at first, like “Oh, spiders create webs,” and “Bees make hives.” One day, Robbie came into the office and said, “What do you think about Beaver Builder?” They all kind of chuckled about it; it was kind of goofy. Then they slept on it and thought, “I like it. It’s got a fun ring to it; it’s fun. It kind of has our personality, and we think it’d be fun. Let’s see what happens.” And of course, the name stuck, and it became what it is today.</p>\n\n\n\n<p>Adam:<br />Fantastic. It is memorable. I was at CloudFest in Germany, and we were talking to Robbie. I introduced him to the guy who started Groundhogg, and I was like, “We’ve got groundhogs and beaver builders. WordPress is full of quirky animals.” I wasn’t sure where we could go with that, but it didn’t go anywhere other than it being memorable. So, well done to Robbie for something that sticks in your brain. So, WooCommerce and page builders—what I wanted to pull out of this episode is this idea about where these two intersect, and I’m kind of curious about your take. How does someone know if a page builder is right for them or if it’s not for them if they’re starting a store? What’s your general sense? We’ll kind of start from a high level and then work our way down. From a high level, why would someone want a page builder, Beaver Builder being one of them, but there are a number of them out there. There’s Divi, and these different page builders. Why would someone want to use a page builder?</p>\n\n\n\n<p>Anthony:<br />Well, from a high level, page builders are great because if you’re looking to create a website and you maybe don’t know how to code, you’re not a developer, or you just don’t want to code, and you want to be able to easily drag and drop layouts on the front end of your WordPress website, then a page builder is perfect for you. I don’t know if you all remember back in 2013 how building WordPress websites was like—you would pick a theme, and you would get stuck with this certain layout. You could change the colors and fonts a little bit, and every time you adjusted something, you had to refresh your screen, open it up on the front end, and see what it looked like. Well, with page builders, it’s nice because you see everything, and it’s very intuitive, just drag and drop. So from a high level, I think page builders are great for anyone who wants to be able to build custom websites and have a lot of flexibility to do so.</p>\n\n\n\n<p>And as far as from a WooCommerce perspective, I think it works great. It’s just a perfect pairing, especially with Beaver Builder because WooCommerce out of the box is just a great solution for anyone who wants to create an e-commerce website with WordPress. Out of the box, you can have your shop, your cart, your checkout page, your product pages—those are all going to work out of the box. But what Beaver Builder and other page builders do is take it to the next level, where you can create custom layouts for your shop, custom layouts for your product page, your checkout page, your cart page. So all those shopping cart experiences can now be customized to match your brand and be consistent throughout your entire website. So that’s why I really like page builders with WooCommerce.</p>\n\n\n\n<p>Adam:<br />Nice. Excellent answer. Thank you.</p>\n\n\n\n<p>Emma:<br />It was really good. It was like all the questions that I wanted to ask as a follow-up were answered already. He’s good. I can see your podcast experience background. Maybe you can go into another thing, like an additional plugin that can help enhance all of these Beaver Builder features?</p>\n\n\n\n<p>Anthony:<br />Well, thank you for leading with that question or the follow-up question, because Beaver Themer is an add-on product that we have that actually allows you to create all those custom layouts with WooCommerce and Beaver Builder. The good news is—and I was actually going to tell you this later in the podcast—we are going to be including Beaver Themer in all of our pricing packages soon. So now people can get the power of Beaver Builder, Beaver Themer, and if they want to create WooCommerce websites, it’s all going to be in a nice package for you. You can use it and be able to create it. We also have a free video tutorial course on how to create e-commerce websites using all of our products with WooCommerce.</p>\n\n\n\n<p>Adam:<br />Nice. When you said &#8220;The Power of Beaver Builder,&#8221; there was like a He-Man, &#8220;The Power of Beaver Builder.&#8221;</p>\n\n\n\n<p>Anthony:<br />Well, Brent, our design lead, always likes to create these themed beavers, especially during Halloween. So I might have to give him that idea, say, “Hey, maybe this year we could do like a Thor Beaver.”</p>\n\n\n\n<p>Adam:<br />Yes, there you go.</p>\n\n\n\n<p>Anthony:<br />We’re even trying to get him to do a Batman Beaver, but he hasn’t gotten around to that yet.</p>\n\n\n\n<p>Adam:<br />Batman… a lot of alliteration going on there. Batman, Beaver Builder. Oh, very cool. Alright, so from a high level, there’s the customization that a page builder can bring you. What challenges might someone face—and this may be if you have any case studies or people that you’re thinking of—what type of challenges can someone run into as they’re building out their e-commerce site using Beaver Builder and WooCommerce? Are there things that you’ve seen, like, “Hey, these are the things you need to avoid,” or “You’re using Beaver Builder wrong”? Anything that you’ve seen that might be some of the challenges?</p>\n\n\n\n<p>Anthony:<br />Well, I think when anyone is using any kind of new tool or software, there’s always going to be some kind of learning curve. But I think what people can find confidence in using WooCommerce and Beaver Builder is that both of those products have been around for a very long time. Beaver Builder’s been around for over 10 years, so the product is very stable, very mature, and it’s not going to go anywhere. The same thing with WooCommerce. WooCommerce has been around since, I mean, probably since WordPress started back in 2009 or so. They’re very reliable. The good news is if you do have any questions, there are so many video tutorials, so many courses, so many YouTube videos about both of these products that you’re going to be able to find any answer to any question you might have. Yeah, there’s a learning curve, and you might run into some roadblocks, but you can simply Google</p>\n\n\n\n<p>and find the answer to whatever roadblock you have while you’re creating your e-commerce site.</p>\n\n\n\n<p>Emma:<br />Do you think there’s ever a case—or maybe you’ve seen an example—where a page builder was maybe not the right choice? Is there ever a situation like that?</p>\n\n\n\n<p>Anthony:<br />Yeah, I think if someone’s looking to create a basic online store and they already have a WordPress theme that they just really love and want to use, then that might be a good fit for them. They might say, “Hey, I already have a theme I like, or I have an existing site, and I just want to be able to plug in an e-commerce platform to add some products.” Then that’s perfect for them. They can install WooCommerce, use the default styles and settings, and they’re off and running with creating their e-commerce site. They don’t have to start over with a new page builder or a new website. So if they already have a preexisting site, or they just want to build something very simple, or they want to use a very specific theme, then maybe a page builder is not the right fit for them.</p>\n\n\n\n<p>Adam:<br />Got it. Sometimes when you run into the hardcore WordPress person who wrote the code themselves, I have seen this thing where page builders get a bad reputation, like “You don’t want to use a page builder.” What is the source of that angst that you may have seen out there?</p>\n\n\n\n<p>Anthony:<br />Well, just seeing how WordPress has evolved over the years, I think, like you said, some of those hardcore WordPress users may have been the people who were there from the very beginning and liked to hand-code WordPress themes and their websites. So maybe they feel like, “Hey, a page builder kind of takes away the fun of hand-coding things the way they’re used to.” So they might not have completely adopted the idea of a page builder, but I think if they’re open to exploring it, they’ll find that, man, it really speeds up their development time—the time it takes to build websites—and they still have the flexibility to add code if they want to. So that’s one of the nice things about Beaver Builder. It’s pretty much a no-code type of product, but it does allow you to custom code, add your own HTML, CSS, JavaScript, things like that.</p>\n\n\n\n<p>So you can do customization if you like to, but if you want to use a product out of the box without coding, you can. The other thing I will say is that there’s a lot of misconception when it comes to using page builders. People say, “Oh, it impacts speed or performance.” But there have been so many case studies that have been written online about people doing performance speed tests with page builders, including Beaver Builder, that have proven that page builders are actually very fast and are not the main cause of slow performance. When building a WordPress website, there are just so many factors that could impact speed, like slow web hosting services, if someone installs too many plugins, if people upload image files that are too large and haven’t been compressed, or if they’re not using other speed technology like caching tools and CDNs. I mean, there are so many other factors when it comes to speed and performance that I think people are being narrow-minded if they’re thinking that it’s just a page builder that’s slowing down their website.</p>\n\n\n\n<p>Emma:<br />Have you found that some of those hardcore WordPress users who like to do everything themselves from coding everything start to see the beauty of a page builder? And what was it, maybe, that ended up changing their minds?</p>\n\n\n\n<p>Anthony:<br />Yeah, I mean, we get testimonials and feedback reviews all the time from people who say the exact same thing—you know, they had that aha moment where they said, “I have been a diehard non-page builder person for many years. I’ve been hand-coding everything myself, and I’ve finally tried out Beaver Builder or other page builders, and wow, I’m blown away. This is amazing. I’ll never go back to hand-coding everything myself.” And that’s just a fun turnaround story that we love to hear because I don’t think people have to necessarily choose one way or the other. They can actually have a hybrid of both. You can still use page builders and can still custom code on page builders. So I don’t think people have to plant their flag and say, “I only choose one side or the other.”</p>\n\n\n\n<p>Adam:<br />I love how you go through testimonials and get to know your customers. Beaver Builder has an incredible community. You have a very active Slack, with a lot of people in there talking about Beaver Builder. I’m curious, is there anyone who stands out who used Beaver Builder in a surprising way? There’s this idea I have that you make a tool, and someone uses your tool in a way that the creator wasn’t expecting or beyond the general idea. Has anybody surprised you, like “Wow, you made that with Beaver Builder”? Anything that stands out?</p>\n\n\n\n<p>Anthony:<br />Wow, there have been so many great websites and examples to choose from. It’s kind of hard to pick, but what recently surprised me was that there have been a lot of college websites created using Beaver Builder—really very recognized institutions. If you Google &#8220;College Beaver Builder College Websites,&#8221; we wrote a blog post about, I think it was, 13 colleges that created their websites using Beaver Builder. I’m just going to name off a few examples, like Harvard, MIT, Berkeley, USC, University of Florida, UC— I mean, the list goes on. These are all really prominent schools. The nice thing is these colleges are actually teaching these students how to build websites using Beaver Builder. And I’ll give another example that I was recently a part of, which was 48in48—I’m not sure if you guys have heard of that.</p>\n\n\n\n<p>It’s a nonprofit organization that helps build websites for organizations that need websites. Basically, they ask for volunteers to build 48 free websites for organizations that need them, and they build them in 48 hours or less, and they’re all using Beaver Builder to create these websites. I got to be part of the judging panel to select the top three. It’s just fun. It’s just some recognition. But I was amazed to see some of these websites that are created—I mean, full five to ten-page websites for these organizations. And I was very impressed by the quality of work that was done. So it was cool just to see people using Beaver Builder in the real world.</p>\n\n\n\n<p>Emma:<br />That is so cool. I’m Googling 48in48 right now, and it makes me want to try it because I’ve just been trying to do a WooCommerce site on the side a couple of hours here and there. Now I’m like, “Alright, I’m going to go home—I’m at home—after this call. I’m going to go get Beaver Builder, sign up for it, and make 48 versions of it.” This is the coolest thing. I got goosebumps when you were telling me about this. This is really cool; it should get more attention. I like this.</p>\n\n\n\n<p>Anthony:<br />Yeah, we’re definitely trying to spread the word too. It’s just a great cause, and they’re always looking for volunteers. So if you want to help build websites or have any marketing skills that you want to volunteer, they’d be willing to have you help them. They always host this. I think every quarter, there’s a new event, so it’s really cool.</p>\n\n\n\n<p>Emma:<br />I just want to quickly circle back to the college websites. I’m also looking at that blog post right now that shows all of the images of it. So would you say—is there a niche or some type of topic that most Beaver Builder users tend to use it for, or does it kind of cover all different types of sites?</p>\n\n\n\n<p>Anthony:<br />We’ve seen it all. We’ve seen it all. I mean, obviously we’ve seen e-commerce sites with WooCommerce. We have college websites; we have blogs. I think Robbie even said there was a NASA website that was using Beaver Builder. I mean, there are just some really cool examples of websites. People build directory websites, membership sites. What else is there? Yeah, I’ve definitely seen a variety, even just simple landing pages. There are so many use cases, and it’s really neat to see a lot of people that use it. I mean, there have been over a million websites built with Beaver Builder, so there’s probably everything you can imagine that’s been built with Beaver Builder.</p>\n\n\n\n<p>Adam:<br />That’s amazing. A million! There are a number of brands in WordPress that have a following, and I would say Beaver Builder is one of them. Sometimes there’s this tongue-in-cheek idea of your company needing fans and raving fans and how to get them. I would say that Beaver Builder actually does have fans, and it is exciting to see that. And I think your commitment to some of these projects where, “Hey, we’re going to give back; we’re going to do this 48in48,” things like that are spectacular. Alright, shifting gears a little bit, because Bob keeps bugging Emma and me that we’ve got to get our numbers up. SEO for this podcast—Bob keeps bugging us, so I’ve got to use the word AI a few more times, apparently. I’m kidding; Bob doesn’t say that. But that is one of the transformational things of technology in this industry. Nothing is going to be left untouched by AI in some way. I’m curious if Beaver Builder has any plans if anything’s happening in that area. Yeah. What’s your take on page builders and how page builders will relate to AI now and going forward?</p>\n\n\n\n<p>Anthony:<br />Yes,</p>\n\n\n\n<p>AI is definitely moving very fast, I will say. And it’s exciting. It’s like the internet before the internet became what it is today, and I think that’s why people are so excited. There’s this new technology; they’re all trying to figure out how to apply it to their business, and the potential is limitless. The evolution in the last year or two has just been mind-boggling. Every time there’s a new announcement from OpenAI or Google or Facebook about something using AI, I’m just like, “Wow, it’s amazing.” So anyways, as far as when it comes to building websites, I’ve already seen a lot of technology and products and software that have been created to help web creators build websites using AI. For example, I’ve seen AI that can help create sitemaps. Obviously, they can write content, create stock images, spin up layouts, provide brand colors, and create logos for you.</p>\n\n\n\n<p>A lot of these are separate products, and I think where page builder companies will evolve to is they’ll find ways to integrate some of these special features or product capabilities into the page builder, which will eventually give someone more of an all-in-one solution for their customers. So that’s something that we’ve been exploring for our product as well. It’s like, “Okay, we want to continue to evolve our product. We want to give value to our customers, but we also don’t want to…” A lot of big concerns for page builders are that people say, “Oh, we don’t want page builders to have too much bloat.” So there’s a balancing act. We want to add more features, but it’s still got to be lightweight. It’s still got to not impact performance. We want to give all these AI integrations, but is it necessary? Are there other products or tools that are already doing it better that people can just rely on versus us trying to give a different version of it? So there’s definitely a lot of discussion on where AI fits into our business model. But yeah, it’s definitely something that we’re keeping a pulse on, and it’ll be interesting to see how we find ways to use it.</p>\n\n\n\n<p>Emma:<br />Very cool. Thank you. That’s a very nice segue into whether there are any sneak peeks or exciting things happening that you can let us know about over at Beaver Builder. Maybe AI-related, but maybe not.</p>\n\n\n\n<p>Anthony:<br />Yeah, we actually have a lot of projects in development. We used to be, I guess, a little bit behind closed doors. A lot of times, we didn’t want the secret to come out too early, but now we’re trying to be more transparent, more open about what projects we’re working on. Justin Busa, the co-founder of Beaver Builder, actually wrote two blog posts recently about upcoming features and product development that they’re working on, and we’ve actually published them. We shared them, and if you check out those blog posts, we have screenshots, video clips, and examples of what that new technology is going to look like. And what we found is that being more transparent and letting people know what’s coming ahead has actually been a good thing. It’s created a lot of buzz; people are really excited about it. It’s something for people to look forward to. And it just shows that we’re continuing to grow. We’re definitely not stagnant. We’re continuing to add more to our product, continue to improve our product for our customers, and we’re listening to their feedback because a lot of the ideas that we’re implementing came from their feedback and their suggestions.</p>\n\n\n\n<p>Emma:<br />Nice. I love to hear stuff like that—giving clients exactly what they want and a solution to their problems. Actually, those are Adam’s words. I think he drops that at least once in every podcast, but I got him this time. Here you go.</p>\n\n\n\n<p>Adam:<br />Alright, so the name of this podcast is <em>Woo Biz Chat.</em> So, business—a lot of people listening to this have a business in WordPress and WooCommerce. Recently, you all made the decision to update pricing. Pricing is one of those topics that business owners in WordPress, and really in most any business, struggle with. How do we price this product? What are the repercussions of pricing? We know why we change pricing—it’s for profit and different reasons—but I recognize that. If you could maybe take us back behind the curtain a little bit and share with us—so Beaver Builder has updated its pricing. Can you walk us through the thought process, the steps you took to get to where you are today, and some of the things that might’ve made you nervous and how you decided to go forward? I’d love to just hear your thinking on pricing and price changes.</p>\n\n\n\n<p>Anthony:<br />Yeah, this is actually a really good discussion because we just published a blog post last week announcing our upcoming pricing changes that are going to happen in September. Now, before I even dive into that, I just want to let you know that if any existing Beaver Builder customers have a subscription, this does not impact them in any way. Their subscription, their plans, will all remain the same. They do not have to worry.</p>\n\n\n\n<p>Adam:<br />Yeah, that’s a choice right there. That’s part of a philosophy—is that we’re going to grandfather people, and we’re going to keep the people who are on our current plan the same. Okay, this is interesting. Yeah, I want to hear more.</p>\n\n\n\n<p>Anthony:<br />Yeah. So Beaver Builder hasn’t changed its pricing for over 10 years.</p>\n\n\n\n<p>Adam:<br />Oh, wow. Okay.</p>\n\n\n\n<p>Anthony:<br />And of course, over those 10 years, the costs of things have gone up and have changed. But we struggled with changing our pricing because we care about our customers and we didn’t want to interrupt their current pricing models at any time. And so, when we did go through this process, we always thought of them first. These are our legacy customers. Some of these customers have been around for 5, 7, 8, 10 years, and we really wanted to, I guess, reward them for being loyal to us by not interrupting their pricing. We’re going to keep it all the same. So that was number one. It was rule number one—we do not mess with legacy customers’ pricing subscriptions. These changes are only impacting new customers. But we also didn’t want to go with the “Hey, we’re just going to raise prices to raise prices.” That just doesn’t feel good either. We’re really about the people.</p>\n\n\n\n<p>So we said, “How can we add more value to our new customer base?” And one of the pieces of feedback that we got over the years was, “Hey, can you include Beaver Themer in all your pricing plans?” Now, when Beaver Themer came out in 2017, it was a new thing. Theme builders were not around. So Beaver Themer was one of the first to do it, or if not the first to do it. And so it was a new revolutionary product. So of course, we felt like, “Hey, this new product—we want to be able to provide it as an add-on subscription. If people want to use it, they can purchase it. If not, Beaver Builder as it is works great.” But over the years, as we got more competitors, our competitors started building theme builders into their pricing plans.</p>\n\n\n\n<p>So we said, “Okay, we want to be competitive with our competitors, so we’re going to include Beaver Themer in all our new pricing plans. We’re going to include the WordPress Beaver Builder theme in all of our pricing plans, and we’re going to change our lowest pricing package from $99 to $89.” So it lowers the barrier to entry for any new customer that just wants to build one website. They’ll get all of our products—the page builder, the theme, and Beaver Themer for only $89, which I think makes us very competitive. Then some of our other pricing plans, like our highest tier plan, our unlimited plan, is actually still the same. So not only did we lower our lowest price, we kept our highest price the same, and then our middle tiers are just slightly higher, but they include everything. They include Beaver Themer. So we really said, “Hey, how can we balance providing value and still make us competitive in the market?”</p>\n\n\n\n<p>And then the only main differentiator from our legacy users is that before, all of our plans in our legacy packages were unlimited. Now we have some site limitations. So our middle tier has a 50-site limit, our highest tier is unlimited, and our lowest tier is one site. But here’s the thing—we took it one step further. We didn’t just throw out any random number. We did a lot of digging into our analytics and did a case study of all of our customers out there—how many sites each subscription had, how many websites they built, and all these things in different pricing packages. We ran the numbers and said, “Okay, if we were to make this change, would it drastically impact our customers or any of our new customers?” And the answer is no. So we found a really nice balance where it’s like, we’re going to give you more value, and yeah, we’re going to give you slight limitations, but 90% of you are not even going to be impacted even if you change to the new plans. But if you stay with the old ones, you’re still going to be okay. It was a very well-thought-out process. I’m very proud of the team. It took us months to really come to where we are today. Even then, before pulling the trigger, we announced it to our Facebook group just to get some initial feedback to see if anyone brought up any things that we didn’t think of that we might need to adjust.</p>\n\n\n\n<p>Luckily, it’s been really well-received, so we’re very excited to push it out.</p>\n\n\n\n<p>Adam:<br />Nice. Congratulations on that. It sounds like it was something that you had to think through a lot. There were a lot of questions on, “Are we doing this the right way?” And it wasn’t just, “We need more money—raise prices.” It was done the Beaver Builder way, where you guys think through things and care a lot about your community. So well done there. But you say it’s not actually until September that this is going live?</p>\n\n\n\n<p>Anthony:<br />Yes. Yeah. September, I believe it’s September 10th or 11th, somewhere around that range, is when we’re going live. And yeah, I will definitely say that we really wanted to focus on our customers, our community, and we did not want to upset them in any way. And that’s the one thing we definitely led with—this new plan does not impact you if you’re not changing your subscription. Legacy users, you’re still good.</p>\n\n\n\n<p>Adam:<br />There you go. So if you are listening to this podcast before September 10th, hurry up and go get your— but if you’re already a Beaver Builder user, you’re fine.</p>\n\n\n\n<p>Emma:<br />But that’s actually great advice for all the listeners out there who have pricing plans on their sites—the thought process and all of the data analysis that you guys put into deciding when to do the change and how to do the change and what the price is like. That’s something that we hopefully can adapt into our own business models, however big or small your personal Woo business is. But that leads me into another question. Let’s say somebody jumps on this before the pricing change or after—it doesn’t matter—and they’re considering trying out Beaver Builder. Maybe they’re a first-timer for building a site in general. What kind of things should they focus on to get the most out of this tool? Is there a right or wrong way to build a website? Is there a logical way? It can be maybe something you recommend from experience, but yeah, what would be something that you would advise to someone using it for the first time?</p>\n\n\n\n<p>Anthony:<br />Well, if you’re interested in Beaver Builder, I would say there are a couple of opportunities to try it for free. Number one, we have Beaver Builder Lite, which is our free version. We’ve added some more to it, by the way, recently. And there’s also a free live demo on our website where you can actually click, and it’ll spin up a demo website, and you can literally drag and drop the modules and see how it works. So there are definitely some free versions that you can use to try it before you buy it. The other thing is we have free courses, as I mentioned, not only published on our YouTube channel, but they’re also available on our website. We don’t try to sell you anything. We just have you log in, and you can watch the video tutorials. You can watch video tutorials on how to use the product.</p>\n\n\n\n<p>We even have a course that walks you from beginning to end on how to build a website, and you watch—we call it Follow Along—where you just follow us building the website, and we give you all the design files. That’s another way to do it as well. And gosh, like I said, there are just so many resources out there. There was a gentleman named Joshua Long—I’m just going to give him a shout-out. He just created a course recently on webdesigntrainer.com, where it’s a beginning-to-end, soup-to-nuts course on how to build a website using Beaver Builder. It’s very well created. I want to give him a shout-out. Also, WP101 has created a course on how to use basic WordPress. Their video tutorials are great, but they also have some course content regarding Beaver Builder. So yeah, there are a lot of different ways to learn about Beaver Builder, learn about WordPress, and learn how to use WooCommerce too. So hopefully, don’t be scared—just jump in, take it a little bit at a time, day by day, and you’ll be surprised at what you can create in a couple of days.</p>\n\n\n\n<p>Adam:<br />Yeah, I was very impressed. I Googled WooCommerce and Beaver Builder, and Will Morris wrote a really in-depth article—just step-by-step—on how to build a WooCommerce site using Beaver Builder. And it is just a very well-done tutorial with videos. I think that type of attention to detail is one of the reasons why Beaver Builder is so popular. I think Elementor—and no shade to them at all, they’re great people over there—but one thing about Beaver Builder is that it feels to me like it’s the page builder for the people who know… just, it kind of has that feeling to me. And one thing I liked is that in that article, someone asked a question, and you were the first person to answer it. There was another one back in 2021. This article has been updated. And so you personally hopped in and answered a question. I think that just goes to who Beaver Builder is and what you guys really stand for.</p>\n\n\n\n<p>Anthony:<br />Thank you. Yeah, we’re definitely for the people. We try to be personable. And actually, we’re going to be at WordCamp US. So if you are in Portland this year, feel free to say hi to us. The founders are going to be there—Billy, Robbie, Justin, and I. So yeah, make sure you come and say hi. We’ll have a booth out there too.</p>\n\n\n\n<p>Adam:<br />Very cool. Yeah, I was just going to ask—so if anybody wants to get to know Beaver Builder, WordCamp US is where you should be.</p>\n\n\n\n<p>Emma:<br />Yeah. Hopefully with a beaver holding a Thor hammer.</p>\n\n\n\n<p>Adam:<br />I have high expectations.</p>\n\n\n\n<p>Emma:<br />But yeah, WordCamp US is just around the corner, so if you have more personal questions to ask Anthony or his colleagues, go find him at his booth, wherever that may be in the large conference hall. But is there maybe something that we didn’t ask you that you wanted to talk about related to Beaver Builder, WordPress, or a Woo site? Or it can be completely unrelated as well. We’re always down with that. Maybe something we forgot.</p>\n\n\n\n<p>Anthony:<br />Well, I guess I’ll just leave with this. One of the great things about WordPress I’ve found is the community. Whatever product or products you use within WordPress, I think we all just look at it as a big ecosystem. We’re all one big family, especially when you notice it when we go to WordCamps, the WordPress meetups, local meetups, and of course the big conferences—WordCamp US, WordCamp Europe, Asia, etc. There’s just this really amazing community where we’re all just friends, and we all geek out about the same thing. It’s just fun to be able to hang out with like-minded people. So I would say if you haven’t gone to one of these live events, please do. It’s a lot of fun, and a lot of people put a lot of work into hosting these events. So make a trip, and hopefully, we’ll meet you all there.</p>\n\n\n\n<p>Adam:<br />Fantastic. Well, Anthony, thank you so much for supporting the WordPress community by attending these events. And again, yeah, stop by and meet Anthony and the good people of Beaver Builder at a WordCamp near you. Thank you for this time. This has been another episode of <em>Biz Chat.</em> You can find us wherever you find a podcast. Please share this podcast with people that you care about. If you don’t care about them, don’t share it with them. But if you do care about people, you should share this podcast because you’ll get to meet amazing people like Anthony and learn about the companies in WordPress that are doing the work, such as Beaver Builder. And with that, thank you so much. I hope you guys have a great rest of your day.</p>\n</div>\n\n\n\n\n<p>In this episode of <em><strong>Woo BizChat</strong></em>, hosts <strong>Emma Young</strong> and <strong>Adam Weeks</strong> chat with <strong>Anthony Tran, Marketing Director of Beaver Builder</strong>, to explore the intersection of WooCommerce and page builders. </p>\n\n\n\n<p>Anthony shares his journey from a WordPress web design agency owner to leading the marketing efforts at one of the most popular page builders in the WordPress ecosystem. They talk about the benefits of using page builders like Beaver Builder for creating customized, flexible e-commerce sites, the evolution of page builders in the WordPress community, and the exciting developments on the horizon, including AI integration and upcoming features. </p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>The Power of Page Builders</strong>: Page builders like Beaver Builder offer a user-friendly way to create custom, flexible websites without needing to code. They are beneficial for WooCommerce users looking to enhance their online stores with personalized layouts and consistent branding across their site.</p>\n\n\n\n<p><strong>Beaver Builder’s Origin Story</strong>: The name &#8220;Beaver Builder&#8221; was chosen for its fun and memorable branding, which has since become a cornerstone of its identity in the WordPress community.</p>\n\n\n\n<p><strong>Customer Success and Community</strong>: Anthony Tran’s journey from a user of Beaver Builder to its Marketing Director highlights the company’s strong community focus. Beaver Builder has cultivated a loyal following, evidenced by testimonials and its active community, including contributions to initiatives like 48in48.</p>\n\n\n\n<p><strong>Challenges and Misconceptions</strong>: While some hardcore WordPress users may initially resist using page builders due to a preference for hand-coding, many have found that page builders significantly speed up development time without sacrificing flexibility. Misconceptions about page builders impacting site speed are often unfounded, as many other factors influence performance.</p>\n\n\n\n<p><strong>AI and the Future of Page Builders</strong>: Beaver Builder is keeping a close eye on AI developments and exploring how AI can be integrated into its offerings to enhance the user experience, while maintaining the product&#8217;s lightweight and efficient performance.</p>\n\n\n\n<p><strong>Upcoming Features and Pricing Changes</strong>: Beaver Builder is continuously evolving, with new features and integrations on the horizon. The company is also adjusting its pricing for new customers, including the addition of Beaver Themer in all pricing plans, while ensuring that existing customers’ plans remain unchanged.</p>\n\n\n\n<p><strong>Educational Resources</strong>: For new users, Beaver Builder offers a variety of free resources, including tutorials, courses, and live demos, to help them get the most out of the tool and build their sites with confidence.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Links</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https://www.linkedin.com/in/anthonytranmba/\">Anthony on LinkedIn</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.wpbeaverbuilder.com/\">Beaver Builder</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.wpbeaverbuilder.com/blog/\">Beaver Builder Blog</a></strong></li>\n\n\n\n<li><strong><a href=\"https://48in48.org/\">48in48</a></strong></li>\n\n\n\n<li><strong><a href=\"https://webdesigntrainer.com/\">Web Design Trainer by Joshua Long</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.wpbeaverbuilder.com/woocommerce-page-builder/\">Will Morris’s Article on WooCommerce and Beaver Builder</a></strong></li>\n</ul>\n\n\n\n<p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Aug 2024 09:46:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:28;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"Do The Woo Community: Recap of Do the Woo 4.0 Launch and WordPress dot com Post\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=84450\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://dothewoo.io/blog/recap-of-do-the-woo-4-0-launch-and-wordpress-dot-com-post/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1843:\"<p>As you know, during the week of WordCamp Europe 2024 last month, June 10 &#8211; 15, we led up to our huge launch of 4.0 at the event. A lot of content was pushed out, plus a so many conversations at WCEU about the launch. If you happened to miss any of it, here are the links to the episodes.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>June 10: <strong><a href=\"https://dothewoo.io/do-the-woo-4-0-this-week-at-wordcamp-europe/\">Do the Woo 4.0, This Week at WordCamp Europe</a></strong></li>\n\n\n\n<li>June 11: <strong><a href=\"https://dothewoo.io/a-new-show-scaling-enterprise-wordpress-and-oss/\">A New Show, Scaling Enterprise, WordPress and OSS</a></strong></li>\n\n\n\n<li>June 12: <a href=\"https://dothewoo.io/a-pre-launch-chat-with-jay-walsh-at-woocommerce/\"><strong>A Pre-Launch Chat with Jay Walsh at WooCommerce</strong></a></li>\n\n\n\n<li>June 13: <strong><a href=\"https://dothewoo.io/thinking-about-our-launch-on-wceu-contributor-day/\">Thinking About Our Launch on WCEU Contributor Day</a></strong></li>\n\n\n\n<li>June 14: <strong><a href=\"https://dothewoo.io/do-the-woo-podcast-channel-4-0-official-launch/\">Do the Woo Podcast Channel 4.0 Official Launch</a></strong></li>\n\n\n\n<li>June 15: <strong><a href=\"https://dothewoo.io/learn-about-all-the-shows-on-the-do-the-woo-podcast-channel/\">Learn About All the Shows on the Do the Woo Podcast Channel</a></strong></li>\n</ul>\n\n\n\n<p>Also, BobWP published a guest post on WordPress.com about the launch and partnership with WordPress.com, Woo and Jetpack.</p>\n\n\n\n<p><strong><a href=\"https://wordpress.com/blog/2024/06/14/partner-spotlight-do-the-woo-4-0/\">WordPress.com Partner Spotlight: Do the Woo&nbsp;4.0</a></strong></p>\n\n\n\n<p><strong><a href=\"https://dothewoo.io/press-release-do-the-woo-4-0-launches-at-wordcamp-europe/\">And if you missed our press release, check that out here.</a></strong></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:29;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"Do The Woo Community: Tips for the One-Person Shop WordPress Plugin Builder\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=7127\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://dothewoo.io/blog/tips-for-the-single-wordpress-plugin-builder/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5313:\"<p>In an <strong><a href=\"https://dothewoo.io/running-a-wordpress-plugin-business-single-handedly-with-mark-westguard/\">episode on Do the Woo</a></strong>, Mark Westguard from WS Form talked about his journey and what it means to run a successful plugin shop single-handedly.</p>\n\n\n\n<p>Here are 12 tips taken from that episode.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-community-involvement\">Community Involvement</h3>\n\n\n\n<p>Engage with the WordPress community by attending events like WordCamps, and consider sponsoring these events to build a network and gain support from other developers and users.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-documentation\">Documentation</h3>\n\n\n\n<p>Develop a comprehensive knowledge base for your plugin. Write articles for frequently asked questions to reduce support requests and provide instant answers to users.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-driven-development\">Customer-Driven Development</h3>\n\n\n\n<p>Focus on customer feedback to guide the development of new features. Use a feature request page where users can submit and vote on new ideas.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-support-automation\">Support Automation</h3>\n\n\n\n<p>Automate support as much as possible. Use tools to recommend knowledge base articles based on user queries and streamline the support process.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efficient-time-management\">Efficient Time Management</h3>\n\n\n\n<p>Prioritize tasks by balancing between reactive updates (e.g., API changes) and proactive development of new features based on customer demand and potential business impact.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaborate-with-third-parties\">Collaborate with Third Parties</h3>\n\n\n\n<p>Work with third-party developers and services to extend the functionality of your plugin. This helps in managing integrations and keeping your plugin up-to-date.</p>\n\n\n\n<div class=\"wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-147 wp-block-group-is-layout-constrained\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-f0a1ab971f9dce87252b162a11a595d4\">Thanks to our sponsor&#8230;</p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-146 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-34 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-145 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-67 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-144 wp-block-group-is-layout-constrained\">\n<img width=\"500\" height=\"500\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/11/Weglot-square.jpg?resize=500%2C500&ssl=1\" alt=\"\" class=\"wp-image-80104\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-68\"><a href=\"https://www.weglot.com/blog/weglot-woocommerce-partner\"><strong>Weglot</strong> is now an official partner with WooCommerce</a>. That means going multilingual is even easier. You can now find their integration live on the <strong>WooCommerce marketplace!</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-profitability-focus\">Profitability Focus</h3>\n\n\n\n<p>Maintain a high level of profitability by being cautious about hiring. Consider hiring only when the workload becomes unmanageable and impacts personal life significantly.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multi-function-roles\">Multi-Function Roles</h3>\n\n\n\n<p>When hiring, look for individuals who can handle multiple roles, including support, development, and representation at events, to maximize efficiency and reduce costs.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-self-service-tools\">Self-Service Tools</h3>\n\n\n\n<p>Develop tools that allow users to solve their problems without contacting support. This includes automated responses and a robust support form that guides users to the right resources.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-selective-feature-development\">Selective Feature Development</h3>\n\n\n\n<p>Not all feature requests should be built. Focus on those that benefit a broader audience and align with your plugins primary use cases. Niche or highly specific requests can often be handled through custom code or third-party services.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-and-visibility\">Marketing and Visibility</h3>\n\n\n\n<p>Actively market your plugin by demonstrating its capabilities and forming relationships within the WordPress community. Participate in podcasts, write articles, and engage on social media.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balance-work-and-personal-life\">Balance Work and Personal Life</h3>\n\n\n\n<p>Ensure your work does not negatively impact your personal life. Be mindful of your working hours and make adjustments when necessary to maintain a healthy work-life balance.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:30;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"Do The Woo Community: Press Release: Do the Woo 4.0 Launches at WordCamp Europe\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=7063\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://dothewoo.io/blog/press-release-do-the-woo-4-0-launches-at-wordcamp-europe/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5714:\"<p><strong>For Immediate Release</strong></p>\n\n\n\n<p><strong>Do the Woo 4.0 Official Launch: Elevating Voices in the WordPress Community</strong></p>\n\n\n\n<p>WordCamp Europe, June 9, 2024 — We are thrilled to announce the official launch of Do the Woo 4.0, marking a significant milestone in our journey to build a vibrant community for WordPress and WooCommerce builders and businesses. This launch coincides with the first day of WordCamp Europe.</p>\n\n\n\n<p>Since 2018, Do the Woo has evolved through continuously, growing both in content and community engagement. The decision to move Do the Woo to its own site in late 2022 was the first major step for the future. As we entered 2023, our mission began to extend beyond WooCommerce to encompass the broader WordPress ecosystem. The idea was simple: elevate voices and create a podcast by the community, for the community.</p>\n\n\n\n<p>At the beginning of 2023, planning for the new started and in October, we solidified our efforts, with the goal of showcasing the diverse range of the Do the Woo podcast channel with our shows. With significant support from WordPress.com, this vision became a reality, culminating in a redesigned site that went live in March.&nbsp;</p>\n\n\n\n<p>This week, we start our prelaunch. The official launch will be on June 13, 2024, when we will proudly unveil the fully developed Do the Woo 4.0.</p>\n\n\n\n<p><strong>Key Features of Do the Woo 4.0</strong></p>\n\n\n\n<p><strong>Comprehensive Podcast Lineup:</strong>&nbsp;</p>\n\n\n\n<p>With the official launch, we now have a total of <a href=\"https://dothewoo.io/our-shows/\">12 shows</a> and <a href=\"https://dothewoo.io/about-the-woocommerce-builder-community/\">26 hosts</a>, including our latest addition focused on <a href=\"https://dothewoo.io/podcasts/scaling-enterprise-wordpress-and-open-source-software/\">enterprise WordPress and open-source software (OSS)</a>. <a href=\"https://dothewoo.io/our-shows/\">Each show has its own dedicated page</a>, allowing listeners to learn about the series, explore past episodes, and subscribe to their favorite content.</p>\n\n\n\n<p><strong>Enhanced User Experience:</strong>&nbsp;</p>\n\n\n\n<p>Our top priority was to provide an easy way for listeners to subscribe to the shows they want. They can subscribe to individual shows or opt for the full Do the Woo feed if they want to stay updated on all content.</p>\n\n\n\n<p><strong>Global Community Representation:&nbsp;</strong></p>\n\n\n\n<p>The <a href=\"https://dothewoo.io/about-the-woocommerce-builder-community/\">About page</a> features a dynamic map showcasing our hosts, sponsors, and guests from around the world. This interactive feature highlights the global reach and diverse backgrounds of our contributors.</p>\n\n\n\n<p><strong>Support for Hosts</strong>:&nbsp;</p>\n\n\n\n<p>We’ve introduced a <a href=\"https://dothewoo.io/support/\">new support option</a> on our site, allowing listeners to support specific shows and their volunteer hosts. This initiative aims to sustain the high-quality content produced by our dedicated team and support them in their travels and contributions to the community.</p>\n\n\n\n<p><strong>Special Acknowledgments</strong></p>\n\n\n\n<p><strong>Partners:</strong>&nbsp;</p>\n\n\n\n<p>We extend our heartfelt thanks to WordPress.com, WooCommerce, and Jetpack for their unwavering belief in our community and the incredible support they have provided.</p>\n\n\n\n<p><strong>Sponsors:</strong>&nbsp;</p>\n\n\n\n<p>Do the Woo&#8217;s existence and growth are made possible by our sponsors. We express our deepest gratitude to our current sponsors: Airwallex, Avalara, Cloudways, GoDaddy, Hostinger, Omnisend, and Weglot. Their commitment to our community is invaluable.</p>\n\n\n\n<p><strong>Podcast episodes for the launch week scheduled to go out</strong></p>\n\n\n\n<p>June 10: <strong><a href=\"https://dothewoo.io/do-the-woo-4-0-this-week-at-wordcamp-europe/\">Do the Woo 4.0, This Week at WordCamp Europe</a></strong></p>\n\n\n\n<p>June 11: <strong><a href=\"https://dothewoo.io/a-new-show-scaling-enterprise-wordpress-and-oss/\">A New Show, Scaling Enterprise, WordPress and OSS</a></strong></p>\n\n\n\n<p>June 12: <a href=\"https://dothewoo.io/a-pre-launch-chat-with-jay-walsh-at-woocommerce/\"><strong>A Pre-Launch Chat with Jay Walsh at WooCommerce</strong></a></p>\n\n\n\n<p>June 13: <strong><a href=\"https://dothewoo.io/thinking-about-our-launch-on-wceu-contributor-day/\">Thinking About Our Launch on WCEU Contributor Day</a></strong></p>\n\n\n\n<p>June 14: <strong><a href=\"https://dothewoo.io/do-the-woo-podcast-channel-4-0-official-launch/\">Do the Woo Podcast Channel 4.0 Official Launch</a></strong></p>\n\n\n\n<p>June 15: <strong><a href=\"https://dothewoo.io/learn-about-all-the-shows-on-the-do-the-woo-podcast-channel/\">Learn About All the Shows on the Do the Woo Podcast Channel</a></strong></p>\n\n\n\n<p><strong>Join Us</strong></p>\n\n\n\n<p>We invite you to explore the new Do the Woo 4.0 at <a href=\"http://DotheWoo.io\">DotheWoo.io</a>. Whether you are a developer, a business owner, or simply a WordPress enthusiast, there is something for everyone. Take a moment to browse through the site, subscribe to your favorite shows, and consider supporting our hosts.</p>\n\n\n\n<p>For more information, to be featured on a podcast, or to discuss sponsorship opportunities, please contact BobWP directly. We have exciting plans ahead and look forward to sharing them with you.</p>\n\n\n\n<p><strong>Contact:</strong></p>\n\n\n\n<p>BobWP</p>\n\n\n\n<p>Email: info@dothewoo.io</p>\n\n\n\n<p>Website: <a href=\"https://dothewoo.io\">https://dothewoo.io</a></p>\n\n\n\n<p>Thank you for being part of our community and for your continued support. We can&#8217;t wait to see where this journey takes us next.</p>\n\n\n\n<p>###</p>\n\n\n\n<p>End of Press Release</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:31;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"Do The Woo Community: 12 Public Relation Tips for WordPress and WooCommerce Businesses\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6707\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://dothewoo.io/blog/12-public-relation-tips-for-wordpress-and-woocommerce-businesses/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3590:\"<p>In a recent <a href=\"https://dothewoo.io/adding-public-relations-to-your-wordpress-or-woo-biz-stack/\"><strong>Woo BizChat</strong></a>, hosts Emma and Adam talked about the benefits of PR for WordPress specific businesses. Adam is a PR specialist that is founder of <strong><a href=\"https://cirrusinfluence.com/\">Cirrus Influence</a></strong>.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with the why:</strong> Before starting a PR campaign or diving into networking events like WordCamps, clarify the purpose and objectives behind your efforts. Understanding the &#8220;why&#8221; will guide your actions and decisions.</li>\n\n\n\n<li><strong>Identify your tribe:</strong> Find the communities or groups where your target audience is active and engage with them. Building relationships within these communities can provide invaluable support and opportunities for collaboration.</li>\n\n\n\n<li><strong>Be bold and persistent:</strong> Don&#8217;t be afraid to reach out to potential partners or event organizers. Even if you receive a &#8220;no&#8221; initially, don&#8217;t be discouraged. Seek constructive feedback and consider alternative approaches for future endeavors.</li>\n\n\n\n<li><strong>Develop your expertise:</strong> Continuously work on improving and sharing your knowledge and expertise. Consider giving talks at local meetups or WordCamps to establish yourself as an industry expert.</li>\n\n\n\n<li><strong>Practice public speaking:</strong> Engage in activities like Toastmasters to improve your public speaking skills. Confidence in presenting your ideas is crucial for effective communication and networking.</li>\n\n\n\n<li><strong>Embrace confidence:</strong> Confidence doesn&#8217;t come from external validation. You have to believe in yourself and your capabilities. Take the initiative and recognize your own potential.</li>\n\n\n\n<li><strong>Avoid hard-selling tactics:</strong> When participating in events or engaging with potential customers, focus on building relationships rather than pushing sales. Provide value and focus on becoming a trusted resource for your audience.</li>\n\n\n\n<li><strong>Keep track of data and feedback:</strong> Gather data and feedback from your PR activities to assess what is working and what needs improvement. Data points, whether positive or negative, provide insights for refining your PR strategies.</li>\n\n\n\n<li><strong>Engage in the margin:</strong> Allocate resources and opportunities for creative marketing initiatives. Having some margin allows you to experiment with brand-building activities and sustain long-term growth.</li>\n\n\n\n<li><strong>Utilize WordCamps as relationship building:</strong> Attend and sponsor WordCamps with the intention of building relationships rather than solely emphasizing direct sales. Use these events to connect with the WordPress community and establish your brand identity.</li>\n\n\n\n<li><strong>Don&#8217;t wait for confidence:</strong> Confidence is an internal decision. Don&#8217;t wait for external validation or a sudden surge of belief in your abilities. Take charge of your confidence and trust in your potential to make things happen.</li>\n\n\n\n<li><strong>Seek encouragement within:</strong> Ultimately, the motivation and encouragement you need comes from within. Don&#8217;t rely solely on external sources for validation. Embrace self-encouragement and belief in your journey.</li>\n</ul>\n\n\n\n<p>Listen to the full episode here: <a href=\"https://dothewoo.io/adding-public-relations-to-your-wordpress-or-woo-biz-stack/\">Adding Public Relations to Your WordPress or Woo Biz Stack</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:32;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Do The Woo Community: 10 Ways to Boost Your WordPress Affiliate Program\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6726\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://dothewoo.io/blog/10-ways-to-boost-your-wordpress-affiliate-program/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3224:\"<p>Creating and running an affiliate program for your WordPress products or services can be overwhelming and challenging. Alex Standiford is asking everyone to rethink affiliate programs. Here are 10 ideas that may spark something new in your affiliate program.</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Consider Diverse Performance-Based Programs</strong>: Look beyond traditional affiliate models and consider partnerships that offer payouts based on specific performance metrics, such as driving traffic, customer satisfaction, or content engagement, in addition to sales.</li>\n\n\n\n<li><strong>Focus on Quality Over Quantity</strong>: Rather than targeting a large number of affiliates, aim to work closely with a smaller group of committed affiliates who are aligned with your brand and have the potential for significant conversions.</li>\n\n\n\n<li><strong>Develop Personalized Partnerships</strong>: Foster stronger relationships with affiliates by providing personalized support, workflow insights, and one-on-one consultations to maximize their success.</li>\n\n\n\n<li><strong>Explore Profit Margin-based Payouts</strong>: Determine payout percentages based on your profit margins, ensuring that the compensation aligns with the value brought in by affiliates.</li>\n\n\n\n<li><strong>Emphasize Collaboration Among Affiliates</strong>: Allow for multiple affiliates to earn credit for the same sale, encouraging collaboration and teamwork among the affiliates rather than fostering competition.</li>\n\n\n\n<li><strong>Evaluate the Long-term Commitment of Affiliates</strong>: Understand the level of commitment required for your products or services, especially for items with significant user loyalty, such as recurring payment services, and consider tailored affiliate approaches for each category.</li>\n\n\n\n<li><strong>Avoid Over-reliance on Volume-based Traffic</strong>: Challenge the effectiveness of purely volume-based traffic and explore more nuanced and sustainable strategies to create a more targeted and engaged audience.</li>\n\n\n\n<li><strong>Encourage Allyship and Teamwork Among Affiliates</strong>: Foster an environment where affiliates can work together as allies, leveraging each other&#8217;s strengths to attract and convert traffic, encouraging specialized roles and collaboration for improved performance.</li>\n\n\n\n<li><strong>Consider Tailored Affiliate Programs</strong>: Explore the possibility of customizing affiliate programs to match specific niches, addressing the limitations of generic affiliate approaches and contributing to improved partnership outcomes.</li>\n\n\n\n<li><strong>Prioritize In-depth Support and Education</strong>: Provide comprehensive resources, insights, and dedicated support to affiliates, setting up workflows to guide them through effective strategies and enable overall success.</li>\n</ol>\n\n\n\n<p>You can learn about Alex&#8217;s WordPress plugin <strong><a href=\"https://www.sirenaffiliates.com/\">SirenAffilates.com</a></strong> and / or listen to the full episode on Do the Woo: <a href=\"https://dothewoo.io/reimagining-affiliate-programs-for-your-woo-biz-with-alex-standiford/\"><strong>Reimagining Affiliate Programs for Your Woo Biz with Alex Standiford</strong></a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:33;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"Do The Woo Community: 12 Email Marketing Tips for WooCommerce and WordPress Businesses\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6246\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://dothewoo.io/blog/12-email-marketing-tips-for-woocommerce-and-wordpress-businesses/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6257:\"<p>In a podcast episode of <em><strong>Woo BizChat </strong></em>we had email marketing expert Greg Zakowicz from Omnisend chatting with Emma and Adam. Although it&#8217;s recommended that you listen to the full episode, <strong><a href=\"https://dothewoo.io/email-marketing-tips-for-woo-and-wordpress-businesses/\">Email Marketing for Woo and WordPress Builders and Businesses with Greg Zakowicz</a></strong> , here are 12 tips to help with your WordPress or WooCommerce business, whether you create products or provide services.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embrace-automation\">Embrace Automation</h2>\n\n\n\n<p>Greg emphasizes the effectiveness of automated emails, revealing that 41% of all email marketing orders sent by Omnisend customers came from automated messages. Automation allows you to send targeted and relevant messages based on the user&#8217;s behavior, making it a powerful tool for increasing engagement and conversions.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-focus-on-high-intent-automated-messages\">Focus on High-Intent Automated Messages</h2>\n\n\n\n<p>Greg highlights specific automated messages that drive results, including welcome messages, browse abandonment, and cart abandonment emails. These messages are high-intent and directly tied to user behavior, making them more likely to lead to conversions.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utilize-social-proof-in-subject-lines\">Utilize Social Proof in Subject Lines</h2>\n\n\n\n<p>Greg suggests that subject lines featuring social proof, such as top-rated products or five-star reviews, can capture attention. Incorporating elements that highlight the quality and popularity of your products or services can make your emails more appealing to recipients.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experiment-with-emojis-in-subject-lines\">Experiment with Emojis in Subject Lines</h2>\n\n\n\n<p>Despite not being a new concept, Greg emphasizes the continued effectiveness of using emojis in subject lines. Emojis can help break up the visual monotony, especially on mobile devices, making your emails stand out in crowded inboxes.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimize-for-mobile-and-visual-appeal\">Optimize for Mobile and Visual Appeal</h2>\n\n\n\n<p>Greg discusses the importance of visual elements, white space, and breaking up text to make emails visually appealing. Since many users access emails on their mobile devices, optimizing for mobile responsiveness and creating visually engaging content can enhance the overall user experience.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clean-inactive-contacts-regularly\">Clean Inactive Contacts Regularly</h2>\n\n\n\n<p>Greg emphasizes the importance of cleaning inactive contacts from your email list to maintain deliverability and engagement rates. Sending emails to inactive contacts can negatively impact your sender reputation and result in lower inbox placement. Regularly clean your list, preferably twice a year, to remove subscribers who haven&#8217;t engaged in a significant period.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understand-and-monitor-email-deliverability-requirements\">Understand and Monitor Email Deliverability Requirements</h2>\n\n\n\n<p>Stay informed about email deliverability requirements, such as authentication protocols like DKIM, DMARC, and SPF. Greg mentions that Google and Yahoo have implemented new deliverability requirements, and compliance with these standards is crucial for proving your legitimacy as a sender and avoiding potential deliverability issues.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benchmark-against-yourself-not-just-industry-averages\">Benchmark Against Yourself, Not Just Industry Averages</h2>\n\n\n\n<p>While industry benchmarks can provide useful insights, Greg advises marketers to primarily benchmark against their own performance. Focus on improving your open rates and click-through rates over time rather than comparing yourself solely to industry averages, as different list-cleaning practices can significantly impact these benchmarks.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-competitive-differentiators-in-email-templates\">Leverage Competitive Differentiators in Email Templates</h2>\n\n\n\n<p>When creating email templates, highlight competitive differentiators such as free shipping, fast delivery, and customer service policies. Templatize this information to make it highly visible in your emails, catering to the specific intent of users who are looking for such value propositions when deciding whether to engage with your email content.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-templatize-social-proof-and-value-propositions\">Templatize Social Proof and Value Propositions</h2>\n\n\n\n<p>Incorporate social proof, customer testimonials, and value propositions into your email templates. Whether it&#8217;s showcasing five-star reviews, testimonials about great customer service, or emphasizing hassle-free returns, templatizing this content can build confidence and address potential obstacles to conversion, ultimately increasing click-through rates.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implement-automated-retargeting-sequences\">Implement Automated Retargeting Sequences</h2>\n\n\n\n<p>Greg emphasizes the importance of setting up automated retargeting sequences based on user behavior. Whether it&#8217;s a browse abandonment or cart abandonment, these automated sequences can significantly improve the chances of reengaging with users who have shown interest in your products. By strategically utilizing automation, you can &#8220;feed the wolf&#8221; over time, increasing the likelihood of recapturing customers at a lower cost compared to other retargeting methods.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-ai-tools-for-subject-line-generation\">Use AI Tools for Subject Line Generation</h2>\n\n\n\n<p>Greg recommends using AI tools, such as the subject line generator provided by Omnisend, to overcome creative blocks when crafting email subject lines. AI-powered tools can offer a fresh perspective and propose creative subject lines that may not have been considered. This can be particularly useful in ensuring that your subject lines stand out and capture the attention of your audience, contributing to higher email open rates</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:34;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Do The Woo Community: Learn Marketing Deeply with Your WordPress Products\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6241\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://dothewoo.io/blog/wordpress-product-marketing/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2248:\"<p>In a recent Emerging Tech episode David Lockie had the chance to talk about a lot of WordPress with Noel Tock plus catch up on what he is doing. This is the final thought coming from Noel, and I would recommend checking out the entire conversation: <a href=\"https://dothewoo.io/learn-wordpress-product-marketing-deeply/\"><strong>Learn WordPress Product Marketing Deeply with Noel Tock</strong></a><strong>.</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-on-noel-s-mind\">On Noel&#8217;s Mind</h2>\n\n\n\n<p>I&#8217;d say what I talked about now is probably the thing that bugs me the most or lives rent free in my mind is that amazing effort and energy that everyone puts into WordPress, but then is trying to fit through a pipe that&#8217;s way too small in terms of product marketing is never really displayed in its full glory to the rest of the market in a very specialized way.</p>\n\n\n\n<p>And it&#8217;s a struggle to you start thinking, are you delusional because you&#8217;re talking to an enterprise client when they say WordPress doesn&#8217;t do this, doesn&#8217;t do that. And you&#8217;re sitting there thinking, am I just like a WordPress advocate or do I actually know what I&#8217;m talking about?</p>\n\n\n\n<p>So I think in many ways, when Matt, years ago, 2015, what was it 2015 when he said learn JavaScript deeply, I think now it&#8217;s learn marketing deeply. That&#8217;s what I think should be WordPress&#8217;s mission for the next two years because we are in a time when we&#8217;ve gone boom bust and we have an opportunity to seize right now as companies are looking at down rounds and they&#8217;re laying off staff.</p>\n\n\n\n<p>One of the first places they cut is R&amp;D and innovation, and we have an opportunity to catch up on that ground. Not that we have to necessarily build a lot of stuff at all. I don&#8217;t even think we have to build that stuff, but I think we have to just do a much better job of product marketing at <strong>three, four or five levels of niches</strong>. And to me, it doesn&#8217;t mean that those couple niches define what WordPress is. There are just merely abstractions and narratives that sit on top of the WordPress we know today. It&#8217;s not trying to change what WordPress is.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:35;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"Do The Woo Community: A WordPress Project Funding Solution and Where it Starts\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6181\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://dothewoo.io/blog/a-wordpress-project-funding-solution-and-where-it-starts/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2682:\"<p>In a deep discussion around supporting essential projects in the WordPress space <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/article/edit/7162363489506861056/\">Tom Willmot</a> and <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/article/edit/7162363489506861056/\">Joost de Valk</a> explored the issues around the topic. Specifically how does this get solved?</p>\n\n\n\n<p>As they described a particular project that you can learn more about in the <a href=\"https://dothewoo.io/funding-wordpress-projects-with-tom-willmot-and-joost-de-valk/\"><strong>full episode</strong></a>, it led into many paths that led to the need for change. For contributors keeping up all of these essential projects and in reality, are like saying &#8220;Hey, y&#8217;all pay up for what I&#8217;m doing for you here for free.&#8221;</p>\n\n\n\n<p>Joost opened it up with this thought it it went further into who should really be stepping up.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-a-perfect-world\">In a perfect world&#8230;.</h2>\n\n\n\n<p>Joost: But it also opens up a wider discussion about how do we support the tools that we use that are not like the tools that end users may be using, but the tools that we use to build those. It&#8217;s this whole ecosystem. And are we even aware of the fact that we&#8217;re using this code? Well, I think it&#8217;s a problematic thing, and I have my opinions on how we should solve this in an ideal world. Unfortunately, I&#8217;m not the one who gets to decide that.</p>\n\n\n\n<p>So in my ideal world, we would have a WordPress app store where WordPress plugins, the plugin repository would not just be for free plugins, but would also be for commercial plugins. And we take a percentage of sales there and put that money to work on stuff like this and lots of other things. I think that would make WordPress better for everyone. We could how we want plugins to sell their things, and we couldn&#8217;t enforce all the proper legalities there that are needed, and we could fund the companies and the projects that we need that we all need to, well, to sustain our work.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-and-there-is-so-much-more\">And there is so much more&#8230;</h3>\n\n\n\n<p>Well, that was the perfect world for Joost. But Tom and Joost went on to talk about other ways of funding these projects and who should be stepping up. Of course, it&#8217;s not even that simple.</p>\n\n\n\n<p><a href=\"https://dothewoo.io/funding-wordpress-projects-with-tom-willmot-and-joost-de-valk/\"><strong>Listen to the full episode Funding WordPress Projects with Tom Willmot and Joost de Valk here.&nbsp;</strong></a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:36;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Do The Woo Community: Starter WooCommerce Performance Tips for Developers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6174\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://dothewoo.io/blog/starter-woocommerce-performance-tips-for-developers/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10033:\"<p>In a <a href=\"https://dothewoo.io/woocommerce-performance-optimization/\">Woo DevChat</a>, I asked <a href=\"https://www.linkedin.com/in/sabrinazeidan?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACbwBtEBQRgcNmwLLij0zaBN7znv_qYfCuM\">Sabrina Zeidan</a> and <a href=\"https://www.linkedin.com/in/wputasic?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACQSmi8BUWyj0LAr-g2JbUQcu799ehldCdA\">Uros Tasic</a> to give their insights into WooCommerce performance. One suggestion that Sabrina made was that they come up a a few step for a developer who is not performance expert but they notice or they feel like you feel like the website is acting slow.</p>\n\n\n\n<p>They don&#8217;t know whether it&#8217;s fronted or backend. It was fine a month ago and now it&#8217;s acting weirdly.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-a-query-monitor\">Using a Query Monitor</h2>\n\n\n\n<p>The first thing I would recommend is so easy. So this is not a developer tool, but it&#8217;s easy if you can add a plugin that is a query monitor. It can show you if there is some error on the site or if there are some slow queries to the database. So again, I know that there are developers going to say you can see slow queries, MySQL queries on the server. So that is advanced thing, the simplest thing, add a plugin and track, not the best thing, but you can see there if there are some issues.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-checking-the-logs\">Checking the Logs</h2>\n\n\n\n<p>If a query monitor doesn&#8217;t reveal anything or important, then I would suggest now depending on your hosting and server provider, you can check logs.</p>\n\n\n\n<p>Let&#8217;s say for the people that are not experienced, there are two types of logs. One is the error log and another one is access log. So if you don&#8217;t know when something is happening or what kind of are pages causing it in access log, you can see that. For example, in the last hour you got 1000 views of specific page on the website that has a newsletter and some feed or something and then you can assume that something on that page is creating a problem and continue from there. In that case you can create test page with only one block or with only feed to see if that is going to behave slowly and then you can eliminate one by one. This is if the page is making a problem. Then you can see also if there is some current jobs or W-P-C-L-I commands and then you can address those.</p>\n\n\n\n<p>For example, in multiple cases if you have a big database doing a backup, it can slow down the site because the database will be locked and then the site cannot do anything. So again, you can move backups, but you can see those details in the access login error log of the website. Again you cannot see everything there.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-more-advanced-tools\">Using More Advanced Tools</h2>\n\n\n\n<p>If you want to go more advanced and I want to be actively doing on performance, there are tools that I would recommend that you can use New Relic, you can use Xdebug or you can use Blackfire. All those three tools are testing your code performance. You can record the whole page and then it&#8217;ll tell you exactly how many queries, what function is called, how many times the function is called, which file is, and how it&#8217;s behaving in the background for you.</p>\n\n\n\n<p>From there you can then pick saying, okay, this plugin is taking five seconds to load on this specific page to I really need this plugin or can this be changed? Can I introduce some caching plugin, can I? But those are a little bit more advanced tools but I would spend some time to get familiar with those similar tools.</p>\n\n\n\n<p>So just once more, this is Blackfire, New Relic and Xdebug. Some of them are free, some of them have a paid plan. So again, you don&#8217;t need all three but you can start with at least one. And then again, if you want to test the front end and just the Google Page speed, you can use Lighthouse or Google speed may have some suggestion.</p>\n\n\n\n<p>To sum it up, first one is query monitor, easy, and there are good things about it. It&#8217;s pretty user friendly. You can just see what&#8217;s happening and if something is red, you know that strong. So it&#8217;s easy to find the bottlenecks.</p>\n\n\n\n<p>The second one would be check the logs on the server, both access and error logs and then PHP errors or something like that.And the third one is use one of the tools like Blackfire, New Relic or Xdebug and again you&#8217;ll find issues with plugins but then this is awareness I&#8217;m talking about. But yes, what would your steps be?</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sabrina-s-perspective-as-a-performance-engineer\">Sabrina&#8217;s perspective as a performance engineer</h2>\n\n\n\n<p>I will share the steps when I&#8217;m hired to work on a websites, but steps that someone who is not performance expert but just a developer can take to identify what&#8217;s happening and if something is happening because this is the beginning of the process. So let&#8217;s say you just notice something is off. I would recommend to start with narrowing down the problem if it might be overwhelming for the person who is not used to a lot of performance information.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-search-console\">Google search console</h3>\n\n\n\n<p>I would recommend to first identify if the problem exists and if so where it does exist. I would recommend to go first thing to Google search console and check your core web vitals data and see if there are any issues there. Google Search console is place where in page size there is a small thing where you have core web vitals assessment. This is real field data from your website, but it comes from the bigger source of information and the more detailed report can be found in Google search console.</p>\n\n\n\n<p>There is a tab there called core vitals. You can go there and check if your website is passing core vitals assessment. If the website is passing core web vitals assessment, especially on LCP and first input delay, which will soon be replaced with INP interactive to the next paint. So if it passing on this two, it means that real users don&#8217;t have problems with speed on your website on front end, but if at the same time you have the feeling that something is off, something is loading slowly, I would try to differentiate probably if it&#8217;s happening only when you locked in, if it&#8217;s happening for locked in users and it&#8217;s not happening for locked out users and then you will have the answer.</p>\n\n\n\n<p>If it&#8217;s not happening for locked out users, there are no issues with core web vitals, then this issue most likely will be connected with something on backend that is cached or mitigated by something on front end for locked off users. Okay, this is already a lot of information for us. We already know that we should be looking in the backend because it&#8217;s happening in the backend and from this point I would recommend install query, monitor and looking there. But again, when you install query monitor, there is a huge amount of information there. If you don&#8217;t know where you are looking at, it&#8217;s easy to get lost. And some websites have a lot of issues. This happens to my clients a lot. They see that the website have a lot of issues, there are errors, there are slow queries, there are a lot of sales and scripts loading.</p>\n\n\n\n<p>There are so many issues I would recommend to pinpoint what is the most easy thing to fix and the most easy things to fix are usually basic ones, First it&#8217;s PHP version. It would be so easy to, it&#8217;s really, really easy to fix. You just upgrade server to a higher PHP version test there. If all plugins play well with it, you keep it going.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-memory-limits\">Memory limits</h3>\n\n\n\n<p>Now the thing that is often overlooked, there is a theme that we have in WordPress that is called Ability memory limit and by default it&#8217;s set to 40 megabytes and I see a lot of cases when this default number hasn&#8217;t been changed. For years the site was surviving somehow, but now it&#8217;s not because 40 megabytes, it&#8217;s very, very low number.</p>\n\n\n\n<p>But it happens often. I see that they are upgrading their hosting, they&#8217;re paying for say two gigabytes of RAM on their hosting, but there is a limit set in their WordPress to 40 gigabytes. So they never use what they&#8217;re paying for. By the way query monitor is showing that thing. So if memory limit is set to the default to 40 megabytes, you&#8217;ll see that in query monitor. That would be another very easiest thing to fix. This is something that you should be able to fix yourself and if after that the problem doesn&#8217;t disappear, that that is a sign there is a problem that this is a sign you should seek for help.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-misleading-object-caching\">Misleading object caching</h3>\n\n\n\n<p>Object caching can be a very good idea and query monitor might be showing that as well. What it shows you sometimes can be misleading. In query monitor it says object caching plugin is not in use and it&#8217;s a little bit misleading because you should check numbers next to this line seeing so many hits and so many cached and if you have from 100%, you have 95% cashed, that&#8217;s fine. It means query caching is working. It&#8217;s just you&#8217;re not using the plugin to manage it, but it is working. There is nothing to worry about. So my recommendation would be try to figure out if it&#8217;s frontend or backend by going to core web vitals. Then going as locked in user and trying to figure out if it&#8217;s backend or frontend. If it&#8217;s backend, it&#8217;s still query monitor, look at query basic things like WP memory limits.</p>\n\n\n\n<p>You can listen to the entire episode <a href=\"https://dothewoo.io/woocommerce-performance-optimization/\">WooCommerce Performance Optimization with Sabrina Zeidan and Uros Tasic</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"Do The Woo Community: Navigating High-Traffic Events with WooCommerce as an Agency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6082\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://dothewoo.io/blog/navigating-high-traffic-events-with-woocommerce-as-an-agency/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4090:\"<p>Operating a large-scale e-commerce business is no small feat, but when Black Friday through Cyber Monday hits, the challenges intensify, making it a crucial period for businesses like Maksimer. From a <strong>conversation on Do the Woo&#8217;s DevChat</strong>, Nenad Conić talks with hosts Zach and Carl about the strategies and experiences shared by the team at Maksimer as they tackle the unique demands of Black Friday and maintain seamless operations during this high-stakes weekend.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-preparing-for-a-high-traffic-event\">Preparing for a high-traffic event</h2>\n\n\n\n<p>Nenad highlights the importance of a two-month preparation period leading up to leading up to an event like Black Friday. Proactive communication with clients becomes paramount during this time, aiming to collaboratively plan and optimize sales campaigns. Emphasis is placed on creating effective landing pages that showcase sale products, allowing targeted optimization without overhauling the entire site. The goal is to enhance the customer experience on specific pages crucial for sales.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-and-solutions\">Challenges and Solutions</h2>\n\n\n\n<p>Despite great planning, there are always last-minute changes from some clients, creating unforeseen challenges. Nenad acknowledges that while it&#8217;s challenging to prevent such changes entirely, early communication and preparation remain critical. To address unexpected surges in server resource usage they implement monitoring systems. These systems trigger alerts when server resources approach their limits, enabling quick intervention to prevent site crashes.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-navigating-the-unknown\">Navigating the Unknown</h2>\n\n\n\n<p>In the conversation it turns  to the unpredictable nature of server warnings, comparing them to a tsunami warning with a narrow window for response. Despite the challenges, having different departments within the company, such as the growth department and eco managers, provides additional support. Eco managers work closely with clients, offering insights and suggestions for handling their websites during high-traffic events.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-entrepreneurial-mindset\">The Entrepreneurial Mindset</h2>\n\n\n\n<p>They talk about the unique mindset of e-commerce store owners, describing them as self-motivated individuals eager to explore new tools and strategies. The challenge lies in balancing their entrepreneurial spirit with practical considerations. The team at Maksimer often receives requests to implement new features, such as affiliate programs, based on success stories from other store owners. Adapting these requests to the specific e-commerce platform and ensuring compatibility becomes an integral part of the collaboration.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-partnerships\">Building Partnerships</h2>\n\n\n\n<p>An important piece is the partnership dynamic between an agency and store owners in the e-commerce space. Unlike traditional marketing site builds, e-commerce clients actively engage throughout the entire process, understanding that their website directly influences their income stream. The agency&#8217;s role extends beyond building websites; they effectively control the client&#8217;s income funnel, requiring a collaborative and responsive approach to maintain client satisfaction, especially in crisis situations.</p>\n\n\n\n<p>High-traffic events in e-commerce demands a combination of meticulous planning, effective communication, and adaptability. The insights shared by the team at Maksimer shed light on the complexities of e-commerce operations and the vital role played by agencies in ensuring a seamless and successful online retail experience, even in the face of unforeseen challenges.</p>\n\n\n\n<p><a href=\"https://dothewoo.io/database-optimization-monitoring-tools-and-client-communication\">You can listen to the full podcast episode, Database Optimization, Monitoring Tools, and Client Communication with Nenad Conić here.</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"Do The Woo Community: A Deep Dive into the WordPress and WooCommerce Ecosystem’s Growth Strategies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6115\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"https://dothewoo.io/blog/a-deep-dive-into-the-wordpress-and-woocommerce-ecosystems-growth-strategies/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9052:\"<p>In the online business world, WordPress and WooCommerce stand tall as two popular platforms that help businesses flourish. But to truly scale and excel, businesses need more than just the knowledge of these platforms—they need a well-thought-out plan.&nbsp;</p>\n\n\n\n<p>This post dives deep into the growth strategies that can be implemented within the WordPress and WooCommerce ecosystems.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-wordpress-and-woocommerce-ecosystem\"><strong>Understanding the WordPress and WooCommerce Ecosystem</strong></h2>\n\n\n\n<p>The WordPress and WooCommerce ecosystem is vibrant, involving a wide array of stakeholders that contribute to its rich diversity.&nbsp;</p>\n\n\n\n<p>At its core, this ecosystem includes theme and plugin providers, developers, and hosting providers. These entities work hand in hand, each playing a vital role in creating an enabling environment for businesses to thrive.</p>\n\n\n\n<p>Theme and plugin providers, for instance, offer essential tools that enhance the functionality and aesthetic appeal of WordPress sites, ensuring users enjoy a seamless experience.&nbsp;</p>\n\n\n\n<p><a href=\"https://dothewoo.io/woo-dev-chat/\">Developers, on the other hand, bring in technical expertise</a>, customizing websites to meet specific business needs, while hosting providers offer the requisite infrastructure, ensuring websites are accessible, reliable, and fast.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wordpress-and-its-market-dominance\"><strong>WordPress and Its Market Dominance</strong></h3>\n\n\n\n<p>An understanding of the WordPress and WooCommerce ecosystem wouldn&#8217;t be complete without appreciating WordPress&#8217;s market dominance. WordPress holds sway over a significant portion of the CMS market, powering <a href=\"https://w3techs.com/technologies/details/cm-wordpress\">over 40% of all websites</a> currently available on the internet.</p>\n\n\n\n<p>The factors driving its widespread adoption are its flexibility, ease of use, and extensive customization possibilities. <strong>WordPress&#8217;s open-source nature</strong>, combined with its vast community of developers and theme and plugin providers, provides businesses with virtually unlimited potential for customizability.</p>\n\n\n\n<p>It&#8217;s this scalability and versatility that have contributed significantly to WordPress&#8217;s sustained market dominance.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-woocommerce-and-its-place-in-ecommerce\"><strong>WooCommerce and Its Place in eCommerce</strong></h3>\n\n\n\n<p>WooCommerce is a dynamic player in the global eCommerce market. It rides on WordPress&#8217;s success by providing an intuitive, flexible, and powerful ecommerce platform that businesses of all sizes can leverage to set up online stores.</p>\n\n\n\n<p>The benefits of WooCommerce are immense. From its seamless integration with WordPress, ease of use, flexibility, and the availability of numerous themes and plugins, WooCommerce offers businesses a customizable platform for setting up online stores.</p>\n\n\n\n<p>When stacked against other platforms like Shopify, Magento, and BigCommerce, WooCommerce shines for its affordability and adaptability. Shopify and BigCommerce are monthly subscription-based platforms, while Magento can be complex and may require expert developer knowledge.&nbsp;</p>\n\n\n\n<p>On the contrary, WooCommerce is free, open-source, and user-friendly, making it a viable contender in the eCommerce space.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifying-opportunities-for-growth\"><strong>Identifying Opportunities for Growth</strong></h2>\n\n\n\n<p>In the dynamic WordPress and WooCommerce ecosystem, businesses must continuously identify and seize growth opportunities. A successful scaling strategy involves playing to the platform&#8217;s strengths and seeing beyond immediate needs to include future prospects.&nbsp;</p>\n\n\n\n<p>Below are growth opportunities that businesses can use:</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-expanding-product-offerings\"><strong>1. Expanding Product Offerings</strong></h3>\n\n\n\n<p>In any business venture, innovation is key. To truly tap into the potential of WooCommerce and WordPress, consider expanding your product offerings. This could be done by developing new plugins or incorporating additional services that complement your current product.</p>\n\n\n\n<p>Examples could include tools that enhance website functionality, services geared towards improving the user-experience, or partnerships aimed at promoting your product.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-building-strong-partnerships\"><strong>2. Building Strong Partnerships</strong></h3>\n\n\n\n<p>Behind every successful business, there&#8217;s a <a href=\"https://dothewoo.io/the-enigma-of-wordpress-and-woocommerce-partnerships/\">network of strong partnership</a>s. In the WordPress and WooCommerce ecosystem, fruitful connections can be forged with plugin and theme providers, WordPress agencies, and hosting providers.&nbsp;</p>\n\n\n\n<p>Collaborating with these entities on various initiatives can lead to reciprocal benefits and expanded growth opportunities.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-focusing-on-customer-success-and-support\"><strong>3. Focusing on Customer Success and Support</strong></h3>\n\n\n\n<p>The backbone of every successful business is its loyal customers. By building a robust customer support system, you&#8217;ll foster trust, loyalty, and eventual advocacy.&nbsp;</p>\n\n\n\n<p>Prioritize customer success management, which involves understanding your customers&#8217; journey and providing the support they need at every step.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-investing-in-content-marketing-and-seo\"><strong>4. Investing in Content Marketing and SEO</strong></h3>\n\n\n\n<p>The secret sauce for <a href=\"https://www.thedotstore.com/influencer-marketing/\">gaining visibility and attracting customers</a> lies in content marketing and SEO.&nbsp;</p>\n\n\n\n<p>Creating valuable, engaging, and <a href=\"https://dothewoo.io/future-seo-content-ai/\">SEO-friendly content</a> ensures your business&#8217; visibility to potential customers and argues for your credibility within your industry.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-adapting-to-industry-trends\"><strong>5. Adapting to Industry Trends</strong></h3>\n\n\n\n<p>In today&#8217;s rapidly changing digital world, staying informed about industry trends and adapting your strategies accordingly, can be a game-changer for your business.&nbsp;</p>\n\n\n\n<p>Regular monitoring of industry best practices, competitor activity, and <a href=\"https://dothewoo.io/tag/emerging-technologies/\">emerging technology</a> trends can keep you on your toes and ready to adapt.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-the-success-of-growth-strategies\"><strong>Measuring the Success of Growth Strategies</strong></h2>\n\n\n\n<p>Implementing growth strategies without a system to measure their success won&#8217;t yield the desired effect. Analytics play a vital role in gauging the effectiveness of strategies and indicate where improvements are needed.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metrics-to-nbsp-track\"><strong>Metrics to&nbsp; Track</strong></h3>\n\n\n\n<p>To quantify your strategy&#8217;s success, consider tracking metrics like customer acquisition costs, churn rate, and average revenue per user.&nbsp;</p>\n\n\n\n<p>These metrics provide insight into how effectively your strategies are working, where improvements could be made, and whether you&#8217;re reaching your desired goals.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adjusting-strategies-based-on-data\"><strong>Adjusting Strategies Based on Data</strong></h3>\n\n\n\n<p>Data is your best ally when it comes to steering the direction of your growth strategies. It adds objectivity to the process, helps you steer clear of bias-based decisions and allows for strategic pivots based on insights drawn from real-life performance.&nbsp;</p>\n\n\n\n<p>Continuous analysis and refinement of your strategies based on <a href=\"https://dothewoo.io/woocommerce-custom-order-tables-databases-and-performance/\">performance data</a> will help ensure that your growth strategies remain effective and relevant in the long run.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-words\"><strong>Final Words</strong></h2>\n\n\n\n<p>The WordPress and WooCommerce platforms are excellent tools for online business growth. However, simply knowing how to use these tools isn&#8217;t enough.&nbsp;</p>\n\n\n\n<p>To truly succeed, businesses must have a solid plan. This should involve identifying new opportunities, building partnerships, focusing on customer service, staying updated with industry trends, and making data-driven decisions.&nbsp;</p>\n\n\n\n<p>Combining these strategies ensure success not only today but also prepares businesses for the future.</p>\n\n\n\n<p class=\"has-theme-palette-5-background-color has-background has-medium-font-size\"><strong>This is a guest post from our sponsor and the team at <a href=\"https://www.thedotstore.com/\">Dotstore</a></strong></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:39;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"Do The Woo Community: Documentation is a Gift to the WordPress Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6007\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://dothewoo.io/blog/documentation-is-a-gift-to-the-wordpress-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1370:\"<p>While we we were recording an episode of <strong><em>The WordPress Way</em></strong> at Do the Woo about <a href=\"https://dothewoo.io/importance-of-product-testing-in-wordpress/\"><strong>The Importance of Product Testing in WordPress</strong></a>, guest Brian Alexander did a quick note in the chat tool we use during a recording, simply saying, &#8220;Documentation is a gift to the community.&#8221; Host Abha Thakor asked him to elaborate on that.</p>\n\n\n\n<p><strong>Brian</strong>: Yeah, consider someone who is not as familiar with WordPress or is having a problem with their website or is a developer who&#8217;s just getting started. All of those different roles benefit from having strong updated documentation. Think of how many forum posts might not have been logged because it was clearly stated how to use a particular feature in the documentation or perhaps uncovering bugs as you said, because that&#8217;s all part of it. Validating your documentation in a way you&#8217;re testing what your assumptions are and if those assumptions are incorrect, then you&#8217;re assuming the wrong thing or there&#8217;s a bug in the system.</p>\n\n\n\n<p>So that definitely becomes a gift to the entire community as a resource that doesn&#8217;t require one-on-one time or tying up one person. It&#8217;s very inefficient for one person to answer all the questions.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:40;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"Do The Woo Community: How the Pace has Changed with SEO at Google\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5991\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://dothewoo.io/blog/how-the-pace-has-changed-with-seo-at-google/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1697:\"<p>In a podcast episode of Emerging Tech at Do the Woo, host David Lockie asked Alex Moss this question.</p>\n\n\n\n<p>With how much is SEO changing &#8217;cause it&#8217;s a pretty mature practice now, and obviously like the cries of SEO is there have been ringing for, you know, almost as long as SEO&#8217;s been around, what sort of changes is Google making? You talked about schema. What&#8217;s that pace of change like now compared to how it has been over the last say, 20 years?</p>\n\n\n\n<p><strong><em>Alex replied.</em></strong></p>\n\n\n\n<p>I would say it seems that since September, Google have woken up to updating a lot more stuff. from what I heard, Google was busy with other things internally that that was prioritized over supporting schema within search console and different elements of it. But I saw when things like the FAQ and the event snippets were removed from the SERPs, there&#8217;s been a lot of testing over time of what different elements should be output in the search results.</p>\n\n\n\n<p>And at the same time, you&#8217;ve got their own AI integrations with their own SERP. So there&#8217;s been a lot of changes, not only, I would say more clarification and expansion into what they&#8217;ve already been telling us the entire 20 years. So 20 years ago they had the webmaster guidelines, it was quite basic, right? But now it&#8217;s a whole documentation area of the site. everything&#8217;s been done. Even things like EEAT with their ethos on experience authority, trust, and expertise.</p>\n\n\n\n<p><a href=\"https://dothewoo.io/future-seo-content-ai/\">You can listen to more of his answer and the entire conversation around the future of AI, Content and SEO here.</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:41;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"Do The Woo Community: Managing Response Times for Support with Your WooCommerce and WordPress Plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=6061\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:105:\"https://dothewoo.io/blog/managing-response-times-for-support-with-your-woocommerce-and-wordpress-plugins/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4822:\"<p>In a Woo BizChat show <strong><a href=\"https://dothewoo.io/the-path-for-creating-a-premium-plugin-extension/\">about the path to creating Woo or WP plugins as extension of other plugins</a></strong>, host Marcus asked Maarten and Katie about support response times.</p>\n\n\n\n<p><strong>Maarten</strong>: Well, if you want low response times, you have to do a lot yourself. So I did support for a long time before I hired somebody to help me with it, and now we&#8217;re kind of splitting the workload and I still go in there from time to time just to see what are the really technical tickets or if I know a customer, I will reply to them just to maintain that relationship or if I feel like I can get some more information out of the issue that the customer has or what they might want next for the plugin. </p>\n\n\n\n<p>I&#8217;ll also jump in and reply. So I keep doing a lot of support and since I develop my own plugins, it&#8217;s always going to be the fastest. I can do probably 20 tickets in an hour and they will be finished too. There will be a reply.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-support-to-perfect-documentation\">Using support to perfect documentation</h2>\n\n\n\n<p>So that&#8217;s really the best thing to do for me. But yeah, it takes a lot of time, so you want to have to put in that time. But other than that, what I also did is I keep perfecting documentation, so I keep going back to the same documentation. If a customer has a question that is in the documentation and they didn&#8217;t find a reply, I will rewrite it. I will find a different way to say the same thing. And now I&#8217;m also experimenting with AI just to see if it can help with lowering that burden on support and also just give a quicker answer to my customers.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-average-ticket-when-you-delegate-support-might-take-half-an-hour-to-do\">The average ticket when you delegate support might take half an hour to do</h3>\n\n\n\n<p><strong>Katie</strong>: It&#8217;s interesting what you say about being able to do 20 tickets an hour because that highlights the most difficult thing that I have found in outsourcing your support and getting help with it because I too, as the founder, very, very fast at responding to tickets at what I think is very high quality. I know the product so well, I know our documentation, I wrote it after all. And so I can provide good responses very quickly, but then as soon as you start hiring out people to do it, whether they&#8217;re in-house or not, you find that that&#8217;s not what you receive. </p>\n\n\n\n<p>Typically, and I&#8217;ve talked to many other WordPress product companies, the average ticket when you delegate support might take half an hour to do. They&#8217;re not doing 20 tickets an hour or anything like that. And as a founder, that&#8217;s really frustrating because you don&#8217;t understand why they&#8217;re not as fast as you, but you kind of have to just learn to accept that it&#8217;s one of the inevitable consequences of growing.</p>\n\n\n\n<p>For example, at Barn2, we handle 22,000 support tickets last year. So clearly I can&#8217;t do all the support myself, and I would love to, I really enjoy support, particularly pre-sales because it&#8217;s an excellent touchpoint with your customers where you can really learn their motivation, how they see your products, and constantly when I do step into support and talk to customers, I&#8217;m finding opportunities to improve the documentation, improve the products, improve our sales pages. I learned so much from doing the support, but it&#8217;s not realistic. And so you have to get help and as part of that, you just have to accept that nobody is as fast as you.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-i-still-go-in-there-and-i-do-a-lot-of-support\">I still go in there and I do a lot of support</h3>\n\n\n\n<p><strong>Maarten</strong>: Yeah, and I was going to add that I fully agree with you there. It&#8217;s very frustrating in the beginning to find a support agent because you are used to your own speed of doing things, and it&#8217;s like you said, you have to come to terms with it. And for me, it took like six months where I was very frustrated with how things were going, and then I realized that it&#8217;s just all in my head and my expectations need to be different, and now everything&#8217;s going well. </p>\n\n\n\n<p>I&#8217;m very happy with the support guide and it&#8217;s all known off my shoulders, so it&#8217;s perfect really. But I still go in there and I do a lot of support, but it&#8217;s on my agenda to lower my burden on support for this year because I&#8217;m doing too much and I&#8217;m spread a little bit too thin, especially if I&#8217;m developing new plugins. So I&#8217;m going to have to let it go this year and do less support</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"Do The Woo Community: Why Malware Scanner Plugins Do Not Work on WordPress Sites\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5258\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://dothewoo.io/blog/why-malware-scanner-plugins-do-not-work-on-wordpress-sites/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7383:\"<p><strong><a href=\"https://dothewoo.io/security-from-the-basics-to-enterprise-with-calvin-alkan/\">In a episode on Do the Woo, we had Calvin Alkin chatting with hosts Carl and Kathy.</a></strong></p>\n\n\n\n<p>Kathy asked Calvin this question.</p>\n\n\n\n<p>Calvin, I want to get back to why the plugin is, why that whole model doesn&#8217;t really work. Because of how PHP works. There might be some non-technical people who might not understand exactly how that model doesn&#8217;t work, and they might not be able to find time to read your research. But can you just give an overview of why that doesn&#8217;t,</p>\n\n\n\n<p>What happens, I mean, I&#8217;ve seen the malware that&#8217;s done this, that&#8217;s like, oh, well, you can find everybody else&#8217;s malware, but you&#8217;re not going to find mine. And that hacker can modify those files. Can you explain why they can, why they get a site has an intrusion from, let&#8217;s say a SQL vulnerability, that SQL injection that does not have anything to do with anything happening in PHP, but they can still then get access to PHP files and modify them.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-scanner-plugins-won-t-work\">Why scanner plugins won&#8217;t work</h2>\n\n\n\n<p>So let&#8217;s start by at the point of through some means your site has been infected, so it doesn&#8217;t matter that infinite attack vectors, how that could have happened, but now your site has malware on it, and you also have a plugin that does malware scanning, maybe like using the WP chron periodically, or you can start it from the UI, whatever. But ultimately this scan, the malware scan runs in the same process, the PHP process and with the same privilege level as the malware. So the most simplest and the most blunt hit with the hammer approach, the malware could just simply disable or delete your security plugin from the file system. This will be like the easiest to understand the first time the malware runs, it just deletes your security plugin. That&#8217;s the easiest after there aren&#8217;t any scans, but obviously you as a site administrator would realize that at some point, yeah, maybe not immediately, but maybe you&#8217;ll realize eventually that your security plugin is gone.</p>\n\n\n\n<p><br />So what they do is then because they can read the source code of the plugin, they can see how it works, and since they&#8217;re operating at the same privilege level, they&#8217;re both running inside of WordPress in the PHP process that powers WordPress, they can then alter the malware scanner in a way that maybe imagine this. They&#8217;re very complex operations going on to determine if a file is malware or not, and then the actual malware modifies that final result. It is displayed to you in the UI and just says, yeah, you&#8217;re all clean. Pretty much that&#8217;s how it works. They make the malware scanner lie to you. They make the malware scanner tell you there&#8217;s no malware, but there actually is. And the way to do that depends on malware based on the malware scanner that you have. And obviously we didn&#8217;t disclose what we did there. We don&#8217;t want to make it easier for folks, but it&#8217;s pretty easy, to be honest, like 10 lines of quote maybe to do that. It&#8217;s not hard. So yeah, that&#8217;s the fundamental issue. The system that is potentially infected wants to monitor itself, and that doesn&#8217;t work. It has to be from somewhere higher up or someplace that is more privileged at the server level.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plugins-that-have-firewalls-associated-built-into-the-plugin\">Plugins that have firewalls associated built into the plugin</h3>\n\n\n\n<p>So the firewall would be protection, not scanning. I mean, if you have hardware on your side, the firewall can be disabled in the very same manner. That&#8217;s also the, but at that point, you&#8217;re already infected. The firewall usually is there to prevent you from getting infected in the first place. There isn&#8217;t anything wrong in particular with plugin based firewalls. It&#8217;s more so that everything that you can do in a plugin with a firewall, you can do, for example, the Edge at CloudFlare or in the Nix firewall.</p>\n\n\n\n<p><br />Yeah, just it&#8217;s heavy from a CIS admin perspective, especially in enterprise, right? We&#8217;re talking enterprise. So larger WooCommerce stores, larger sites, they need more PHP workers. They want their code to be more efficient so that the response time is faster and all those things. If every request has to be processed as a firewall request, it&#8217;s a lot of processing time dedicated to that. It&#8217;s not. Trivial in itself is a one serious reason to just not use super heavy security plugins like that is if they just do a lot and they put a lot of weight on your WordPress installation, which is a problem again for enterprise because they&#8217;re trying to be more performant, they&#8217;re trying to handle more sales, more everything, and you&#8217;re basically, it&#8217;s like having an ankle weight. You&#8217;re kind of dragging. Every request has this huge ankle weight that you&#8217;re dragging, and that serves not no purpose, but as we&#8217;re discussing the malware scanning doesn&#8217;t work. It&#8217;s more like security theater, right?</p>\n\n\n\n<p><br />The malware scanning and some other things. Fundamentally, it&#8217;s impossible to perform that at the plugin level. And there are other things that are the same, but for example, the firewall, it is absolutely possible to write a secure firewall in a WebPress plugin. There&#8217;s nothing that makes it conceptually impossible, unlike the malware example. You can do that, whether the existing ones are secure, it&#8217;s a different topic, but it is theoretically possible. The thing is, it will not be performed because as Carl mentioned, at that point where the plugin based firewall runs, you already incur the majority of the cost of that request. You already went through the edge layer. Engine X ran, WordPress was booted, and then your firewall is hit. So it&#8217;s not performant. It&#8217;s possible to do it securely,</p>\n\n\n\n<p><br />Or let&#8217;s go one step further to you&#8217;re trying to mitigate a DDoS. If your firewall&#8217;s, the actual PHP application, you ain&#8217;t mitigating anything, right? Your site&#8217;s blowing up either way. It&#8217;s all cool. You have a firewall, but you&#8217;re still getting hammered by hundreds of thousands of requests, your server&#8217;s not going to be able to handle it, and it&#8217;s not really designed for that either. You can do it on the same machine. I&#8217;ve done work with people that nonprofits where they can&#8217;t use American companies for security reasons, and so they can&#8217;t use CloudFlare or things like that. So you have to do a lot of the protection yourself at the machine level, but it&#8217;s not, you want those requests to be blocked. You can even overwhelm a Linux machine if you&#8217;re not careful, even with a DDoS. So that&#8217;s why it&#8217;s not efficient either, right? Part of the goal of a firewall is to prevent those DDoS attacks, and you basically are not doing that with a PV based firewall.</p>\n\n\n\n<p><a href=\"https://dothewoo.io/security-from-the-basics-to-enterprise-with-calvin-alkan/\">You can listen to the full episode here</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"Do The Woo Community: Headless WooCommerce: Pros, Cons, and When to Use It\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5911\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://dothewoo.io/blog/headless-woocommerce-pros-cons-and-when-to-use-it/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7873:\"<p>Headless WooCommerce is a modern approach to ecommerce websites, where the frontend (the part that users see and interact with) is separated from the backend (the part that processes data and business logic).&nbsp;</p>\n\n\n\n<p>This separation allows developers to create custom, high-performing stores and gives them more control over the user experience. APIs (Application Programming Interfaces) are the key to enabling communication between the frontend and backend in this headless architecture.</p>\n\n\n\n<p>In traditional WooCommerce websites, the frontend and backend are tightly coupled, limiting flexibility and potentially impacting performance. With Headless WooCommerce, developers can harness the power of decoupled architecture to create lightning-fast websites that are more adaptable to change.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-headless-woocommerce-works\"><strong>How Headless WooCommerce Works?</strong></h2>\n\n\n\n<p><a href=\"https://bobwp.com/defining-headless-with-woocommerce-and-wordpress/\">Headless WooCommerce</a> relies on a decoupled architecture, meaning that the frontend and backend operate independently from one another. This separation allows each layer to be developed and maintained independently, while still communicating effectively through APIs.&nbsp;</p>\n\n\n\n<p>The use of <a href=\"https://developer.wordpress.org/rest-api/\">REST API</a> or <a href=\"https://graphql.org\">GraphQL</a> plays a crucial role in exchanging data between the two layers, enabling them to work together seamlessly.</p>\n\n\n\n<p>When creating a custom frontend for Headless WooCommerce, developers can choose from various JavaScript frameworks such as <a href=\"https://react.dev/\">React</a>, <a href=\"https://angular.io/\">Angular</a>, or <a href=\"https://vuejs.org/\">Vue</a>. These frameworks provide the tools needed to build interactive, high-performance user interfaces while capitalizing on WooCommerce&#8217;s robust backend infrastructure.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-headless-woocommerce\"><strong>Benefits of Headless WooCommerce</strong></h2>\n\n\n\n<p>There are several major advantages to implementing Headless WooCommerce, including:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved performance and website speed</strong>: Separating the frontend and backend allows for optimization of each layer, leading to faster load times and an overall better user experience.</li>\n\n\n\n<li><strong>More freedom for frontend developers</strong>: With a decoupled architecture, frontend developers can build custom layouts, designs, and interactivity without worrying about conflicts or limitations from the backend.</li>\n\n\n\n<li><strong>Better integration capabilities</strong>: APIs make it easier to integrate other services and applications into your ecommerce platform, streamlining business processes and customer interactions.</li>\n\n\n\n<li><strong>Enhanced security</strong>: Separating the frontend and backend can create an additional layer of security, as potential vulnerabilities in one layer might not directly impact the other.</li>\n\n\n\n<li><strong>Scalability</strong>: A headless setup supports the growth of your ecommerce business by allowing you to easily scale and adapt the frontend and backend independently.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drawbacks-of-headless-woocommerce\"><strong>Drawbacks of Headless WooCommerce</strong></h2>\n\n\n\n<p>Despite its advantages, there are potential disadvantages of opting for a Headless WooCommerce setup, such as:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complexity in development and maintenance</strong>: Building and maintaining separate frontend and backend systems can require a higher level of technical knowledge and expertise, increasing the complexity of projects.</li>\n\n\n\n<li><strong>Limited access to certain plugins and tools</strong>: Some <a href=\"https://www.thedotstore.com/woocommerce-plugins/\">WooCommerce plugins and tools</a> might not be compatible with a headless setup, which may affect your choice of extensions and features.</li>\n\n\n\n<li><strong>Cost factors related to development and hosting</strong>: Customizing and hosting separate systems may increase costs compared to traditional WooCommerce implementations.</li>\n\n\n\n<li><strong>Steeper learning curve</strong>: Developers might need to learn new technologies, frameworks, or architectures to effectively work with Headless WooCommerce.</li>\n\n\n\n<li><strong>Possibility of creating disjointed experiences</strong>: If the frontend and backend aren&#8217;t well-integrated, it can lead to dissonance or inconsistencies in the user experience.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-use-headless-woocommerce\"><strong>When to Use Headless WooCommerce?</strong></h2>\n\n\n\n<p>Headless WooCommerce may not be suitable for all ecommerce stores, but it can yield significant benefits in specific situations. If your business is based on unique user experiences or needs custom interactivity that can&#8217;t be achieved with traditional themes, Headless WooCommerce could be the answer.</p>\n\n\n\n<p>Businesses that require high scalability and flexibility are more likely to benefit from the separation of frontend and backend.&nbsp;</p>\n\n\n\n<p>Also, those who need to integrate their stores with external systems, such as <a href=\"https://www.oracle.com/erp/what-is-erp/\">ERP systems</a> or specialized CRM software, might find Headless WooCommerce more accommodating.</p>\n\n\n\n<p>However, it&#8217;s important to remember that implementing Headless WooCommerce does require more development resources and skills. Be sure you have the team and budget to handle the increased complexity.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alternatives-to-headless-woocommerce\"><strong>Alternatives to Headless WooCommerce</strong></h2>\n\n\n\n<p>Not all businesses are equipped or need to implement a headless approach. For those who find the concept excessive or unfit for their requirements, there are alternatives available.</p>\n\n\n\n<p>Managed WordPress hosting solutions, for instance, provide an easier way for you to maintain your WooCommerce store. They handle technical aspects like security, backups, and updates, so you can focus on your business.&nbsp;</p>\n\n\n\n<p>Additionally, if WooCommerce doesn&#8217;t meet your needs, there are plenty of other ecommerce platforms available. Shopify, Magento, and BigCommerce each have their own distinct advantages and could be worth considering. Though they might not offer the same degree of customization and flexibility as WooCommerce, they may fit your clients needs better.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-words\"><strong>Final Words!</strong></h2>\n\n\n\n<p>Headless WooCommerce presents ecommerce businesses with the chance to maximize the potential of their platforms, enabling them to create unique user experiences, optimize performance, and enhance security among others. However, the complexity of the architecture, a steeper learning curve, and potentially higher costs serve as potential challenges.</p>\n\n\n\n<p>The decision to adopt this approach will heavily depend on your business type, resources, budget, and specific needs. Those who can meet the demands of a headless architecture can truly unlock powerful possibilities for their ecommerce store. As always, it&#8217;s vital to consider all alternatives to ensure finding the best fit for your ecommerce venture.</p>\n\n\n\n<p>Remember, the aim is to provide the best experience for your customers, and the choice of platform should align with this objective.</p>\n\n\n\n<div class=\"wp-block-kadence-column kadence-column5911_f4b5d1-72\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-5-background-color has-background has-medium-font-size\">This is a guest post from the team at <a href=\"https://www.thedotstore.com/\">Dotstore</a></p>\n</div></div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:104:\"Do The Woo Community: 10 Tips on Why You Need to Do a Marketing Post Mortem with Your Black Friday Sales\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5842\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"https://dothewoo.io/blog/10-tips-on-why-you-need-to-do-a-marketing-post-mortem-with-your-black-friday-sales/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4064:\"<p>In a podcast episode on Do the Woo. hosts Adam and Emma walked listeners through the importance of doing a marketing post-mortem after your Black Friday sales. Though you may feel Black Friday is done and gone, best to revisit this to be prepared for the next time you do a huge sale on your WordPress products or services.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. Schedule a time as soon as possible.</strong></p>\n\n\n\n<p>While it might be tempting to wait until the rush of orders and customer service inquiries subsides, conducting a post-mortem as soon as possible allows you to capture fresh insights while memories are still vivid. Aim for a time when things have settled but not too long after the event so that the data is still relevant.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. Identify your goals and objectives.</strong></p>\n\n\n\n<p>Before diving into the numbers, clearly define your goals for Black Friday. Were you aiming to increase sales, reach a specific customer segment, or simply boost brand awareness? Having clear objectives will help you assess whether you achieved them and identify areas for improvement.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. Gather and analyze data from various channels.</strong></p>\n\n\n\n<p>Don&#8217;t limit your analysis to just your website traffic and sales figures. Examine data from email marketing, social media, paid advertising campaigns, and other marketing channels to get a comprehensive overview of your performance across all fronts.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. Evaluate the effectiveness of your marketing campaigns.</strong></p>\n\n\n\n<p>Which marketing channels generated the most traffic and conversions? Which creative elements resonated best with your audience? Identify the campaigns that performed well and explore how you can replicate or enhance their strategies for future events.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>5. Analyze product performance.</strong></p>\n\n\n\n<p>Examine which products sold well and which ones fell short of expectations. Understanding why certain items were more popular than others can inform your product development, purchasing, and pricing decisions in the future.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>6. Identify customer behavior trends.</strong></p>\n\n\n\n<p>Analyze customer purchase patterns, browsing behavior, and engagement metrics to gain insights into their shopping habits and preferences. This information can guide your marketing efforts and product offerings in the long run.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>7. Gather feedback from customers.</strong></p>\n\n\n\n<p>Reach out to your customers via surveys, social media polls, or direct messages to gather their feedback on your Black Friday experience. Their insights can help you identify areas for improvement and enhance customer satisfaction.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>8. Document your findings and action plans.</strong></p>\n\n\n\n<p>Create a detailed report summarizing your key findings, action plans, and recommendations. Share this report with your team to ensure everyone is on the same page and can contribute to implementing the improvements.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>9. Use the insights to inform your future marketing strategies.</strong></p>\n\n\n\n<p>Don&#8217;t let the post-mortem be a one-time exercise. Integrate the insights you gained into your overall marketing strategy, including planning for future Black Friday and promotional events.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>10. Continuously refine and improve.</strong></p>\n\n\n\n<p>The goal of a marketing post-mortem is not just to evaluate past performance but also to identify areas for improvement. Use the insights gained to continuously refine and optimize your marketing strategies for future success.</p>\n\n\n\n<p><a href=\"https://dothewoo.io/a-post-mortem-marketing-analysis-of-black-friday-aka-stuff-you-should-do/\">You can listen to the full episode or read the transcript for the show here.</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"Do The Woo Community: How Much Woo Can One Cram in a Short Podcast with ChatGPT?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5572\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://dothewoo.io/blog/how-much-woo-can-one-cram-in-a-short-podcast-with-chatgpt/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3526:\"<p>A bit of fun today, or maybe not. I asked ChatGPT to <em>Give me a shorter script of a podcast where I mention WooCommerce or Woo, short for WooCommerce as many times as I can.&nbsp;</em>Well, if you know me, and my personality, I am a basically a mellow guy. So I took this one step further seeing that ChatGPT obviously doesn&#8217;t know me well and will deliver a monotone version of the results.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p>[Intro Music]</p>\n\n\n\n<p>Host: Welcome, Woo enthusiasts, to another exciting episode of WooWonderland, where we dive deep into the magical world of WooCommerce. I&#8217;m your host, [Your Name], and today&#8217;s episode is going to be an exhilarating journey through the enchanting landscape of Woo-commerce. Yes, we love saying Woo!</p>\n\n\n\n<p>[Transition Music]</p>\n\n\n\n<p>Host: Woo, woo, woo! Before we jump into the heart of today&#8217;s discussion, let&#8217;s take a moment to appreciate the incredible community that surrounds WooCommerce. Woo, you guys are amazing! Whether you&#8217;re a seasoned Woo expert or just starting your Woo journey, there&#8217;s always something new and exciting happening in the world of Woo.</p>\n\n\n\n<p>[Woo Chanting]</p>\n\n\n\n<p>Host: Now, let&#8217;s talk about the latest Woo updates because, you know, staying current with Woo-commerce is crucial for all you Woo enthusiasts out there. The Woo team has been working tirelessly to enhance the Woo experience, and guess what? The latest Woo update is nothing short of spectacular. Woo!</p>\n\n\n\n<p>[Applause]</p>\n\n\n\n<p>Host: Speaking of updates, have you ever wondered how other businesses are utilizing Woo-commerce to elevate their online presence? Well, wonder no more because we have some incredible Woo-commerce success stories lined up for you today. These stories showcase the versatility and power of Woo. Woo-hoo!</p>\n\n\n\n<p>[Background Cheers]</p>\n\n\n\n<p>Host: Now, let&#8217;s Woo our way into the realm of e-commerce trends. Woo-commerce is not just a platform; it&#8217;s a trendsetter! From headless commerce to mobile commerce, Woo-commerce is at the forefront of shaping the future of online businesses. Woo, it&#8217;s like the trendiest kid on the e-commerce block.</p>\n\n\n\n<p>[Transition Music]</p>\n\n\n\n<p>Host: And here&#8217;s a pro tip for all you Woo enthusiasts out there: if you want to optimize your Woo-commerce store for success, pay close attention. Speed up your Woo site, master the art of SEO, enhance the user experience — because a well-optimized Woo store is a happy Woo store. Woo-hoo!</p>\n\n\n\n<p>[Background Cheers]</p>\n\n\n\n<p>Host: Now, let&#8217;s take a moment to celebrate the Woo experts in our community. Being a Woo expert is like having a VIP pass to the coolest e-commerce party in town. If you&#8217;re not part of the Woo expert program, what are you waiting for? Join the Woo party and let the Woo-magic unfold!</p>\n\n\n\n<p>[Transition Music]</p>\n\n\n\n<p>Host: As we near the end of this Woo-tastic episode, I want to thank all our Woo fans for tuning in. Remember, whether you&#8217;re a Woo novice or a seasoned Woo master, there&#8217;s always something Woo-nderful to discover in the world of Woo-commerce.</p>\n\n\n\n<p>[Closing Music]</p>\n\n\n\n<p>Host: That&#8217;s a wrap for today&#8217;s WooWonderland episode. Until next time, keep woo-ing and stay enchanted by the magic of Woo-commerce. Woo you later!</p>\n\n\n\n<p>[Music Fades Out]</p>\n\n\n\n<p>Well, now you can see the reason why I shared this in text vs. audio. LOL</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"Do The Woo Community: Defining Headless with WooCommerce and WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=4761\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://dothewoo.io/blog/defining-headless-with-woocommerce-and-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2730:\"<p>You have likely heard the term headless thrown around as it has encroached on the WordPress space. Personally, I have read several posts and even listened to some talks. I was kind of getting the concept, but let&#8217;s just say I couldn&#8217;t wrap my head around it. (No pun intended.)</p>\n\n\n\n<p><strong><a href=\"https://dothewoo.io/headless-woocommerce-with-jacob-arriola/\">That was until we had Jacob Arriola on the podcast.</a></strong> And it finally made sense to me.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Headless is More Than the Legend of Sleepy Hollow</h2>\n\n\n\n<p>I&#8217;ll give you the way I understand it. Right? There&#8217;s a lot of different interpretations. We take WordPress and <strong>WooCommerce</strong> as an example that is a monolithic application, meaning it&#8217;s responsible for a lot of things. It&#8217;s your CMS, right? Your admins, your shop owners log in and add content, you&#8217;ve got media library, it&#8217;s got products, it&#8217;s got orders, et cetera. But it&#8217;s also responsible for serving the front end, the public facing side of your application. The product catalog page, the single product page, the cart page, <strong><a href=\"https://jacobarriola.com/post/hosted-woocommerce-checkout-headless-application\" target=\"_blank\" rel=\"noreferrer noopener\">checkout</a></strong>, so on and so forth. So it&#8217;s doing a lot of things.</p>\n\n\n\n<p>And so when you talk about headless, the head really represents that view layer, that UI layer, that public facing layer. When we talk about what is headless, we kind of cut off the head or we decouple the UI, now WordPress, is no longer responsible for delivering the front end of the application. It&#8217;s only responsible for being the CMS, which it&#8217;s really, really good at, right? And then in the WooCommerce case, all the logic regarding ecommerce variations, orders, all that stuff, database facilitation, <strong><a href=\"https://jacobarriola.com/post/headless-woocommerce-stripe-checkout-graphql\" target=\"_blank\" rel=\"noreferrer noopener\">payment gateways</a></strong>, things like that.</p>\n\n\n\n<p>And so now you are now responsible for building UI in a different kind of context, whether that&#8217;s a different domain, a whole different framework, whatever the case may be, right? So we separate that out the head, the view layer, the UI, what&#8217;s publicly available.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diving-into-headless\">Diving into headless</h3>\n\n\n\n<p>Now that clearly should give you a better idea if you had been confused before. Of course that is only the tip of the iceberg and you may want to listen to the podcast as Jacob takes even deeper into the world of headless and WoCommerce.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Aug 2024 19:15:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:47;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"Do The Woo Community: Why Do They Call it Black Friday\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://bobwp.com/?p=5399\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://dothewoo.io/blog/why-do-they-call-it-black-friday/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:2420:\"<p>In all the hoopla around Black Friday, some people think they know why it&#8217;s called such. Or maybe they don&#8217;t. History is fascinating, and podcast host Adam Weeks gives us the story behind it.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-sounds-bad\">Black Friday sounds bad</h2>\n\n\n\n<p>So Black Friday has a long history that has nothing to do with shopping. There was the term, black Friday was used in some bad things such as stock market crashes such as the plague, different issues. There was the day after Thanksgiving, people would often call in sick because they just wanted to take that Friday off as well. In modern history as a marketing term started about in the eighties and the notion was that essentially Black Friday was the day that retail stores actually started making a profit. </p>\n\n\n\n<p>So if you think back to your classes of finance or doing the books, when you do not make money, when you are losing money, it is red. When you are making money, it is black. So hence Black Friday, which is mostly true. It&#8217;s a little bit of a folklore of how true that is and I,m sure it is different for different retail outlets, but essentially that&#8217;s the idea is that this is the season when people start to make money.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-big-friday-didn-t-quite-work\">Big Friday didn&#8217;t quite work</h2>\n\n\n\n<p>It was kind of a marketing thing. They started out wanting to call it Big Friday, but Big Friday didn&#8217;t stick and Black Friday is what we are left with and because of its success, we are now also adding Cyber Monday. Do you know why they call it Cyber Monday? Back in the day, people had slow internet connections at home. At home they would have something called a modem that would make, and then when someone would pick up the phone, you&#8217;d get kicked off of the internet. So surfing on the internet was stupid for many people at home. And what they remembered is that my employer pays a lot of money for a really good internet connection at work. So when I get to work on Monday, that&#8217;s when I&#8217;m going to start shopping.</p>\n\n\n\n<p>If you would like to also hear some tips around selling on Black Friday, like which works better? Percentage off or a dollar amount off? 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Getting a better understanding of that person, and often, the community they are representing. In fact, get three people together for a good conversation and I can guarantee that you will get a lot more out of it vs. endless streams and threads of online chatter.</p>\n\n\n\n<p>Let’s take it a step further, though: personal connection. Learning about someone and then reaching out to them. Or perhaps, even having a connector that will help to introduce you to others in the community.</p>\n\n\n\n<p>Yes, that’s it. I am the connector.</p>\n\n\n\n<p>Whether it’s via a podcast conversation or a post interview, I am connecting you to a new face. Or it might even be me connecting you personally with someone else.</p>\n\n\n\n<p>I get enough of that noise, or what you might consider chatter amongst dozens of people via social and other platforms. And yes, I enjoy that. 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It may also be a community within a business you work for, or perhaps, colleagues of yours.</p>\n\n\n\n<p>You may also build communities around you brand or business on your site, on social, on Slack, you name it.</p>\n\n\n\n<p>There are community experts out there that will give you advice. There are also social media consultants that will do the same, specifically for social communities. The thing is that one size doesn&#8217;t fit all. And often that is what you will discover over and over when seeking advice on building your own community.</p>\n\n\n\n<p>I have been building community long before I got into the WordPress space in 2006. With our other business, there were ways that we built our community, and some of this was long before we did it online. I don&#8217;t proclaim to be an expert on community building, but I can share my own experiences that have worked for me. 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We all have an opinion and can freely express it. But on the other hand, at times, it&#8217;s nothing but added noise. How often do you see a thread of a conversation and it appears that most of the comments are left by people who never read what others have said. And alarmingly, more people appear to never have read the original comment.</p>\n\n\n\n<p>As a result, it comes across as being all about &#8220;you&#8221;. You and what your opinion. It&#8217;s like a freaking room of people just shouting out what they are thinking, and ignoring everyone else. Nothing gets resolved and more times than not, it can turn sideways and end up being a never-ending debate or argument, instead of a discussion.</p>\n\n\n\n<p>Now with both engagement and conversations, it&#8217;s not cut and dry. And neither of them are something that you should consider totally dismissing. In fact, depending on the goal of your own community, you may just ignore the advice I have given you so far.</p>\n\n\n\n<p>With that all said, I simply bring these up to give you another thought to ponder on as you build your own community.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-is-this-all-going\">Where is this all going</h2>\n\n\n\n<p>This has turned into quite the long post and if you are still with me, I&#8217;m amazed. But hey, it also means you are listening, or perhaps, reading.</p>\n\n\n\n<p>Do the Woo now has 14 co-hosts and more coming on board. On top of that I am constantly having people come in and host their own show, more of a one-off opportunity. And who knows what is next.</p>\n\n\n\n<p>The fact is that each time you hear a show on Do the Woo, and you don&#8217;t hear me, well, that&#8217;s because I was listening. Behind the scenes, taking notes, and enjoying the conversations. 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Although I had not been traveling as much over the years prior to COVID, still, I found myself reaching out to more people online. More one-to-one conversations. More digital meetups. More forms of smaller online events. But, to be honest, I probably connected more with the community that than I have in any of the previous years in the space.</p>\n\n\n\n<p>During that same year I found myself burning out on content creation around blog post tutorials. I have done these for years and I just couldn&#8217;t poke one more out at the keyboard.</p>\n\n\n\n<p>So I decided to focus on more community-focused content, such as my podcasts and virtual meetings. It became a natural marriage of content and community.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-between-now-and-then\">Between now and then</h3>\n\n\n\n<p>So on reflection, this was one of the best moves I have made in my WordPress career. I continued on building the community at Do the Woo. 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(263, '_transient_timeout_acf_plugin_updates', '1725645997', 'off'),
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Whether you need to display a single value or generate content based on a more complex query, the out-of-the-box functions of ACF make templating a dream for developers of all levels of experience.</p>\n\n<p><strong>Any Content, Fast.</strong></p>\n<p>Turning WordPress into a true content management system is not just about custom fields. Creating new custom post types and taxonomies is an essential part of building custom WordPress sites. Registering post types and taxonomies is now possible right in the ACF UI, speeding up the content modeling workflow without the need to touch code or use another plugin.</p>\n\n<p><strong>Simply beautiful and intentionally accessible.</strong></p>\n<p>For content creators and those tasked with data entry, the field user experience is as intuitive as they could desire while fitting neatly into the native WordPress experience. 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The ACF PRO plugin features:</p>\n\n<ul>\n<li>The <a href=\"https://www.advancedcustomfields.com/resources/repeater/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Repeater Field</a> allows you to create a set of sub fields which can be repeated again, and again, and again.</li>\n<li><a href=\"https://www.advancedcustomfields.com/resources/blocks/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">ACF Blocks</a>, a powerful PHP-based framework for developing custom block types for the WordPress Block Editor (aka Gutenberg).</li>\n<li>Define, create, and manage content with the <a href=\"https://www.advancedcustomfields.com/resources/flexible-content/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Flexible Content Field</a>, which provides for multiple layout and sub field options.</li>\n<li>Use the <a href=\"https://www.advancedcustomfields.com/resources/options-page/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Options Page</a> feature to add custom admin pages to edit ACF fields.</li>\n<li>Build fully customisable image galleries with the <a href=\"https://www.advancedcustomfields.com/resources/gallery/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Gallery Field</a>.</li>\n<li>Unlock a more efficient workflow for managing field settings by reusing existing fields and field groups on demand with the <a href=\"https://www.advancedcustomfields.com/resources/clone/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Clone Field</a>.</li>\n</ul>\n\n<p><a href=\"https://www.advancedcustomfields.com/pro/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Pro%20Upgrade\">Upgrade to ACF PRO</a></p>\";s:12:\"installation\";s:649:\"<p>From your WordPress dashboard</p>\n\n<ol>\n<li><strong>Visit</strong> Plugins > Add New</li>\n<li><strong>Search</strong> for \"Advanced Custom Fields\" or “ACF”</li>\n<li><strong>Install and Activate</strong> Advanced Custom Fields from your Plugins page</li>\n<li><strong>Click</strong> on the new menu item \"ACF\" and create your first custom field group, or register a custom post type or taxonomy.</li>\n<li><strong>Read</strong> the documentation to <a href=\"https://www.advancedcustomfields.com/resources/getting-started-with-acf/?utm_source=wordpress.org&utm_medium=free%20plugin%20listing&utm_campaign=ACF%20Website\">get started</a></li>\n</ol>\";s:9:\"changelog\";s:2914:\"<h4>6.3.6</h4>\n<p><em>Release Date 28th August 2024</em></p>\n\n<ul>\n<li>Security - Newly added fields now have to be explicitly set to allow access in the content editor (when using the ACF shortcode or Block Bindings) to increase the security around field permissions. <a href=\"https://www.advancedcustomfields.com/blog/acf-6-3-6/#field-value-access-editor\">See the release notes for more details</a></li>\n<li>Security Fix - Field labels are now correctly escaped when rendered in the Field Group editor, to prevent a potential XSS issue. Thanks to Ryo Sotoyama of Mitsui Bussan Secure Directions, Inc. for the responsible disclosure</li>\n<li>Fix - Validation and Block AJAX requests nonces will no longer be overridden by third party plugins</li>\n<li>Fix - Detection of third party select2 libraries will now default to v4 rather than v3</li>\n<li>Fix - Block previews will now display an error if the render template PHP file is not found</li>\n</ul>\n\n<h4>6.3.5</h4>\n<p><em>Release Date 1st August 2024</em></p>\n\n<ul>\n<li>Fix - The ACF Shortcode now correctly outputs a comma separated list of values for arrays</li>\n<li>Fix - ACF Blocks rendered in auto mode now correctly re-render their previews after editing fields</li>\n<li>Fix - ACF Block validation no longer raises required validation messages if HTML will automatically select the first value when rendered</li>\n<li>Fix - ACF Block validation no longer raises required validation messages if a default value will be rendered as the field value</li>\n<li>Fix - ACF Block validation no longer raises required validation messages for fields hidden by conditional logic when adding a new block</li>\n</ul>\n\n<h4>6.3.4</h4>\n<p><em>Release Date 18th July 2024</em></p>\n\n<ul>\n<li>Security Fix - The ACF shortcode now prevents access to fields from different private posts by default. View the <a href=\"https://www.advancedcustomfields.com/blog/acf-6-3-4\">release notes</a> for more information</li>\n<li>Fix - Users without the <code>edit_posts</code> capability but with custom capabilities for a editing a custom post type, can now correctly load field groups loaded via conditional location rules</li>\n<li>Fix - Block validation no longer validates a field’s sub fields on page load, only on edit. 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-- --------------------------------------------------------

--
-- Table structure for table `hFA71_postmeta`
--

CREATE TABLE `hFA71_postmeta` (
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--
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--
-- Table structure for table `hFA71_termmeta`
--

CREATE TABLE `hFA71_termmeta` (
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

-- --------------------------------------------------------

--
-- Table structure for table `hFA71_terms`
--

CREATE TABLE `hFA71_terms` (
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `hFA71_terms`
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INSERT INTO `hFA71_terms` (`term_id`, `name`, `slug`, `term_group`) VALUES
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(3, 'Wednesday', 'wednesday', 0),
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-- --------------------------------------------------------

--
-- Table structure for table `hFA71_term_relationships`
--

CREATE TABLE `hFA71_term_relationships` (
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--
-- Dumping data for table `hFA71_term_relationships`
--

INSERT INTO `hFA71_term_relationships` (`object_id`, `term_taxonomy_id`, `term_order`) VALUES
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-- --------------------------------------------------------

--
-- Table structure for table `hFA71_term_taxonomy`
--

CREATE TABLE `hFA71_term_taxonomy` (
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--
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-- --------------------------------------------------------

--
-- Table structure for table `hFA71_usermeta`
--

CREATE TABLE `hFA71_usermeta` (
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--
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--
-- Indexes for dumped tables
--

--
-- Indexes for table `hFA71_commentmeta`
--
ALTER TABLE `hFA71_commentmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `comment_id` (`comment_id`),
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--
-- Indexes for table `hFA71_comments`
--
ALTER TABLE `hFA71_comments`
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--
-- Indexes for table `hFA71_links`
--
ALTER TABLE `hFA71_links`
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  ADD KEY `link_visible` (`link_visible`);

--
-- Indexes for table `hFA71_options`
--
ALTER TABLE `hFA71_options`
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--
-- Indexes for table `hFA71_postmeta`
--
ALTER TABLE `hFA71_postmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `post_id` (`post_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `hFA71_termmeta`
--
ALTER TABLE `hFA71_termmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `term_id` (`term_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `hFA71_terms`
--
ALTER TABLE `hFA71_terms`
  ADD PRIMARY KEY (`term_id`),
  ADD KEY `slug` (`slug`(191)),
  ADD KEY `name` (`name`(191));

--
-- Indexes for table `hFA71_term_relationships`
--
ALTER TABLE `hFA71_term_relationships`
  ADD PRIMARY KEY (`object_id`,`term_taxonomy_id`),
  ADD KEY `term_taxonomy_id` (`term_taxonomy_id`);

--
-- Indexes for table `hFA71_term_taxonomy`
--
ALTER TABLE `hFA71_term_taxonomy`
  ADD PRIMARY KEY (`term_taxonomy_id`),
  ADD UNIQUE KEY `term_id_taxonomy` (`term_id`,`taxonomy`),
  ADD KEY `taxonomy` (`taxonomy`);

--
-- Indexes for table `hFA71_usermeta`
--
ALTER TABLE `hFA71_usermeta`
  ADD PRIMARY KEY (`umeta_id`),
  ADD KEY `user_id` (`user_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- AUTO_INCREMENT for dumped tables
--

--
-- AUTO_INCREMENT for table `hFA71_commentmeta`
--
ALTER TABLE `hFA71_commentmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `hFA71_comments`
--
ALTER TABLE `hFA71_comments`
  MODIFY `comment_ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=2;

--
-- AUTO_INCREMENT for table `hFA71_links`
--
ALTER TABLE `hFA71_links`
  MODIFY `link_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `hFA71_options`
--
ALTER TABLE `hFA71_options`
  MODIFY `option_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=430;

--
-- AUTO_INCREMENT for table `hFA71_postmeta`
--
ALTER TABLE `hFA71_postmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=164;

--
-- AUTO_INCREMENT for table `hFA71_termmeta`
--
ALTER TABLE `hFA71_termmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `hFA71_terms`
--
ALTER TABLE `hFA71_terms`
  MODIFY `term_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=9;

--
-- AUTO_INCREMENT for table `hFA71_term_taxonomy`
--
ALTER TABLE `hFA71_term_taxonomy`
  MODIFY `term_taxonomy_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=9;

--
-- AUTO_INCREMENT for table `hFA71_usermeta`
--
ALTER TABLE `hFA71_usermeta`
  MODIFY `umeta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=40;
COMMIT;

